SIAL CHINA 2015: Meeting Point For Malaysian Companies and China’s Buyers to Clinch Deals
WEDNESDAY, MAY 6, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is leading the participation of 23 Malaysian exhibitors to SIAL China today until May 8, 2015 at Shanghai New International Expo Centre. This year marks MATRADE‟s 9th participation in SIAL China, which theme is „Connecting Asian Markets with Energy’.
Malaysian companies participating in the exhibition include manufacturers of beverages, functional and frozen food, bakery product, food ingredients, confectionery and ready-to-eat products such as Jacker, Dailyfresh and Pacific West.
According to Mansor Shah Wahid, Trade Commissioner in MATRADE Shanghai, “SIAL China gathers players from retail, catering, food services and manufacturers from many countries. There are 2,734 exhibitors and more than 55,000 visitors from all over the world expected to attend the exhibition. The event offers a good platform to highlight the strengths and capabilities of the Malaysian food and beverage industry and expose the local players to the trends and requirements of exporting to China.”
In 2014, Malaysia exported RM1.15 billion worth of processed food to China - an increase of 3.3 per cent compared to 2013. Major exports of processed food products include edible products and preparations, cocoa and cocoa preparations as well as prepared cereals and flour. China‟s growing middle class consumers and increasing preference for imported food products generate steady demand for Malaysia‟s processed food. Held annually, SIAL China is considered the leading and fastest growing food show in Asia and has become a global brand for food players as well as distributors to converge and discuss trade opportunities.
