Perbadanan Pembangunan Perdagangan Luar Malaysia

Thursday, January 14th, 2016, Kuala Lumpur: Malaysia External Trade Development Corporation (MATRADE) through its Market Linkage Programme (MLP) has successfully assisted a Malaysian company, Eclimo Sdn Bhd, to venture into the Cambodian market with its environmentally-friendly and energy efficient electric scooter.

Through the MLP, Eclimo Sdn Bhd, which a Penang-based company, managed to introduce the Internet of Things (IoT) features developed by their own Malaysian talent. The IoT features had garnered the interest of the Cambodian commercial partners which led to the debut of the brand in Cambodia. One of the smart features for the e-scooter includes remote monitoring system which can help to reduce maintenance cost. The e-scooter was even endorsed by the Cambodian Minister of Environment, H.E. Dr Say Samal on September 10, 2015.

The MLP was introduced by MATRADE in effort to boost Malaysia’s high value sectors such as the Electrical and Electronics (E&E) industry. Via the MLP, MATRADE gets to link Malaysian companies with specific markets around the world and with international buyers, apart from providing technical and advisory services for the companies.

MATRADE’s Chief Executive Officer, Dato’ Dzulkifli Mahmud said, “Ramping up the performance of our high value sectors such as the E&E is one of the main focus for 2016. The Market Linkage Programme will greatly help Malaysian companies conclude more export deals through the strong connection of our Market Linkers appointed for the programme. This engagement will further complement and strengthen the efforts done by our 46 trade offices around the world.”

“We are extremely proud and happy for Eclimo’s success in Cambodia, especially when the technology used for the scooter is a Malaysian innovation. We hope they will continue to double up their efforts following this success to ensure they get to penetrate more markets around the ASEAN region,” he added.

In 2015, the MLP has linked industry players to RM1.27 billion worth of sales from various potential sectors such as in IC design, chip fabrication & test services, automation equipment and packaging solutions, personal computers, mobile board and systems, LED lighting solutions, IoT and solar as well as automotive electronics.

The MLP is just one of the many initiatives by MATRADE lined up for 2016. In total, there are 150 programmes of which 85 are trade promotion activities and 65 are Exporters Development Programme. These programmes will serve as an effective platform for Malaysian manufacturers and professional service providers to promote their world-class products and services globally, in expanding Malaysia’s export markets worldwide.

For more information on MATRADE, its events and services, visit MATRADE Official Portal.