MATRADE partners with TikTok Shop, enabling more cross-border opportunities for Malaysian companies
FIRDAY, 14 June 2024, SINGAPORE: The Malaysia External Trade Development Corporation (MATRADE), join hands with TikTok Shop in the effort to intensify cross-border business opportunities through #ThisisMY Campaign which was launched by YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz Minister of Investment Trade and Industry.
During the launching ceremony, Tengku Zafrul said that this campaign would allow Malaysian businesses, distributors, and entrepreneurs to expand into Singapore. This collaboration between MATRADE and TikTok Shop is part of MATRADE’s Cross Border e-Commerce Development Programme (eBizLink), an initiative under the 12th Malaysia Plan (RMKe-12).
“#ThisisMY will feature a series of exciting activities including knowledge sharing sessions and training on cross border e-Commerce, with at least 30 Malaysian companies assisted to generate RM15 million in sales”, he added.
Taking advantage of ASEAN Online Sales Day (AOSD), an annual event that promotes e-Commerce activities within ASEAN, #ThisisMY campaign will be intensified on 8 August 2024.
“We are excited to partner with TikTok Shop, being one of the largest social commerce platforms worldwide to effectively assist more homegrown Malaysian businesses, ushering them towards a greater height of success in the global scene”, said Dato’ Seri Reezal Merican Naina Merican, MATRADE’s Chairman.
Meanwhile Anuar Fariz Fadzil, Head of Public Policy for Malaysia at TikTok Shop said: "we are committed to nurturing the growth of local businesses in Malaysia. Through this partnership, we aim to enable their expansion and empower them to achieve new heights by unleashing their full potential on the platform.”
This programme attracts quality household brands from Malaysia including Julie's Confectionary & Biscuit, Power Root’s Alicafe Coffee and Oriental’s Super Ring Cheese Snack to be featured in Singapore.
