MATRADE Drives Malaysian Food & Beverage Exports to New Heights at Foodex Japan 2025, Securing RM264 Million in Sales
FRIDAY, 28 MARCH 2025, TOKYO, JAPAN – The Malaysia External Trade Development Corporation (MATRADE), Malaysia's national trade promotion agency, proudly announces the resounding success of Malaysia's participation in the landmark 50th edition of FOODEX Japan 2025, Asia's premier food and beverage trade exhibition held from March 11-14, 2025 at Tokyo Big Sight.
MATRADE led a strong Malaysian delegation comprising 11 dynamic companies alongside the Federal Agricultural Marketing Authority (FAMA), showcasing the nation's premium Halal-certified food and beverage products. The Malaysian Pavilion served as a vibrant showcase of the country's diverse offerings, featuring an impressive array of confectionery, snacks, cookies, premium tropical beverages, seafood, bird's nest products and Halal-certified coffee and processed poultry (duck) products.
The Malaysian Pavilion served as a vibrant hub, spotlighting Malaysia's diverse and high-quality Halal food and beverage offerings. Attendees were treated to a wide array of products, including delectable confectionery, snacks, cookies, premium tropical beverages, seafood, bird nest and coffee, all produced in adherence to the strictest Halal standards.
Organised by the Japan Management Association (JMA), FOODEX Japan 2025 reaffirmed its position as the world's third-largest food and beverage trade fair, attracting 76,183 trade visitors from 70 countries and regions. The event featured participation from 3,000 exhibitors across 3,800 booths, including 2,000 international companies, making it a truly global marketplace for food industry professionals.
Malaysia's 20th participation in FOODEX Japan proved to be exceptionally fruitful, generating RM1.2 million in actual sales and an impressive RM263.13 million in potential sales. This brought the total sales generated to a remarkable RM264.39 million, significantly surpassing the initial target of RM40 million. Malaysian exhibitors also secured 313 trade enquiries, demonstrating strong engagement from trade visitors. The top five products in terms of interest were biscuits & cookies, processed poultry (duck) products, seafood, confectionery, and snacks.
“We are absolutely delighted with the outstanding performance of our Malaysian companies at FOODEX Japan 2025,” said YBhg. Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE. “Their success is a testament to the quality, innovation, and global competitiveness of Malaysia’s Halal food and beverage industry. It also reflects the effectiveness of FOODEX Japan as a vital gateway for Malaysian companies seeking to expand their footprint in the international market.”
YBhg. Datuk Mohd Mustafa Abdul Aziz further emphasised, “MATRADE is dedicated to empowering Malaysian companies to thrive in the dynamic global F&B landscape. We recognise the importance of continuous innovation and adaptation to evolving consumer preferences. The trends highlighted at FOODEX Japan 2025, such as the increasing demand for plant-based alternatives, functional foods, and sustainable practices, will be crucial for our companies as they strategise for future growth."
“Looking ahead, MATRADE is committed to strengthening Malaysia's presence at FOODEX Japan,” he added. “We will proactively work towards securing a larger exhibition space to accommodate even more Malaysian companies at future editions. This strategic move will enable us to maximise opportunities for export growth and further solidify Malaysia's position as a key player in the global F&B industry. With the introduction of a dedicated Halal, Kosher, and Organic hall at the next FOODEX, we are confident that Malaysian businesses are well-positioned to achieve sustained growth and market expansion, not only within Japan but across the broader Asian region and beyond.”
The 51st edition of FOODEX Japan is scheduled to take place from 10-13 March 2026, at Tokyo Big Sight. MATRADE remains dedicated to supporting Malaysian companies in leveraging this premier platform to further penetrate the global food and beverage market and achieve sustained success.
