Press Releases 2014
Promoting Malaysian Maritime Companies’ Capabilities In Myanmar and Thailand

MONDAY, December 15, Kuala Lumpur: The Malaysia External Trade Development Corporation (MATRADE) is leading a delegation of 10 Malaysian companies until 19 December 2014 on a Specialised Marketing Mission (SMM) in Maritime Industry to Yangon, Myanmar and Bangkok, Thailand.
The mission, which commenced on 14 December 2014, will further explore potential opportunities for Malaysian companies in Myanmar and Thailand, specifically in the Shipbuilding and Ship Repair (SBSR) segment. The participating companies are offering various range of maritime products and services which include supply of vessels, boats and floating structures, parts, components and equipment, ship repair services and other services ranging from consultation on ship financing, contracts and marine insurance, ship maintenance and ship design.
The 10 participating companies are Cahaya Pasifik Sdn Bhd, Computer Applied Systems & Engineering (CASE) Sdn Bhd, Emel Fouf Enterprise, Gimhwak Enterprise Sdn Bhd, Gimhwak Shipyard Sdn Bhd, Hitech Powerhouse (Asia) Sdn Bhd, Hung Seng Shipbuilding (M) Sdn Bhd, JBC Solutions Sdn Bhd, Kemudi Santun Sdn Bhd and Tekno Logam Sdn Bhd.
The programme arranged by MATRADE for the Malaysian companies during the SMM will include business meetings with major players in Myanmar’s and Thailand’s maritime and shipping industries as well as networking sessions with the relevant Ministries, Authorities and Industry Associations.
Continuing the momentum into 2015, MATRADE will be organising more trade promotional activities to promote the Malaysian maritime industry in the export market. MATRADE as the national trade promotion agency will continue to identify market opportunities and facilitate Malaysian companies through promotion activities for expansion of the Maritime sector overseas. For more information, visit www.matrade.gov.my.
MATRADE Continues to Promote Malaysian Oil & Gas Companies to Myanmar

WEDNESDAY, DECEMBER 3, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) in collaboration with Malaysia Petroleum Resources Corporation (MPRC) is organising the participation of 14 Malaysian companies in a specialised mission for oil & gas sector to Nay Pyi Taw and Yangon, Myanmar. The mission starts today till 5 December 2014. The main focus of the mission is to facilitate Malaysian companies’ registration process with the Ministry of Energy (MOE), Myanmar Oil and Gas Enterprise (MOGE) and Energy Planning Department (EPD).
MATRADE Chief Executive Officer, Datuk Dr Wong Lai Sum said, this year’s mission is a continuation of oil & gas missions organised by MATRADE in 2011 and 2013, in which some companies including SMEs, have successfully acquired projects in the country.
Datuk Dr Wong Lai Sum added, “The mission programme includes meetings with Myanmar oil & gas authorities and key companies in Myanmar. It will also include sessions for each Malaysian participant to present their companies’ capabilities directly to the Myanmar oil & gas authorities in Nay Pyi Taw. The mission will end in Yangon where participants will be meeting PETRONAS Myanmar and contract owners such as Parami Energy Group of Companies, Daewoo E&P, Shwe Taung Group of Companies and Total E&P. MATRADE anticipates that the Malaysian companies will be able to build a strong foothold in Myanmar oil & gas market.â€
Myanmar is an important natural gas producer in Southeast Asia, though its upstream hydrocarbons sector is underdeveloped. The country has increased exploration activities, allowed for greater foreign companies’ investment and cooperation in the oil & gas sectors, and introduced market reform to support the energy industry. These measures have contributed in increasing oil & gas production in the recent years. In view of the country's rapid economic growth and industrialization, export market expansions have spurred domestic energy consumption.
Myanmar has a promising 555 billion cubic metres (bcm) of proven natural gas resources and 50 million barrels of proven oil reserves. Myanmar’s oil & gas reserves have not been sufficiently explored using modern seismic technology, making it an exciting prospective exploration target. This provides enormous potential for Malaysian oil & gas companies in the upstream (exploration and production), midstream (transportation, pipeline) and in the future downstream (refinery) services providers in the oil and gas industry.
According to one participant, Dr Ragunath Bharath from Innovative Fluid Process Sdn Bhd, “We are really excited to participate in this mission as it is different compared to the previous missions I have participated under MATRADE. This year, MATRADE has arranged for us to meet up with the senior officials from MOE, MOGE and EPD as well as PETRONAS Myanmar and project owners in Myanmar.â€
Dato’ Rosdin Mohd Yusup from Duta Klasik Sdn Bhd said, "Duta Klasik's participation in this mission is to follow through from our participation in MATRADE's oil & gas mission to Myanmar last year. We see that this year's mission could push through our efforts to penetrate Myanmar market and to expedite the registration process with the Myanmar oil & gas authorities".
Malaysia oil & gas delegates for this mission comprise of suppliers of spare parts and equipment, metal component such as valve and pipe fitting, mud-cooling system, SSV actuators, well-heads system, precision tools & component, and chemicals for oil & gas industry.
The participating companies for services sector in this mission offer Positive Pressure Welding Enclosure (PPWE) @ habitat services, hyrdrogen sulphide (H2S) services, basic and detail engineering services, process engineering and process safety services, construction and engineering services, non-destructive test for inspection of pipe lines installation, geophysical surveying, positioning & navigation, geotechnical engineering services, mud logging services, solution provider in reliability engineering & virtual prototyping (VP) of plants, waste handling & management. Complementing these are other services which include offshore facilities, fabrication steel, marine, regal terminal construction & petrochemical, training & consultancy, consultancy for HSE related matters, marine service operator, drilling services, operating and catering services of Offshore Support Vessels.
In 2013, Myanmar was Malaysia’s 40th largest global trading partner and the 6th largest trading partner among ASEAN member economies accounting for 0.2% of Malaysia’s total trade. In the same year, Malaysia’s total trade with Myanmar increased by 5.2% to RM2.9 billion, with exports amounting to RM2.2 billion.
MATRADE Expects Robust Outcome from Second Mission in Christchurch

