Perbadanan Pembangunan Perdagangan Luar Malaysia

MALAYSIA CHAMPIONS ASEAN YOUNG ENTREPRENEURSHIP AGENDA THROUGH THE 1st ASEAN YOUNG ENTREPRENEURS
CARNIVAL 2016

FRIDAY, JULY 29, 2016 KUALA LUMPUR: The opening of ASEAN Young Entrepreneurs Carnival 2016 (AYEC 2016) at Menara MATRADE today marks a historic moment for Malaysia in spearheading the initiative to drive the ASEAN young entrepreneurship agenda forward.

The inaugural event – a collaborative effort between Malaysia External Trade Development Corporation (MATRADE) and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE) – is also the first public-private sector initiative for young entrepreneurs since the inclusion of the young in entrepreneurship under the ASEAN Economic pillar in the ASEAN Economic Community (AEC). The event is supported by Ministry of International Trade and Industry and ASEAN Young Entrepreneurs Council.

Officiated by Minister of International Trade and Industry YB Dato’ Sri Mustapa Mohamed, the AYEC 2016 is also the first congregation of young entrepreneurs for all 10 ASEAN member states. The programme is the only ASEAN-mandated event under the Economic pillar hosted outside of Laos (ASEAN’s Chair for 2016) and sees the gathering of young entrepreneurs from all over ASEAN under one roof for two days starting today until tomorrow.

During the opening ceremony, two exchange of Memorandum of Understandings (MoUs) are witnessed. The first MoU – Incubator Programme for ASEAN Export Champions (Program Inkubator Jaguh Eksport ASEAN Usahawan Muda) – is a collaboration between MATRADE and MAAYE in creating ASEAN export champions among young entrepreneurs from around the Malaysian states. The incubator programme aims to groom entrepreneurs and first-time state-level exporters into successful global traders. The initiative puts strong emphasis on developing entrepreneurs who are eCommerce-ready, utilising digital platforms as a vehicle to ease market access, creating a business ecosystem that is driven by innovation and technology as well as pushing for better understanding in branding, packaging, marketing and media relations – all of which will ultimately translate into export sales.

The second MoU, Gabungan Usahawan Parlimen Jeli untuk Program Jaguh Eksport ASEAN, involves MAAYE and Jeli-based entrepreneurs. The MoU is to commemorate the participation of entrepreneurs in Jeli, Kelantan as the pilot project for the Incubator Programme for ASEAN Export Champions.

With three main components namely a forum, an exhibition and award ceremony, AYEC 2016 is expected to host a total of 5,000 people from key industries such as e-commerce, ICT, New Technology, Tourism, retail, logistics and the ASEAN Priority Integration Sectors.

One of the key highlights of the AYEC 2016 is the forum which features more than 30 speakers among who include Minister of Youth and Sports Malaysia, YB Khairy Jamaluddin; Secretary General of Treasury, Ministry of Finance Malaysia, Tan Sri Dr. Irwan Serigar Abdullah; and Co-Chair of Asean Business Advisory Council Tan Sri Dr. Munir Majid, just to name a few.

The topics at the forum revolve around sustainable development, human capital development, intellectual property and consumer protection, responsible business practices and many more.

According to MATRADE’s chief executive officer Dato’ Dzulkifli Mahmud, AYEC 2016 is conducive to enhance our young entrepreneurs’ business network in exploring the ASEAN market. “With a market size of 625 million people, AYEC 2016 will be able to improve people-to-people connectivity and access to market and technology between entrepreneurs, towards a more connected and competitive single market. MATRADE as Malaysia’s export promotion agency believes that this initiative is effective in connecting local young entrepreneurs with the world,” Dato’ Dzulkifli says.

Founder of MAAYE, Mr Syed Nabil Aljeffri mentions, “ASEAN has a youthful population, with a growing consumer market and the economy is set to benefit from such demographic dividends in the short term. We believe that the event is timely as the young in entrepreneurship can drive innovation, creativity and digitalisation as key elements included in the new AEC 2025 Blueprint.”

With more than 70 per cent of the ASEAN population reported to be below 45 years of age, youth forms a big part of the total human capital. Already the third largest labour force in the world, ASEAN has the fastest growing literacy and IT penetration rate in the world. Currently, the region is already the seventh largest economy in the world and is set to be the fourth largest by 2050.

MATRADE MATCHES MALAYSIAN COMPANIES WITH SOUTH KOREAN BUYERS AT ITS INSP

THURSDAY, JULY 21, 2016, KUALA LUMPUR: MATRADE in a collaboration with Korea Importers Association (KOIMA) is organising its signature business matching programme called International Sourcing Programme (INSP) in Menara MATRADE starting today until tomorrow.

The INSP involves over 200 Malaysian companies who are meeting 157 South Korean businessmen from 64 companies. The business matching will result in 359 B2B meetings to be arranged by MATRADE. This is MATRADE’s second collaboration with KOIMA and the first initiative was initiated in 2010.

The South Korean delegation came to source for various Malaysian products and services among which include automotive parts and components, medical devices, laboratory equipment, electrical items, LED lighting, building materials and lifestyle products.

