Perbadanan Pembangunan Perdagangan Luar Malaysia

WEDNESDAY, OCTOBER 29, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be leading a specialised marketing mission on Creative Multimedia and Content (CMC) to Los Angeles, California from 30th October to 5th November 2014. MATRADE will focus on promoting local made animation, films, TV and post-production content and services to global market. This marketing mission will include series of exclusive sessions for Malaysian companies to make their sales pitch to promote their content and services, have individual business meetings, networking session and visit their North American counterparts.

As part of its effort to promote Malaysian creative and multimedia industry, the delegation will also take part in the World Animation and VFX Summit (WAVS) which will be held in Marina Del Ray, Los Angeles from 2nd - 5th November 2014.

The Malaysian delegation will be represented by 10 creative and multimedia content companies, offering animation and post-production content and related services. The Malaysian companies participating in this marketing mission are Animasia Productions, Azimation Werks, Big Fish Media, Creative Point Media, Giggle Garage, Ideate Media, Inspidea, Lemon Sky Animation, rGBa Studio and Silver Ant.

According to Madam Sharimahton Mat Saleh, MATRADE’s Director of Electrical & Electronic and ICT, “While animation is the main focus of this marketing mission, another sector that we want to market is our TV and film post-production works. As we know quite numbers of visual-effect works in Hollywood such as Life of Pi and X-Men: First Class were made in Malaysia and done by Malaysians. Apart from that we are also looking into the possibilities for outsourcing jobs by American production studios to outsource their projects to Malaysian creative content companies. We also want to promote Malaysia as the main destination for creative content in ASEAN region”

“MATRADE will collaborate with Multimedia Development Corporation (MDeC) in this SMM and both parties are arranging business meetings for Malaysian companies with American production companies during this specialised marketing mission,” she added.

In 2012, creative and multimedia content in Malaysia have displayed a significance growth with 32% growth and local creative content have contributed almost RM500 million in exports to Malaysia’s GDP.