LAPORANTAHUNAN 2014
Annual Report 2014
AKSESKE PASARANGLOBAL
Access toGlobal Markets
SEIRINGDENGANTRANSFORMASI
In SyncWithTransformation
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MATRADE turut menganjurkan satu Program
Misi Belian, di mana seramai 139 pembeli
asing dari 35 negara telah dijemput untuk
menghadiri sesi perniagaan yangmelibatkan
260 syarikat Malaysia. Lebih 1,400
pertemuan perniagaan telah diadakan dan
sesi ini diakhiri denganmencatatankan jualan
sebanyak RM74.5 juta.
Minggu FesyenMalaysia 2014 telah
mempamerkan satu siri pertunjukan
fesyen yangmenampilkan koleksi fesyen
terbaikMalaysia. Satu segmen baru yang
diperkenalkan ialah FACIT@INTRADE
yangmempersembahkan produk dan
perkhidmatan gaya eksklusif dari dalam dan
luar negara, hasil ciptaan pereka fesyen
tempatan, pengilang dan artis tanahair.
MATRADE optimised this event by organising
an In-Coming BuyingMissionwhere a total
of 139 foreign buyers from35 countries
were invited for a pre-scheduled business
matching session involving 260Malaysian
companies. Over 1,400 business meetings
took place and the session concludedwith
RM74.5million sales generated.
TheMalaysia FashionWeek 2014 highlighted
a series of fashion shows featuringMalaysia’s
best fashion collections. Complementing
it was FACIT@INTRADE, a new segment
within the exhibitionwhich showcased
high-style products and services from
local and international fashion designers,
manufacturers and artists.
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139
MISI BELIAN
PEMBELI ASING /
FOREIGNBUYERS
260
SYARIKATMALAYSIA /
MALAYSIANCOMPANIES
35
NEGARA /
COUNTRIES
RM74.5 juta /mil
GENERATINGSALESOF
MENJANA JUALANSEBANYAK
TAJUK GAMBAR /
PHOTO CAPTION
3. 60 pempamer antarabangsa termasuk dari negara-negaraASEAN telahmenyertai pameran perdagangan INTRADE /
60 international exhibitors including fromASEAN countries participated in INTRADE
4.
Pereka kasut terkenal Malaysia, Datuk Jimmy Choo turut menyerikan pertunjukan fesyen yang diadakan semasa INTRADE /
Malaysia's renowned shoes designer, Datuk Jimmy Choowas present during a fashion show at INTRADE
5.MATRADEmenganjurkanmisi belian semasa INTRADE bagi membolehkan syarikat Malaysiamengadakan pertemuan perniagaan dengan pembeli dari luar negara /
MATRADE organised incoming buyingmission during INTRADE to facilitateMalaysian companies inmeeting foreign buyers
6. INTRADE 2014 telah dirasmikan olehYABTan Sri MuhyiddinYassin,Timbalan PerdanaMenteri Malaysia pada 20Oktober 2014 di MenaraMATRADE, Kuala Lumpur /
INTRADE 2014was officiated byYABTan Sri MuhyiddinYassin, Deputy PrimeMinister of Malaysia on 20October 2014 at MenaraMATRADE, Kuala Lumpur
