About eTRADE

eTRADE Programme 2.0

eTRADE Programme 2.0 is an enhancement of eTRADE Programme under the RMK-11 with the purpose to accelerate exports via sustained participation in cross-border eCommerce platforms. The programme will continue to assist new companies to onboard cross-border eCommerce platform for export with incentive up to RM5,000 for any cross-border eCommerce platform(s), for one year subscription. At the same time, a new incentive with maximum amount up to RM20,000 per company will be provided to companies that are already doing eCommerce to undertake activities that can sustain their participation in the cross border eCommerce platform. The incentive is to be utilized within one (1) year.


  1. To accelerate export.
  2. To assist Malaysian SMEs to have sustainable and valuable presence on cross-border eCommerce platforms via activities that can help to maintain their online business such as digital marketing, eCommerce training and online export promotions in order to increase their exposure and business opportunities on cross-border eCommerce platforms

Financial Incentives

A qualified applicant may receive the following financial incentives:INCENTIVES

*per company, for one (1) year subscription / one (1) year activities

Wish to apply? - read the guidelines below:

Guideline for eTRADE Programme 2.0 can be downloaded here: eTRADE 2.0 Guidelines

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