MATRADE's Success Stories
World Trade Promotion Organization (WTPO) Awards
MATRADE won World Trade Promotion Organizations (WTPO) Award by International Trade Centre (ITC)
MATRADE won World Trade Promotion Organizations (WTPO) Award under the “Best Use of Information Technology” category for organising the virtual edition of the 17th Malaysia International Halal Showcase (MIHAS) in 2021.
MATRADE was among the four finalists nominated in this category together with TPOs from Austria, Canada, and the United Republic of Tanzania. The winner for this and other categories, namely, ‘Best Use of a Partnership’ and ‘Best Initiative for Inclusive and Sustainable Trade’ were announced at the 13th World Trade Promotion Organizations Conference and Awards held in Accra, Ghana, on 17 May 2022. Detailed press release on MATRADE’s recognition by International Trade Centre at https://intracen.org/news-and-events/news/global-award-winners-for-trade-promotion-initiatives-jamaica-malaysia-and
According to the Geneva-based International Trade Centre (ITC), by digitising the Malaysia International Halal Showcase in 2021, SME exports continued to grow in the halal industry despite Covid-19 disruptions. The virtual showcase opened up new markets and made business connections more convenient and cost-effective.
MATRADE Chief Executive Officer, YBhg. Datuk Mohd Mustafa Abdul Aziz mentioned, this recognition is a resounding testament of MATRADE’s capabilities as a world-class national trade promotion agency. The award is a realisation of MATRADE’s aspiration to showcase Malaysia and bring Malaysian exports to greater heights.
In 2020, MATRADE was also awarded the 2nd runner-up for the “Best Use of Information Technology” category for MyExport online service.
For MIHAS 2022, we invite Malaysian exporters and foreign buyers to participate and visit https://www.mihas.com.my/website/
MATRADE was awarded the 2nd runner-up for World Trade Promotion Organisation (WTPO) Awards 2020 for the "Best Use of Information Technology" category for MyExport online service. MyExport is a digital platform which allows Malaysian exporters to access real-time key trade information and market intelligence.
MATRADE was among six finalists nominated under the category together with other TPOs from Brazil, China, Georgia, Portugal and the United Arab Emirates.
The World Trade Promotion Organisation (WTPO) Awards 2020 was organised by the Geneva-based International Trade Centre (ITC), a joint agency of the World Trade Organisation (WTO) and the United Nations.
Every two years, the ITC collaborates with a national Trade Promotion Organisation (TPO) to host the TPO Network Conference. In 2020, the event was held hybrid for the first time, combining both online and on site Awards ceremony in Geneva on 14 October 2020.
This annual award recognises excellence in trade support services by the national TPOs in delivering export development initiatives to build capabilities of micro, small and medium-sized enterprises (MSMEs) to become competitive in international markets.
The award reflects the international recognition of MATRADE's efforts in digitalisation initiatives to develop innovative and effective programmes to assist Malaysian exporters, especially small and medium enterprises (SMEs).
MATRADE encourage Malaysian exporters to utilise MyExport services frequently to leverage on the market intelligence, which is accessible real time, sourced from more than 40 MATRADE offices worldwide in penetrating the global market.
MyExport WTPO Awards 2020
MATRADE was awarded the 2nd runner-up for World Trade Promotion Organisation (WTPO) Awards 2020 for the "Best Use of Information Technology" category for MyExport online service. MyExport is a digital platform which allows Malaysian exporters to access real-time key trade information and market intelligence.
MATRADE was among six finalists nominated under the category together with other TPOs from Brazil, China, Georgia, Portugal and the United Arab Emirates.
The World Trade Promotion Organisation (WTPO) Awards 2020 was organised by the Geneva-based International Trade Centre (ITC), a joint agency of the World Trade Organisation (WTO) and the United Nations.
Every two years, the ITC collaborates with a national Trade Promotion Organisation (TPO) to host the TPO Network Conference. In 2020, the event was held hybrid for the first time, combining both online and on site Awards ceremony in Geneva on 14 October 2020.
This annual award recognises excellence in trade support services by the national TPOs in delivering export development initiatives to build capabilities of micro, small and medium-sized enterprises (MSMEs) to become competitive in international markets.
The award reflects the international recognition of MATRADE's efforts in digitalisation initiatives to develop innovative and effective programmes to assist Malaysian exporters, especially small and medium enterprises (SMEs).
MATRADE encourage Malaysian exporters to utilise MyExport services frequently to leverage on the market intelligence, which is accessible real time, sourced from more than 40 MATRADE offices worldwide in penetrating the global market.
