ASEAN Online Sales Day 2025
ASEAN Online Sales Day (AOSD) is ASEAN's annual e-commerce campaign, initiated in 2020 in response to the growing reliance on digital channels during the Covid-19 Pandemic. As ASEAN Chair 2025, Malaysia is proud to lead and coordinate the AOSD 2025 campaign from 8–10 August 2025 through the Ministry of Investment, Trade and Industry (MITI) and Malaysia External Trade Development Corporation (MATRADE), advancing regional growth under the chairmanship theme “ASEAN: A Catalyst for Regional Growth and Digital Transformation”.
For Buyers: Why Shop During AOSD 2025?
- Exclusive regional promotions
- Discover authentic ASEAN brands
- Enhanced regional promotions
- Shop confidently & responsibly
- Support local & Malaysia SMEs (MSMEs)
For Sellers & Ecosystem
AOSD offers a valuable platform for Malaysian SMEs (MSMEs) and digital enablers to showcase their products and services across ASEAN. Businesses will benefit from:
- Regional exposure and brand-building
- Platform support, including technical and promotional guidance provided by MATRADE
- Access to buyers from ASEAN Member States and beyond
- Participation in both Tier 1 (Domestic) and Tier 2 (Cross-Border) campaigns
Two-Tier Structure of AOSD 2025
- Tier 1: Domestic E-Commerce Campaign
Malaysian platforms and sellers offer exclusive sales and promotions for local shoppers.
- Tier 2: Cross-border Campaign for ASEAN-wide Sales
Participating businesses and platforms will coordinate to showcase products across ASEAN countries, offering international shipping and checkout options for consumers outside Malaysia.
Join & Experience ASEAN's Digital Marketplace
- AOSD 2025 Campaign Dates: 8 – 10 August 2025
- Open to: All ASEAN consumers, MSMEs, e-commerce platforms, ecosystem players and enablers
- Contact: Alamat emel ini dilindungi dari Spambot. Anda perlu hidupkan JavaScript untuk melihatnya. | WhatsApp: +6017-476 6250
Every Click Counts: Towards a Stronger ASEAN
For Businesses: AOSD 2025 is a gateway to a connected and competitive regional marketplace.
For Consumers: A chance to discover, support and shop the best of ASEAN.
Let's build a more inclusive and innovative digital economy – One Transaction at a Time.
#AOSD2025 #BuyASEAN #ShopRegional #ThisisMY
