Perbadanan Pembangunan Perdagangan Luar Malaysia

MATRADE PARTNERS WITH 11STREET AND DAGANGHALAL TO SPUR EXPORTS VIA E-COMMERCE

MONDAY, JUNE 20, 2016, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) has recently established a strategic collaboration with 11street (www.11street.my) and DagangHalal (www.daganghalal.com.my) through its eTRADE Programme as an effort to increase the adoption of e-commerce in export among Malaysian businesses, particularly the Small and Medium Enterprises (SMEs).

The collaboration came into effect following an exchange of MOUs between MATRADE and both e-marketplaces  at a ceremony witnessed by YB Dato’ Sri Mustapa Mohamed, Minister of International Trade & Industry (MITI) on 10 June 2016.

The collaborations between MATRADE and 11street will see both parties working together to equip and nurture local business owners especially the SMEs in utilising e-commerce platform and to ensure their success in local and international e-commerce markets.

According to MATRADE’s Chief Executive Officer Dato’ Dzulkifli Mahmud, “The collaboration with 11street will provide an avenue for Malaysian businesses especially SMEs to leverage on facilities offered by the platform and to foster growth of online sellers. This initiative is in line with the Government’s efforts to increase the adoption of e-commerce among Malaysian businesses and to prepare them to embark on cross-border e-commerce activities and push for greater exports of Malaysian products and services globally.”

Chief Executive Officer of 11street, Hoseok Kim highlighted, “11street welcomes all companies registered with MATRADE to utilise its “Seller Zone” -- an education center and support facility where trainings will be provided and sellers will be taught to manage their e-businesses. This is to increase their conversion rates, traffic and visibility of businesses and to generate higher sale growth at no cost at all. Adding on to that, 11street opens its doors for sellers to enlist their products and services while serving as a stepping stone to wedge into the e-commerce sphere.”

Meanwhile, the collaboration between MATRADE and DagangHalal is aimed at promoting Malaysian Halal products and services to the international markets through the DagangHalal.com online platform.

“Over the years, MATRADE has been the key organisation in promoting Malaysian halal products and services to the international markets through various trade fairs including our iconic annual event, Malaysia International Halal Showcase (MIHAS).  It is highly important that we leverage on both the offline and online channels to create greater demand for Malaysian halal products and services,” Dato’ Dzulkifli mentioned.

Group Chief Executive Officer of DagangHalal, Mohamed Hazli Mohamed Hussain said, “Our overall objective is to promote Halal trade by facilitating and simplifying Halal business transactions anywhere and anytime. As the biggest B2B Halal e-marketplace, providing integrated and end-to-end e-commerce services and ‘offline to online’ integrated businesses in the Halal trade value chain, this will definitely support the growing interest of the local SMEs especially in the Halal market.”

The latest strategic collaborations between MATRADE and 11street as well as DagangHalal complements MATRADE’s other partnerships under the eTRADE programme. Other emarketplaces that have been collaborating with MATRADE include Alibaba.com, TradeIndia, eBay, Amazon, and those targeting the China market such as JD.com and TMall.com (through JinBaoMen (M) Sdn Bhd).

As Malaysia’s export promotion agency, MATRADE is championing the adoption of e-commerce among Malaysian companies as a means to drive Malaysian exports globally. Participation in e-commerce is growing rapidly in Malaysia and it is high time for local players to fully tap on e-commerce’s potential, especially with it being a key agenda in Malaysia’s digital economy.