Malaysia Fashion Week to Debut In Paris at World Fashion Event
MONDAY, SEPTEMBER 29, KUALA LUMPUR: The inaugural Malaysia Fashion Week (MFW), a collaborative effort between Malaysia External Trade Development Corporation (MATRADE) and STYLO International, a fashion event organiser will debut Malaysia in Paris, France at the World Fashion Week (WFW) from 30 September 2014 – 4 October 2014. The event will witness the Global Media Launch of the upcoming inaugural MFW, which will be held in Kuala Lumpur from 17 – 22 October 2014,
Aside from celebrating Paris as a fashion capital, WFW is a new global fashion platform that offers the opportunity to general consumers, press, media professionals and international buyers to connect with talents and create new bridges of commerce and understanding among the diverse multicultural global fashion world. MATRADE will be showcasing products from 10 Malaysian designers for clothes, footwear and interiors during the event. The showcase will feature Dato' Radzuan Radziwill, Khoon Hooi, Melinda Looi, Bon Zainal, Fairuz Ramdan, Joe Chia, Hazree Wahid, Nelissa Hilman, Lewre and Pink Jambu.
International advocates of fashion whose work have impacted the industry on a global scale are to be honoured at WFW. However, the biggest honour of all will be bestowed upon Malaysia’s biggest fashion export, Datuk Professor (Dr) Jimmy Choo. Datuk Choo will be honoured with the World Fashion Organisation’s Lifetime Achievement Award for his lifetime contribution to the growth of fashion on a global level.
Marking its debut as a national and international event, the Malaysia Fashion Week (MFW) 2014 will bring together Malaysian and international fashion distributors to Kuala Lumpur from 17-22 October 2014 with a trade exhibition called FACIT (Fashion, Art, Cosmetics, Interiors and Textile). FACIT is the lifestyle component of International Trade Malaysia (INTRADE) 2014, organised by MATRADE and is a successful international trade exhibition that has been running for the past 7 years.
With support from the Ministry of International Trade and Industry (MITI), MFW will mark the first dedicated trade fashion event organised by a government agency in partnership with the private sector and its multinational collaborators at an international level.
INTRADE 2014 is expecting over 400 exhibitors from over 30 countries and 300 trade buyers from 20-22 October 2014 and will be hosted at Menara MATRADE, Kuala Lumpur. The event will be opened to the public from 2:00pm to 10:00 pm on the final day (22 Oct 2014).
