Corporate Info
Divisions in MATRADE
MATRADE’s primary functions, namely promotion of Malaysian exports and development of products and services are the central basis of its structure, which enables MATRADE to provide a customer centric service.
MATRADE's Business Strategic Plan (BSP)
MATRADE's Business Strategic Plan (BSP) provides the strategic plan to govern the organisational direction of MATRADE towards transforming the organisation into a credible, client centric and value creating Trade Promotional Organisation (TPO).
The BSP will be used as a tool to position MATRADE as an effective trade promotion agency and to provide an important platform for MATRADE to improve its core business areas and operational processes including identifying appropriate measures to remedy any weaknesses.
Under the BSP, MATRADE will adopt and implement 6 Strategic Pillars (SP) containing 20 Strategic Initiatives (SI). These strategic initiatives cut across various areas of the organization, ranging from exporters development and export promotion, information and communication technology, human capital development and processes improvements.
Overall Structure of Business Strategic Plan
ICT Strategic Plan (ISP)
MATRADE ICT Strategic Plan charts the strategic direction for the implementation of ICT in MATRADE. The formulation of the ICT strategic direction which inlcludes the ICT vision, mission and strategic thrusts is alligned with MATRADE's business strategies and Public Sector ICT Strategy.
MATRADE MS ISO 9001:2015 Certification
ISO Certification for Malaysia External Trade Development Corporation (MATRADE)
MATRADE has been successfully awarded the MS ISO 9001:2015 certification which effective from 17 August 2022 until 6 October 2025.
The efforts to acquire this certificate are intended to improve MATRADE’s delivery system where it assisted MATRADE in identifying the deficiencies in its operations as well as providing corrective measures in managing issues. Quality Management System (QMS) also ensures that MATRADE best practices are documented for future reference and perusal.
Implementation scope of MATRADE QMS covers export promotion programs that consist of four (4) major activities of MATRADE including:
International Trade Fair (TF)
Export Acceleration Mission (EAM)
Malaysia Export Exhibition Centre (MEEC)
Exporters Training Program
In addition, the implementation of MATRADE QMS also supported by several supporting activities including:
Conducting Management Review Meetings
Planning Of Annual Programmes For TF And EAM
Annual Planning Exporters Training Program
Preparation Of Proposed Budget Management And Annual Development
Document Control
Supply Procurement Management/ Services/ Jobs
Public Complaints Management/ Clients
Product Control & Services That Do Not Meet Clients Need
Corrective Action
Risk Management
Record control
Internal Quality Audit
Competency Management And Training
Facility Management
IT Management That Related To Export-Promotion Activities
IT System Complaints Management
Change Management.
MATRADE Quality Policy & Certificate
Our Core Services
Exporters Development
- The international market is highly sophisticated and competitive arena. In order to thrive in this market, exporters need to meet international standards in terms of technology, product design, packaging, health and safety standards.
- MATRADE has initiated several programmes to assist Malaysian companies to equip themselves with knowledge and skills to meet the challenges in the global area. These include training programmes and advisory client services.
Export Promotion
- MATRADE assist Malaysian companies to establish their presence overseas and raise their profiles in foreign markets through different promotional drives including participation in trade missions, export acceleration missions and international trade fairs
- MATRADE also organises business matching programmes for Malaysian companies and foreign importers. Being the national agency for trade promotion, MATRADE is often the first reference point for enquiries and visits by foreign importers. The agency's role is to match them with compatible local partners who can offer the products and services they seek
Trade & Market Information
- MATRADE also disseminates timely and relevant information as well as market intelligence to give Malaysian companies the competitive edge in international trade.
- MATRADE's collection of resources provides Malaysian companies with up-to-date information to improve export opportunities. We offer the following facilities and services:
- Business Information Centre
- MATRADE Portal
- MyExport
- Publications
- Trade Statistics
- Market Information
- Trade Leads
- International Tender Notices
Trade Advisory & Support
- As entrepreneurs and exporters constantly need the most up-to-date advice, the Exporters Advisory Unit in MATRADE fulfils this demand by providing general, market and product advisory services that are available at the respective countries and product desk units
