MATRADE Reinforces Strategic Leadership to Boost Global Competitiveness of Malaysian Mid-Tier Companies
KUALA LUMPUR, 14 NOVEMBER 2024 (THURSDAY) - The Malaysia External Trade Development Corporation (MATRADE) proudly marked the 10th anniversary of the Mid-Tier Companies Development Programme (MTCDP) through their signature platform, the MTCs CEO Summit 2024. Themed "Forging Ahead: Thriving in the Face of Trade Resistance”, the summit brought together over 200 CEOs alumni of MTCDP along with relevant stakeholders aiming to empower Malaysian MTCs with outlined strategic priorities and celebrate remarkable achievement of their presence in global markets.
The Summit programme include a Fireside Chat with CEOs, a sharing session featuring MTCs and Experts on the topic of “Resilient Leadership: Leveraging Innovation and Digitalisation”. The panellists comprised representatives from Time dotcom Berhad, Ms Read, MATRADE and Deloitte Consulting, sharing their thoughts, ideas and experience on charting new game plans for exports, development of supply chains and initiatives for sustainable growth. Prominent industry experts were also invited to share about the key factors to successful leadership and digitalisation through leadership.
The highlight of the Summit was the unveiling of the MTCDP Impact Tracking Report for 2023. Announcing the results, Dato’ Seri Reezal Merican Naina Merican, Chairman of MATRADE said that “The dynamic and resilient Malaysian MTCs have achieved remarkable success – reporting a total annual revenue of RM32.92 billion of which more than half of it or a significant RM19.15 billion was generated through export activities. With successful ventures in 77 international markets, the MTCs have made remarkable inroads into niche destinations like Albania, Togo, Botswana, Moldova, Jamaica, and Venezuela”.
Dato’ Seri Reezal further stated that “Our MTCs have also contributed to empowering over 10,000 Micro, Small, and Medium Enterprises (MSMEs), within Malaysia’s domestic supply chain, marking an 11% increase compared to last year. This growth reflects our commitment to supporting local businesses and fostering economic prosperity in line with the MADANI principles”.
In terms of job creation, MTCs have generated 5,339 new employment opportunities, with 43% of these positions specifically designated for high-skilled professionals. This effort helps build a highly skilled workforce that is equipped to meet the demands of a rapidly evolving global market.
Chief Executive Officer of MATRADE, Datuk Mohd Mustafa Abdul Aziz reiterated the importance of MTCs to strengthen their global competitiveness. “This can be done with the adoption of sustainability practices and digitalisation of their operations which are the critical factors in international trade. MATRADE will continue to drive the performance of MTCs and strengthen Malaysia’s position as the preferred sourcing destination.”
Additionally, Malaysian MTCs are now seen to prioritise branding initiatives to position themselves effectively on the international stage. “It is undeniable that branding is a crucial differentiator in today’s competitive global market. Building a strong and distinctive brand identity will resonate with international consumers and reinforce loyalty.” added Datuk Mustafa.
The MTCDP was introduced in 2014 as one of the Government’s high impact initiatives in the Malaysia Development Plan, aimed to accelerate the export growth of MTCs to become regional and global champions. Aligned with the MADANI Economy and the New Industrial Master Plan (NIMP) 2030, MATRADE strives to create more export champions from the programme, advocating the ongoing efforts by the Government in regenerating Malaysian economy, driving the growth of new sectors while striking the balance to ensure socio-economic inclusiveness and sustainability.
The MTCDP supports export-oriented MTCs with annual revenues between RM50 million to RM500 million for manufacturing companies and RM20 million to RM500 million for service providers. Interested companies are encouraged to contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.
