Malaysia External Trade Development Corporation

Abu Bakar Yusof

Deputy Chief Executive Officer

Export Acceleration

Chief Digital Officer Roles:

1. To lead digitalisation initiatives in ministries/agencies through the use of data, analytics and digital technology.
2. Creating a data-driven culture in the public sector that practices a principle-based approach through the use of data and digital technology.
3. Transforming the delivery of digital services in ministries/agencies focusing on customer experience based on the Whole-of-Government concept through innovation involving data sharing, open data and emerging technologies.
4. Evaluate, coordinate, acknowledge the needs of digital services, technical service design and development budgets as well as managing agencies as implementers of digitalization initiatives and projects.
5. Lead the changes through the Digitalization Strategic Plan (DSP) of the ministries/states/agencies:-
   • to ensure DSP at agency level is in line with the DSP public sector and Risk Management and Change Management Plan.
   • to ensure agency's Enterprise Architechture (EA) is available and ready
   • to strengthen the agency's digitalisation governance structure & coordinate the use of policies, standards and global best practices.
6. To inform the implementation and progress of digitalization transformation to Chief Secretary to the Government as the Chairman of the Government Cluster (Pengerusi Kluster Kerajaan) under the Digital Economic Council (Majlis Ekonomi Digital) and the 4IR Negara through the government cluster secretariat

Malaysia External Trade Development Corporation (MATRADE) has embark on a Corporate Shared Values programme entitled SUSTAINABILITY ACTION VALUES FOR EXPORTERS (or SAVE).

This program is an action-oriented programme with a high-level objective of engaging our Malaysian exporters to embrace the best practices of Sustainability. It is aligned with the initiative of the Government to work towards AGENDA 2030 which targets Malaysia to adopt the 17 Sustainable Development Goals (SDGs) by the year 2030. We also believe that this initiative will help our exporters, especially the SMEs to gain a strategic advantage in a global market place that is more sensitized to the sustainability agenda.