The Third Country Training Programmes (TCTP)
Background of The Third Country Training Programmes (TCTPs) for African Countries
Malaysia supports 139 developing countries under the framework of the South-South Cooperation since 1980 via the Malaysian Technical Cooperation Programme (MTCP). In 1983, Japan started its Third Country Training Programme (TCTP) in Malaysia. Subsequently, Malaysia and Japan began to collaborate in 1992 to assist developing countries under the MTCP Recipient List within this TCTP arrangement. Meantime, upon the launch of Tokyo International Conference on African Development (TICAD) in 1993 by the Government of Japan, JICA streamlined its TCTP in line with the TICAD Initiative.
The objectives of the programme are:
- To share Malaysia’s and Japan’s experience in trade promotion among participating countries; and
- To raise awareness among participants of global and regional trade developments and issues
Course Background – TCTP: Trade Promotion for African Countries
The TCTP is a capacity building collaboration project between the Government of Malaysia and the Government of Japan with the objective of sharing Malaysian and Japanese expertise and experiences in trade promotion strategies and programmes with selected African countries.
This programme is a tripartite cooperation between the Ministry of Foreign Affairs (MOFA) of Malaysia, Japan International Cooperation Agency (JICA) and Malaysia External Trade Development Corporation (MATRADE) as the implementing agency or the training institution (TI).
The course aims to strengthen trade relations between Malaysia and countries of participants through:
- Fostering closer rapport among participants’ countries through sharing of expertise in trade promotion; and
- Establishing networking between MATRADE, JICA and Trade Promotion Agencies (TPOs) of participating countries to explore export opportunities for Malaysia in the participating countries as well as providing platform for networking and future collaborations
MATRADE has organised 6 TCTPs:
- Trade Facilitation for African Countries – 2013
- Trade Facilitation for African Countries – 2015
- Trade Promotion for African Countries – 2016
- Trade Promotion for African Countries – 2017
- Trade Promotion for African Countries – 2018
- Trade Promotion for African Countries – 2019
Malaysia Book of Records (MBR)
Malaysia International Halal Showcase (MIHAS), organised by Malaysia External Trade Development Corporation (MATRADE) has been awarded by Malaysia Book of Records (MBR) as the largest Halal Trade Fair in Malaysia.
MBR is the world's top-5 accreditation body and is an official body that recognises record holders, record breakers and record creators in the country. MIHAS was awarded the record following the participation of over 580 exhibitors from 33 countries in MIHAS 2017. Among the countries that took part in MIHAS were ASEAN countries, Palestine, Iran, the United Arab Emirates, Turkey, the Netherlands, Brazil, South Africa, China, Japan, Taiwan and many more. MIHAS 2017, which ended on 8 April 2017, also witnessed the participation of Austria and Finland for the first time.
Persidangan TPO & Anugerah Rangkaian Dunia 2012
Persidangan dan Anugerah Dunia Rangkaian TPO ke-9 anjuran bersama MATRADE dan Pusat Dagangan Antarabangsa (ITC), Geneva telah dirasmikan oleh YB Dato' Sri Mustapa Mohamed, Menteri Perdagangan Antarabangsa dan Industri dalam satu majlis ringkas yang bermakna di Pusat Pameran dan Konvensyen MATRADE (MECC). Persidangan itu merupakan acara dwi-tahunan dan pertama kali dilancarkan pada 1996. Persidangan ke-9 itu menghimpunkan lebih 200 delegasi dari 65 negara bertemakan "Mentransformasikan Perniagaan TPO melalui Inovasi".
Acara kemuncak bagi persidangan itu ialah Malam Anugerah Rangkaian TPO yang diserikan oleh Datuk Rebecca Sta Maria, Setiausaha Agung MITI, Dr. Wong Lai Sum, Ketua Pegawai Eksekutif MATRADE dan Cik Patricia Francis, Pengarah Eksekutif ITC. Senarai pemenang pada anugerah tahun ini telah disokong oleh Jamaica Promotions Corporation (JAMPRO) [Negeri Membangun Pulau Kecil], Lembaga Promosi Eksport Uganda [Negara Paling Kurang Maju], ProMexico Trade and Investment (ProMexico) [Negara Membangun], Advantage Austria [Developed Negara] dan Anugerah Sebutan Khas kepada Swiss Trade and Invest (OSEC) Switzerland untuk inisiatif Kumpulan Pakarnya.
Semasa majlis penutup, Pengarah Eksekutif ITC dalam ucapannya memuji MATRADE kerana profesionalismenya dalam menganjurkan Persidangan dan Anugerah Dunia Rangkaian TPO ke-9, yang merupakan kali pertama ia diadakan di Asia Tenggara.