MATRADE believes that the INSP will provide ample opportunities for Malaysian companies to meet and discuss business opportunities as well as to develop potential collaborations with the Korean importers in a conducive set up.

Malaysian and South Korea have long had a strong bilateral relationship and the INSP aims to capitalise on this good relationship for the betterment of Malaysia’s trade. In 2015, South Korea was ranked 8th, as Malaysia’s largest trading partner with total trade valued at RM 56.28 billion. Total exports to South Korea were valued at RM 25.23 billion while total import stood at RM 31.05 billion.

Malaysia’s exports to South Korea in 2015 were confined to products such as LNG products at RM 7.70 billion, Electrical & Electronics at products RM 6.05 billion, Chemicals & Chemical products at RM 2.07 billion, Manufactures of Metals at RM 1.57 billion and Wood products at RM 0.79 billion. Meanwhile, the top imports from South Korea to Malaysia were Electrical and Electronic products at RM 9.19 billion, Petroleum products at RM 4.46 billion, Chemicals & Chemical Products at RM 3.79 billion, Machinery, Appliances and Parts at RM 3.22 billion and Iron & Steel products at RM 2.55 billion.

MATRADE’s and KOIMA’s (a private organisation exclusively dedicated to facilitating imports into Korea) collaboration is based on their common objectives that are to promote and enhance the sourcing of products and services from Malaysia.

FORUM ON DOING BUSINESS WITH MALAYSIA FOR GLOBAL INDIAN DIASPORA

SUNDAY, 24 JULY 2016, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) organised a Business Forum for the Indian Diaspora at Menara MATRADE today in an effort to promote Malaysia as a trade and investment partner.

The forum was held in conjunction with Diamond Jubilee Anniversary and the International Kongu Convention organised by Malaysia Namakkal Welfare Association in Stadium Putra Bukit Jalil yesterday. Themed as “Cultural Awareness (Panbaadu Kaappom)”, the event attracted a total of 15,000 Kongu communities from many countries including India, Sri Lanka, USA, Canada, Germany, South Africa and Singapore.

The business forum organized by MATRADE was attended by over 400 participants who are prominent international industrialists and investors from the textile, manufacturing, tourism, agriculture and information technology sectors.

According to MATRADE’s CEO, Dato’ Dzulkifli Mahmud, the forum aims to promote Malaysian capabilities in various sectors to the Indian business community that gathered here in Kuala Lumpur for the International Kongu Convention. “The Forum provides a great platform for MATRADE and MIDA under the Ministry of International Trade and Industry to promote Malaysia’s trade and investment opportunities to international industrialists in the targeted sectors today. In addition, there was a business networking session between the foreign businessman and Malaysian companies. This is an effective initiative to promote Malaysia and we hope such programmes will result in greater opportunities to expand exports and increase investments,” Dato’ Dzulkifli said.

Complementing the forum is a visit to Malaysia Export Exhibition Centre (MEEC), the permanent display centre for exports, in Menara MATRADE. It showcases products and services from more than 500 Malaysian companies in over 30 industries.

Tuesday, 12 July 2016, London: Mirus Aircraft Seating has today announced the first of its international expansion plans, with a South East Asian subsidiary being established, following discussions with Malaysia External Trade Development Corporation (MATRADE) and the Malaysian Investment Development Authority (MIDA).  This will make Malaysia the company’s launchpad for ASEAN and beyond.

The innovative British company revealed in April at the Aircraft Interiors International (AIX) in Hamburg, that its launch customer for the new Hawk short-range economy seat is AirAsia, with whom it has secured an unprecedented deal to retrofit 8 existing Airbus A320’s and all new A320neo aircraft for the award-winning low-cost carrier.  In total this is some 312 aircraft.

The new, wholly-owned subsidiary, Mirus Aircraft Seating Malaysia SDN BHD, will initially act as an After Sales Service Centre, providing technical support to AirAsia as well as other customers in the region and will allow the company to grow in order to maximise its geographical advantage.  Looking more long-term, it is envisaged that the Malaysian base will become a duplicate production facility and centre of excellence for projects in South East Asia.  This would further improve lead times and lower costs.

Phil Hall, CEO at Mirus said “I’m really happy we’re able to announce this significant milestone at Farnborough.  It’s an exciting new step in the Mirus story and will demonstrate to customers our commitment to providing them with outstanding support”.  Mirus are at Farnborough Air Show with the Hawk seats displayed as part of the MATRADE Malaysian Pavilion (Hall 3/D70).

In the future, it is hoped that Mirus could open similar international hubs to service customers in other parts of the globe.

Notes to editors:
Established in 2015, Mirus Aircraft Seating is a new British entrant in the aircraft seating market.  With decades of expertise from the automotive and formula one industries, Mirus uses these best practices as they rapidly expand staff numbers and production facilities at their 60,000 PAX base in Norfolk, UK.  Mirus launched both the company and its 1st generation short range economy seat to the aircraft interiors industry at AIX 2016 in Hamburg.

Contact for enquiries: Nicola Sykes, Marketing, Mirus Aircraft Seating Ltd.
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www.mirus-as.com