Malaysia External Trade Development Corporation

Celebrating 50 Years of Diplomatic Ties with China at CAEXPO

KUALA LUMPUR, 23 SEPTEMBER 2024 (MONDAY) - The Malaysia External Trade Development Corporation (MATRADE) will be organising the participation of Malaysian companies at the 21st Edition of The China-ASEAN Expo (CAEXPO) 2024 which will take place from the 24 - 28 September 2024 in Nanning, China. The objectives of participation in this event is to further enhance Malaysia’s export capabilities to emerging regions in China. 

This year, 150 Malaysian organisations including 12 government ministries/agencies and four (4) trade associations will be participating in the Malaysia pavilion which is one of the largest, post – Covid era. The Malaysia Pavilion at CAEXPO 2024 will feature key government agencies, including Ministry of Investment, Trade and Industry (MITI) and Malaysian Investment Development Authority (MIDA), alongside private sector participation. The focus sectors include food and beverages, agriculture produces, lifestyle, healthcare & wellness and the services sector. Highlighting Malaysia’s diverse economic strengths, the pavilion will also include the Ministry of Agriculture, EXIM Bank, Malaysian Palm Oil Council (MPOC), as well as various state agencies and industry bodies, reinforcing the country’s commitment to regional trade and investment growth.

"MATRADE’s 21st consecutive participation in CAEXPO is a testament to our commitment to elevating trade with China. Our ongoing presence at this prestigious event reflects the importance we place on strengthening bilateral trade ties between Malaysia and China," said Datuk Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE.

MATRADE's involvement in CAEXPO has consistently yielded strong results. Over the past 20 editions, our participation in this event saw a cumulative involvement of over 2,000 Malaysia’s small and medium enterprises (SMEs) and generated significant sales figures amounting to RM6.3 billion, reflecting valuable recognition of Malaysian products and services in China.

Malaysia's participation in CAEXPO this year aims to further strengthen and sustain our trade and exports with China that has been Malaysia’s largest trading partner for the past 15 consecutive years. MATRADE's continuous presence in CAEXPO will also align with the celebration of the 50th anniversary of diplomatic relations between Malaysia and China this year. This event is one of the approved programmes under the economic pillar for the anniversary celebration, spearheaded by MITI. Adding to the significance, Malaysia will be the country of honour, entailing special highlights and a significantly larger pavilion. This expanded space will enable for a wider range of Malaysian companies to showcase their capabilities.

Malaysian companies participating in CAEXPO 2024 will gain increased brand visibility as well as expanded networks through valuable connections established with the potential customers and trade visitors visiting the Malaysia Pavilion. MATRADE’s support to participating companies will include product selection sessions with potential buyers, sharing of market intelligence and insights on consumer preferences, trends and regulations, live streaming sessions by Key Opinion Leaders (KOL), durian and coffee shopping festival as well as media coverage and publicity.

About CAEXPO

China ASEAN Expo (CAEXPO) is one of the biggest international trade exhibitions in China which is credited as an effective platform to promote the China ASEAN FTA that focuses on trade, investment and tourism. CAEXPO is organised by the People’s Government of Guangxi Zhuang Autonomous Region, sponsored by the Ministry of Commerce, P.R. China and is being held since 2004. The 21st edition of CAEXPO will be held in September 2024.