Malaysia External Trade Development Corporation

CANTON FAIR GRANTS MALAYSIAN COMPANIES ACCESS TO WORLD MARKETS

TUESDAY, OCTOBER 27, 2015, KUALA LUMPUR : China Import and Export Fair also known as the Canton fair will see the participation of 36 Malaysian companies at its 118th installment, Phase 3 (Autumn Session). The event is set to take place from 31st October to 4th November 2015 at Pazhou Complex in Guangzhou, China.

To be led by the Malaysia External Trade Development Corporation (MATRADE), this would be Malaysia’s 9th participation at the biannual event, which is held every Spring and Autumn. In the last Spring Session, the fair had attracted nearly 185,000 buyers from 216 countries such as Hong Kong, India, the United States, Taiwan China, South Korea, Thailand, Australia, Russia and Indonesia.

Introduced in 1957, MATRADE has identified Canton Fair as a strategic platform for Malaysian companies, especially the Small and Medium Enterprises (SMEs) to promote and brand Malaysian products to the Chinese and international buyers.

“In this challenging environment, Malaysian exporters should make full use of their involvement at Canton fair to aggressively expand their market reach globally,” said Mr Ong Yew Chee, Director of Business Services & Building Materials Section at MATRADE. He added that apart from the global buyers, the fair is also attracting importers from all over the provinces in China. This allows Malaysian exporters the opportunity to reach out to China’s market of 1.35 billion people.

The participating Malaysian companies will be showcasing products ranging from food & beverages items, healthcare & wellness products to household items. To optimise Malaysian companies’ presence at the Canton Fair, MATRADE has taken the initiative to arrange more than 80 one-on-one business meetings to match Malaysian participants with the Chinese importers. MATRADE is also collaborating with the fair’s organiser to invite international buyers from various countries to frequent the Malaysia Pavilion located at the hall.

Malaysia’s trade for the first eight months of 2015 had increased by 8.4% to USD25 billion (RM82 billion) with exports increasing by 3.6% to USD11 billion (RM36 billion), compared with the same period of last year. The increase signals good prospects for Malaysian exporters to further push their export to this region.

For details on exporting to China, Malaysian companies are encouraged to contact MATRADE’s trade office located in Guangzhou, Beijing, Shanghai, Chengdu and Hong Kong. Contact info of these offices are obtainable at www.matrade.gov.my.