eTRADE Programme 2.0

eTRADE Programme 2.0 is an enhancement of eTRADE Programme which was developed under the RMK-11. The purpose is to accelerate export activities via sustained participation in cross-border eCommerce platforms.

The programme will continue to assist new companies to onboard cross-border eCommerce platforms for export including existing companies that already engaged in eCommerce.


  1. To provide incentive for companies to sustain their participation in the cross-border eCommerce platforms.
  2. To assist Malaysian SMEs to have sustainable and valuable presence on cross-border eCommerce platforms.
  3. To help to maintain companies’ online business such as digital marketing, eCommerce training and online export promotions to increase their exposure and business opportunities on cross-border eCommerce platforms.
Financial Incentives

A qualified applicant may receive the following financial incentives:


For onboarding any cross border eCommerce platform or multiple platforms

Digital Marketing & Training (DMT) Scheme

For undertaking any digital marketing activities and / or attending eCommerce training programmes.

*per company, for one (1) year subscription / one (1) year activities

Wish to apply? - read the guidelines below:

Guideline for eTRADE Programme 2.0 can be downloaded here: eTRADE 2.0 Guidelines

Eligibility Criteria Application Procedure