Malaysia Participation in FOODEX Japan 2014
MONDAY, MARCH 3, 2014, KUALA LUMPUR: A total of 24 Malaysian exhibitors will be taking part in FOODEX JAPAN 2014 under Malaysia External Trade Development Corporation (MATRADE) from 4 - 7 March 2014 at Makuhari Messe, Chiba, Japan.
Malaysian exhibitors will promote frozen food, palm oil products, confectioneries, sauces and paste, and F&B ingredients. More than 313 business meetings have been arranged by MATRADE for the Malaysian companies during the 4-day event with over 100 potential business partners.
MATRADE is also leveraging on the event to highlight the strength of the Malaysian F&B sector especially in terms of developing and marketing innovative products in particular to meet the changing consumer trend in Japan. According to MATRADE, awareness among the Japanese companies on the growing halal market and need to cater to the growing Muslim tourist arrivals in the country, Japanese companies are looking at diversifying into this business and are keen to explore both the domestic and overseas halal market. For this year’s event, MATRADE has been invited by Japan Management Association (JMA), the organiser of FOODEX to present on Malaysia’s experience in promoting halal products and services at its inaugural "Halal Seminar" which will be held in conjunction with FOODEX 2014.
The growing number of elderly in Japanese population provides opportunities for Malaysian companies to penetrate Japanese market for functional food. In addition, convenient and easy-to-prepare foods are another product category with potential demand. Product categories within this sub-sector include ready and frozen meals, snack bars and meal-replacement drinks.
FOODEX Japan offers the best platform for all sectors of the F&B industry to both showcase and source the products for Japan market and neighboring Asian countries such as Korea, China, and Taiwan. It is an exhibition for Malaysian companies not only to promote their ‘Made in Malaysia’ products but to also increase market visibility in Japan and the international market.
MATRADE has been spearheading Malaysia’s participation in FOODEX Japan for the last 11 years.For FOODEX Japan 2013, a total of 20 Malaysian companies participated and generated RM29.68million in total sales.
