THURSDAY, OCTOBER 30, 2014, KUALA LUMPUR : Malaysia External Trade Development Corporation (MATRADE) will be coordinating the participation of 35 Malaysian companies under the Malaysia Pavilion at 116th China Import and Export Fair (Canton Fair), Phase 3 (Autumn Session) 2014 from October 31 – November 4, 2014 in Guangzhou, People's Republic of China.

According to Mr. Ong Yew Chee, Director of Business Services and Building Materials Section, MATRADE’s participation in Canton Fair will further promote Malaysia’s exports to China market and the world, taking advantage of the strong presence of foreign buyers in Canton Fair and leveraging on this strategic platform to promote the image of Malaysia as a reliable source of imports for high quality products and services.

Products that will be showcased by Malaysian companies include healthcare products, household items and processed food products. MATRADE is also arranging more than 200 individual business meetings between Malaysian exhibitors and potential Chinese importers during the event.

Guangdong is an important Province in Malaysia-China bilateral trade and it accounts for about 25% of Malaysia’s trade with China. In 2013, Malaysia was Guangdong’s 6th largest trading partner, 5th largest export destination and 5th largest source of imports. Thus, participation in the Canton Fair will further strengthen the trade and investment cooperation between the two nations. It is also one of the efforts taken by MATRADE to strive towards achieving the Malaysia-China USD160 billion trade target by 2017.” He added.

Organised by the China Foreign Trade Centre (CFTC) and hosted by the Ministry of Commerce, P.R. China and People’s Government of Guangdong Province, the Canton Fair is the biggest exhibition in China offering a wide range of products. It is held biannually in Guangzhou, P.R. China for every spring (April-May) and autumn (October-November), with a long history of 57 years since 1957. Over the years, this fair has attracted many international buyers from all over the world and has become one of the largest product-sourcing events in the world.

In 2013, Malaysia’s trade with Guangdong Province was valued at USD39.34 billion, an increase of 33.05% as compared to 2012. Malaysia’s exports to Guangdong Province recorded a growth of 25.86% to USD18.61 billion in 2013 while import from Guangdong was valued at USD20.73 billion. For the first eight months of 2014, Malaysia’s trade with Guangdong Province was valued at USD23.21 billion with Malaysia’s exports valued at USD10.96 billion, while imports valued at USD12.25 billion.