Promoting Malaysian F&B Companies Through SIAL China 2014
FRIDAY, 13 JUNE, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) led the participation of 20 Malaysian companies during the recent SIAL China in Shanghai. The three day event generated total sales of RM38.9 million received over 1,500 trade enquiries.
With the theme ‘Dynamizing Food Market in Asia’, SIAL China 2014 was Malaysia’s 8th participation in this trade fair since 2004. This annual event continues to be a unique global food event featuring the world’s leading retail and food service buyers in one location. SIAL China has become an interesting import platform for major market players from retail, catering, food services, the import/exports trade and manufacturing to visit and exhibits.
Products and services Malaysian companies promoted during the exhibition include palm oil based products, beverages, frozen food, bakery products, food ingredients, confectionery and ready to eat products and functional food.
According to MATRADE, “Due to stringent food safety control in China, the increasing affluent consumers in the country prefer to consume and purchase imported food products as they are perceived as high quality value after passing through stringent import procedures.â€
MATRADE take the proactive effort by joining trade promotional programme in China such as participated in Canton Fair, CAEXPO and VitaFoods. Malaysia will continually encourage Malaysia exports activities and for more information on trade promotional programme visit www.matrade.gov.my.
