MATRADE has initiated several programmes to assist Malaysian companies to equip themselves with knowledge and skills.

Exporter Development

The international market is highly sophisticated and competitive arena. In order to thrive in this market, exporters need to meet international standards in terms of technology, product design, packaging, health and safety standards.

MATRADE has initiated several programmes to assist Malaysian companies to equip themselves with knowledge and skills to meet the challenges in the global area. These include training programmes, Export Excellence Awards and client services.

Export Promotion

MATRADE assist Malaysian companies to establish their presence overseas and raise their profiles in foreign markets through different promotional drives including participation in trade missions, specialised marketing missions and international trade fairs.

MATRADE also organises business matching programmes for Malaysian companies and foreign importers. Being the national agency for trade promotion, MATRADE is often the first reference point for enquiries and visits by foreign importers. The agency's role is to match them with compatible local partners who can offer the products and services they seek.

Trade & Market Information

One of MATRADE's roles is to disseminate timely and relevant information as well as market intelligence to give Malaysian companies the competitive edge in international trade.

MATRADE's collection of resources provides Malaysian companies with up-to-date information to improve export opportunities. We offer the following facilities and services:

Trade Advisory & Support

As entrepreneurs and exporters constantly need the most up-to-date advice, the Trader Advisory Services Unit in MATRADE fulfils this demand by providing general, market and product advisory services that are available at the respective countries and product desk units.