Malaysia External Trade Development Corporation

TUESDAY, AUGUST 26, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be organising a Specialised Marketing Mission (SMM) on Processed Food to Lima, Peru in conjunction with ExpoAlimentaria 2014, one of South America’s largest trade fair on food and beverages which will be held from 27 to 29 August 2014.

According to Ms. Ezzwanee Ahmad,  Malaysian Trade Commissioner in Chile, “Food and beverage products from Asia are gaining acceptance in the market as consumers are opening their palates to new flavours. Importers are seeking new products from other countries to be introduced to the market in tandem with this consumer trend. Therefore, it is a good opportunity for Malaysian food and beverages companies to tap into the market.”

Malaysian companies joining the SMM include manufacturers of snacks and confectionery, health supplements, food ingredients as well as equipment and logistic providers for the food industry. MATRADE has scheduled 92 business meetings between the Malaysian companies and buyers from Peru.

Since 2010, Peru has showed signs of economic recovery. All import sectors recorded growth of more than 30%.  Consumer goods had the highest recovery at 40% followed by raw materials and intermediate products at 38%.  Malaysia’s trade with Peru in 2013 was RM607.4 with exports valued at RM370.3 million and imports at RM237.1. Major exports were electrical and electric products, rubber products, palm oil, wood products, textiles, clothing & footwear and processed food.