FRIDAY, DECEMBER 2 2022, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) is coordinating the participation of 12 selected Malaysian companies that are eager to expand their business horizon in the Middle East and North Africa (MENA) Region.

The Big 5 Dubai which will be held from 5 – 8 December 2022 is the largest trade exhibition for construction and building materials in West Asia. It offers outstanding opportunities that showcased specialised event of building materials and services that are The Big 5 Heavy on construction machineries, the Middle East Concrete comprising everything about concrete, the HVAC R Expo focusing on indoor ventilation, the Middle East Stone, the Urban Design & Landscape Expo and the FM Expo that dealing with various aspects of Facilities Management Solution. In 2021, 1,200 exhibitors from 50 counties were gathered at the exhibition and more than 36,000 physical visitors attended the event. Malaysia’s participants last year had achieved the targeted export sales apart from opened up business opportunities for higher exports into the MENA region.

This year, Malaysian companies will showcase products and services in various segments in building materials such as sanitary & bathroom accessories, materials for road construction, electrical wiring and accessories, waterproofing solution and testing equipment for construction materials. In line with the increasing demand for eco-friendly products, solar hot water system and recycled rubber products will also be offered to the potential buyers during the exhibition.

According to the Director of Construction & Business Services Section of MATRADE, Madam Jamaliah Jamaludin, “the West Asia countries continue to be the focus markets for the Malaysian companies due to projects announced by the local governments and companies such as Mirror Line Skyscraper Project in Saudi Arabia (part of NEOM) – futuristic city envisioned by Saudi Arabia’s Crown Prince, Gated Community in UAE by Bloom Holding and Residential towers in UAE by Danube properties.”

“The total global export of building materials to UAE stood at USD7.82 billion in the year 2021 as against total Malaysian exports of building materials to UAE valued at USD76 million illustrating various export opportunities for Malaysian building materials companies to the country including construction services industry. The initiative to further enhance Malaysia’s trade with the UAE as an emerging market is in line with the National Trade Blueprint (NTBp) aspiration, which is to elevate Malaysia’s trade competitiveness and strengthen its position globally”, she added.

Worldbex 2023 in Manila that will be held from 16 – 19 March 2023 is another initiative by MATRADE to coordinate Malaysia’s participation in the greenfield market. Malaysian companies can contact MATRADE to know more about the programme and exhibition.

Malaysian exporters who are interested in penetrating the West Asia markets can contact MATRADE offices in Dubai, (UAE), Jeddah (Saudi Arabia), Cairo (Egypt), and Doha (Qatar) to get information on market updates, business contacts, and information on business opportunities. Information on MATRADE overseas offices can be obtained from MATRADE's official website at www.matrade.gov.my.