Expanding Malaysia-Senegal Bilateral Trade

THURSDAY, JULY 26, 2018, KUALA LUMPUR: In an effort to boost Malaysia’s exports to West Africa through Senegal, Malaysia External Trade Development Corporation (MATRADE) in collaboration with the Republic of Senegal Embassy in Malaysia organised a seminar titled “Trade and Investment Opportunities in Senegal” at Menara MATRADE today.

The seminar was officiated by YB. Dr. Ong Kian Ming, Deputy Minister of International Trade and Industry, Malaysia and Honorable Khoudia Mbaye, Minister for the Promotion of Investments, Partnerships and Development of State Teleservices of the Republic of Senegal accompanied by Dato’ Wan Latiff Wan Musa, MATRADE’s Deputy Chief Executive Officer.

The seminar featured speakers from various agencies such as the National Agency for Promotion of Investment and Major Works (APIX), Senegalese Export Promotion Agency (ASEPEX) and Special Economic Zone (SEZ). The speakers shared with the participants insights on the current business environment in Senegal, trade and investment opportunities there as well the roles of the private sector in promoting economic and commercial relations between Senegal and Malaysia.

Other highlights at the event included an experience sharing session by Malaysian companies operating in Senegal namely Probase, IRIS, EDMARK and QNet. During the event, Malaysian companies present also had the opportunities to network with 30 business delegates from Senegal through a business networking session coordinated by MATRADE.

According to Dato’ Wan Latiff the event was organised to update Malaysian companies with Senegal’s latest developments and areas of collaboration Malaysian companies can explore with potential Senegalese partners. “For Africa, we have identified a lot of opportunities for Malaysian service providers in areas such as infrastructure and development projects,” he said.

“There are a lot of opportunities in Africa, particularly in Senegal. Over the years we can see there is a growing interest from the Malaysian companies to supply their products or services to the market. Apart from seminars, workshops and trade talks, MATRADE also organises exhibitions and trade missions to provide various platforms for our industry players to penetrate Senegal and Africa at large,” Dato’ Wan Latiff added.

To complement the seminar, MATRADE helped facilitated a roundtable business meeting and briefing session between Malaysian Incorporated Services Berhad with the Senegalese delegates to highlight Malaysia’s capabilities in professional services for the African market. MATRADE encourages Malaysian companies keen to explore Senegal to contact MATRADE’s Lagos office by emailing to This email address is being protected from spambots. You need JavaScript enabled to view it. .

Updated by Corporate Communication Unit

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