HYT Cross Border Inks New Strategic Collaboration with MATRADE to Drive Faster Adoption of Cross-border Capabilities with Malaysian MSMES
- Malaysian-made goods and Halal products will get access to major eCommerce platforms in China and across ASEAN
- HYT Cross Border will enable and empower Malaysian MSMEs to expand their cross-border and market reach into China and ASEAN
- MATRADE plans to work closely with HYT Cross Border to fast-track cross-border growth of Malaysian goods into new markets within China
KUALA LUMPUR, 19 SEPTEMBER 2024 (THURSDAY) - MATRADE concluded a cooperation with HYT Cross Border Sdn Bhd today as part of its ongoing efforts to enable and empower Malaysia MSMEs to begin their cross-border journeys and assist those who are currently expanding into the region.
This strategic collaboration, which comes under a Memorandum of Understanding between both signatory parties, will see HYT as an enabler in the cross-border e-Commerce Ecosystem that shall assist potential Malaysian companies in magnifying their export journey to China, Thailand and Singapore. Signing this new partnership will enable MATRADE and HYT to work closely with MSMEs to onboard them for cross-border e-Commerce activities in those countries.
Cross-border services and solutions that HYT provides to Malaysian businesses include:
- Merchant consultation
- Consultation on products certification and processing
- Multiple eCommerce marketplace engagement
- Logistics, warehousing, and fulfilment processing
- Digital marketing and branding
- e-Commerce platform management
“Demand for Malaysian goods have been growing at a rapid pace, with a year-on-year increase of overall export trade. Our finished goods, raw materials and ingredients, specifically those that have been Halal-certified, have directly contributed to this. We believe in this potential and want to support all Malaysian MSMEs who want to start their cross-border journey and connect with new audiences outside of Malaysia,” said Dato’ Danny Tan, Founder and Managing Director, HYT.
For MATRADE, this MoU is significant as it reflects MATRADE’s fundamental roles and many of government efforts in enhancing support capabilities for the MSMEs to expand their businesses through cross border e-Commerce. Creating new international access pathways for the Malaysian MSMEs, this collaborative agreement also enables MATRADE to support qualified merchants with the onboarding of international e-Commerce platforms and thus increase the participation of MSMEs in the digital marketing and training under MATRADE’s programmes.
“It is our mandate to assist Malaysian companies particularly MSMEs in amplifying their export capabilities with a strong emphasis on digitalisation and sustainability. As the e-commerce revenue growing throughout the year, it is a clear indicator of the robust growth of cross border e-Commerce in Malaysia and with strategic partner like HYT, our Malaysian companies are poised to reach broader global customer base with e-Commerce and expand their global footprint efficiently.” added YBhg. Dato' Hazimah Zainuddin, Senior Board Member of MATRADE who witnessed the MoU exchange accompanied by YBhg. Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE.
The MoU exchange ceremony with HYT Cross Border was held in conjunction with the 20th Malaysia International Halal Showcase (MIHAS) at MITEC Kuala Lumpur.
