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Malaysia External Trade Development
Corporation (MATRADE), was established
in March 1993 as a statutory agency under
the Ministry of International Trade and
Industry (MITI).
As Malaysia’s national export promotion
agency, MATRADE is responsible for
assisting Malaysian companies succeed in
the international market. MATRADE’s vision
of making Malaysia the premier exporting
nation is paired with its mission to develop
and promote Malaysia’s exports to the
world.
MATRADE serves to promote Malaysia’s
external trade with particular emphasis on
the export of manufactured and
semi-manufactured
products
and
services. In addition, MATRADE formulates
and implements export marketing
strategies and trade promotion activities
to increase Malaysia’s exports, undertake
market research, and create a
comprehensive database of information
for the development and improvement of
Malaysia’s trade. MATRADE also organises
training programmes to enhance the
international
marketing
skills
of
Malaysian exporters, promote and assist in
services related to trade, and protect
Malaysia’s international trade interest
abroad.
MATRADE is also actively involved in
assisting foreign companies to source for
suppliers of Malaysian products and
services, and is represented worldwide at
46 locations in major commercial cities. In
Malaysia, MATRADE has five local
branches in Penang, Terengganu, Johor,
Sabah, and Sarawak.
MATRADE SERVICES
MATRADE’s objectives are:
• To raise the profile of Malaysian
exporters in foreign markets;
• To disseminate timely and relevant
information and market intelligence to
help Malaysian companies gain a
competitive edge in foreign markets;
• To introduce Malaysian companies to
foreign importers seeking Malaysian
suppliers; and
• To undertake activities to promote the
export of Malaysian goods and
services in overseas markets.
MATRADE’s mission is to develop and
promote Malaysia’s export to the world
and its functions are:
• To promote, assist and develop
Malaysia’s external trade with
particular emphasis on the export
of manufactured and semi
manufactured products and, on a
selective basis, imports;
• To formulate and implement
a national export marketing
strategy to promote the
export of manufacture and semi
manufactured products;
• To undertake commercial
intelligence and market research
and create a comprehensive
database of information for the
improvement and development of
trade;
• To organise training programmes to
improve the international marketing
skills of the Malaysian exporters;
• To enhance and protect Malaysia’s
international trade interests abroad;
• To represent Malaysia in any
international forum in respect of any
matter relating to trade;
• To develop, promote, facilitate and
assist in service areas related to trade;
and
• To advise the Government on
matters affecting or in any way
connected with trade and to act as
the agent of the Government or for
any person, body or organisation on
such matters.
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