5th Malaysia – China B2B Business Matching Session in conjunction with 20th China – ASEAN Expo (CAEXPO)
WEDNESDAY, 6 SEPTEMBER 2023, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) organised the launch of the 5th Malaysia-China B2B Business Matching Session today, in collaboration with China-ASEAN Expo (CAEXPO) Secretariat and China Construction Bank (CCB) supported by Embassy of The People’s Republic of China in Malaysia. The matchmaking event is part of MATRADE’s ongoing efforts in promoting Malaysia’s participation in the upcoming 20th China-ASEAN Expo (CAEXPO) 2023, which is scheduled from 16 to 19 September 2023 in Nanning, China.
Over 230 pre-arranged business meetings have already been arranged and ready to take place between Malaysian exporters and Chinese buyers. This year, the business meetings will be organised in a hybrid format with virtual sessions held prior to the physical meetings, for preliminary introduction, while then followed up by physical meetings throughout CAEXPO 2023.
Leveraging on CCB’s clientele in China, more than 100 Chinese buyers were invited for the business meetings with 107 Malaysian companies participating in CAEXPO this year. The virtual business meeting session will be held for 3 days from 6 to 9 September 2023 on CCB’s digital matching platform known as CCB Matchplus.
YB Liew Chin Tong, Deputy Minister of Investment, Trade and Industry, Malaysia, in his keynote address today highlighted “Malaysia’s participation in this year’s edition of CAEXPO marks a meaningful milestone as the year 2023 is the 20th anniversary of the establishment of China-ASEAN strategic partnership and the 20th anniversary of the establishment of CAEXPO. Building on the strategic collaboration for the past 20 years, we will continue to strengthen our business relationships and cooperation with partners in China as well as from other ASEAN countries, which augurs well with this year’s CAEXPO theme.”
The launch was also graced by H.E. Ouyang Yujing, Ambassador Extraordinary and Plenipotentiary of The People's Republic of China, and attended by senior officials, H.E. Ahmad Phadil Ismail, Malaysia Consul General in Nanning, Mr Amran Yem, Senior Director of Export Promotion & Market Access Division of MATRADE, Mr. Naim Abdul Rahman, Director of China & North East Asia, ASEAN & Oceania, MATRADE, Mr Wang Jieqi, CEO of CCB Malaysia, Ms. Hu Bofei, Deputy General Manager of International Business Department, CCB Beijing, and Mr. Liang Yiguang, Vice Secretary General of China-ASEAN Expo Secretariat.
YBhg. Datuk Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE said that the participation in CAEXPO 2023 is well positioned to enhance further the presence of Malaysian brands in China. MATRADE has consistently coordinated the participation of Malaysian companies for the past 20 years, since the inception of CAEXPO in 2004. Since then, Malaysia’s participation in CAEXPO has successfully assisted more than 2,000 companies with accumulated business dealings amounting over USD 1 billion. “Our continued participation in CAEXPO is very important and it does contribute to the vibrant momentum of our trade with China”, emphasised Datuk Mohd Mustafa.
Malaysia’s participation in 20th CAEXPO comprises government agencies, enterprises and companies across sectors. The participation is supported by nine (9) government agencies specialising in trade & investment promotion, agriculture & food security, research & development, palm oil, tourism and higher education.
The sectors represented by Malaysian companies in CAEXPO have also diversified, from primarily in F&B, to many others including wellness, pharmaceuticals, personal care, Halal and most importantly green & sustainability. The diverse sectoral participation reflects the changes and demands arising from the huge Chinese population, consumer segments, strong spending power and lifestyle changes.
For this 20th edition, Malaysian companies will be showcasing a more diverse range of high value products and services, including healthcare & wellness, pharmaceuticals, cosmetics & toiletries, palm oil biomass, functional food & beverages as well as services sectors including accounting, interior design and education.
Last year, Malaysia’s participation in CAEXPO recorded 29 Malaysian companies that had successfully generated RM747.99 million in potential export sales. Malaysia Pavilion coordinated by MATRADE received five (5) main awards namely Country of Honour Award, Best Trade and Economic Outcomes, Best Exhibitors’ Organiser, Best National Pavilion and Best Promotion on Investment Cooperation.
