MATRADE EBIZLINK Two-Week Sales Campaign with Carrefour (Taiwan) Generated Sales of RM1.97 million
TAIPEI, 15 JANUARY 2025 (WEDNESDAY): MATRADE Taipei organised a two-week sales campaign in collaboration with Carrefour (Taiwan) as part of MATRADE’s global eBizLink programme. The concluded promotional program yielded a significant ROI (Return on Investment) of 1,216%, resulting in sales of RM1.97 million of products of Malaysian origin at Carrefour.
The promotional campaign highlights Malaysian brands and well-known international brands made in Malaysia that Carrefour sells. The focus is both online and offline (O2O) with greater emphasis on digital marketing via KOLs (Key-Opinion-Leaders) and social media.
MATRADE’s strategic collaboration with Carrefour Taiwan aims to leverage on the comprehensive end-to-end ecommerce ecosystem and physical stores of Carrefour's hypermarkets and supermarkets, as well as targeting over 100,000 of Carrefour's online shop and mobile app subscribers.
Carrefour (Taiwan) had identified around 100 SKUs of products that originated or were produced in Malaysia, of which almost half are Malaysian company-owned brands that are mostly F&B products, such as Julies biscuits, Himalaya Candy, Chocopie, Mak Nyonya paste, VIDA drinks, Lot 100 gummy, Cocon Pudding, Hup Seng Cracker, and Mister Potato Chips.
According to the trade Commissioner of MATRADE Taipei, Ms. Aninawati Saleh, collaboration with an established partner such as Carrefour in Taiwan aims to spearhead Malaysia’s promotional activities abroad, leveraging cutting-edge digital channels for maximum impact. We are confident that by prioritising digital elements, including a strong emphasis on digital marketing and e-commerce solutions, we can cultivate digital and technological values and competencies for Malaysian brands to scale up and future-proof their businesses.
She added that Malaysia’s market share of FMCG-related products includes food ingredients, edible preparations, and finished products such as 3-in-1 coffee and tea, snacks, biscuits, sugar confectionery, ready-to-eat meals, ready-to-cook paste, superfoods, vegetarian food products, and household items in Taiwan, which are only around 2%. However, we have seen Taiwan’s imports from Malaysia register steady double-digit growth for the past 5–10 years.
MATRADE in Taipei is ready to bridge Malaysian and Taiwanese business communities and forge more strategic partnerships in the area related to the FMCG in Taiwan. The sales campaign will not only aim to promote Malaysian-owned brands in Taiwan but will also indirectly increase Malaysia's credibility as the preferred Halal and F&B production hub for multinational brands covering the Asia-Pacific region.
The highlights of the sales campaign were the lucky draw activities, which covered a variety of unique offerings from sponsors, which included Park Royal Penang Resort, Resort World Genting, Legoland Malaysia Resort, Amari SPICE Penang, Wyndham Ion Majestic Hotel, Sunway Theme Parks, GHotel, and St. Giles Wembley Penang. And the grand prize is economy class return tickets sponsored by Malaysia Airlines.
