Malaysia External Trade Development Corporation

KUANTAN, 6 AUGUST 2024:  Malaysia External Trade Development Corporation (MATRADE) continues its effort to empower small and medium enterprises (SMEs) in the East Coast region through the agency’s signature Mid-tier Companies (MTC) Benchmarking Programme here today. The Programme is an interactive sharing platform between successful MTCs under the Mid-Tier Companies Development Programme (MTCDP) and targeted SMEs.  

Themed “Building Resilient Supply Chains: Strategies for Global Growth”, the Benchmarking Programme took place at the AC Hotel Kuantan and was attended by 80 SMEs from various industries. It aims to foster knowledge sharing and collaboration among industry leaders to enhance Malaysia's position in the global supply chain landscape, ensuring resilience and inspiring growth through exports among the local SMEs.

This strategic collaboration with Deloitte Consulting brought together key stakeholders including industry experts and representatives from leading companies across various sectors, to discuss emerging trends, challenges, and best practices in global supply chain management. Participants had the opportunity to gain valuable insights from renowned MTC exporters, engage in interactive panel discussions, and network with peers to explore potential collaborations and business opportunities.

“The MTCDP benchmarking event in Pahang marked a significant milestone in MATRADE's efforts to support Malaysian exporters’ journey towards becoming regional and global champions. We aim to provide a platform for knowledge exchange and collaboration, empowering Malaysian companies to optimise their supply chain strategies and seize opportunities in the global market,” said Datuk Mohd Mustafa Abdul Aziz, the Chief Executive Officer of MATRADE. “MATRADE is always committed to prioritising export excellence, creating a thriving export ecosystem and driving sustainable economic growth through global supply chain” he added.

During the event, both MATRADE and Deloitte Consulting shared valuable insights and industry perspectives and facilitated discussions on innovative approaches and strategies to navigate the complexities of the global supply chain landscape effectively to ensure supply chain resilience.

A fireside discussion on the topic of “Weaving Resilience through Supply Chain for Export Excellence” moderated by MATRADE, gathered three esteemed panellists, namely Ir Mahmood Azmy, CEO of MECIP Global Engineers Sdn. Bhd, En Redziwan Saari, CEO of Ain Medicare Sdn Bhd and En Ahmad Syukry Ibrahim, Director of Islamic Affairs & Government Relations at Mamee-Double Decker (M) Sdn Bhd. The contributions enriched discussion highlighted the MTCs’ experiences on export strategies and sustainable growth, providing valuable insights into regional market outlooks and resilient supply chains to the participants.

Introduced in 2014 as a high impact key initiative in the Malaysia Development Plan, the MTCDP aims to accelerate the export growth of MTCs, positioning them as global leaders. Following the success of the programme, the Mid-Tier Ramp Up Programme was launched in 2016 to further propel MTCs' exports and enhance their competitiveness in global markets. To date, 348 MTCs have benefited from the MTCDP.

MATRADE is committed to cultivating more export champions and supporting the government's efforts to rejuvenate the Malaysian economy as outlined in the MADANI Economy and NIMP 2030. This involves fostering growth in new sectors while ensuring socio-economic inclusiveness and sustainability.

The MTCDP targets export-oriented MTCs with annual revenues ranging from RM50 million to RM500 million for manufacturing companies and RM20 million to RM500 million for service providers. Interested parties may reach out MATRADE through email to This email address is being protected from spambots. You need JavaScript enabled to view it. for further information.

Issued by Malaysia External Trade Development Corporation (MATRADE)

on 6 August 2024