WEDNESDAY, December 3, Kuala Lumpur: Malaysia External Trade Development Corporation (MATRADE) is currently organising a Follow-Up Mission On Building Materials to Christchurch, New Zealand. The mission started on December 1 and will end on December 5 2014. It is part of MATRADE’s effort to boost the exports of building materials. The mission also offers opportunities for Malaysian companies to showcase their capabilities as a premier supplier of high value building materials products and services to the Oceania market.
A total of 11 Malaysian companies offering a wide range of building materials products will be participating in this mission. Among the products to be featured include civil engineering works, steel fabrications, aluminum doors & windows, wooden flooring, wire mesh fencing products, LED Lighting, autoclaved aerated concrete, bed frames & sofas, wooden furniture, cabinets and racks, office furniture, and solutions to indoor air as well as cleaning services for residential or commercial projects.
This mission will allow participating companies reconnect with their existing customers as well as building a strategic network for them to attract new customers in the Oceania market.
Christchurch promises a lot of potentials for the Malaysian companies. The city is currently undergoing major repairs and refurbishment works following the unfortunate earthquake that shook the city in 2011. According to a leading industry and economic analyst, BIS Shrapnel, this rebuilding effort is expected to take full force by 2015. This will increase the city’s building value (for residential and non-residential) over the next five years. The refurbishment project is also poised to drive New Zealand’s property industry to a record high value of NZ$10 billion (RM7.9) per annum.
The Malaysian delegates will be visiting CERA (Canterbury Earthquake Recovery Authority) and a construction company called Arrow International Ltd. MATRADE will be assisting Malaysian companies to coordinate business meetings with potential importers from Christchurch, Wellington and Auckland during this mission. To date, a total of 66 customised business meetings have been arranged between the Malaysian companies and 22 New Zealand-based developers and construction companies.
Positioning Malaysian Machinery Industry in Indonesia via Manufacturing Indonesia 2014

MONDAY, DECEMBER 1, Kuala Lumpur: Malaysia External Trade Development Corporation (MATRADE) is spearheading the participation of nine Malaysian exhibitors in the South East Asia’s largest manufacturing exhibition, Manufacturing Indonesia 2014. This marks MATRADE’s debut in the event which will be held at The Jakarta International Expo, Kemayoran from 3 to 6 December 2014.
Malaysian companies participating in this trade event include manufacturers of tooling fabrication, precision tools, die-casting, fencing system, rubber parts and combustion heating products. The growth sector of the power generation, automotive, food processing industry, mining, aerospace and defence industry results in a convincing progression of Indonesia’s machine and cutting tools market.
The participating companies are Jati Combustion System Sdn Bhd, MTD Industries Sdn Bhd, Ply Tec Fencing System Sdn Bhd, Precisetech Sdn Bhd, Seginiaga Rubber Industries Sdn Bhd, Solid Point Precision Manufacturing Sdn Bhd, STX Precision Corporation Sdn Bhd, TCS Quality & Productivity Sdn Bhd and Wanjun Engineering Sdn Bhd.
Malaysian companies’ participation in Manufacturing Indonesia 2014 is timely given that Indonesia has been ranked as the second largest export destination for Malaysia’s machinery, appliances and parts after Singapore (between the period of January-September 2014).
It is learnt that the growth sector of the power generation, automotive, food processing industry, mining, aerospace and defence industry has resulted in a convincing growth for Indonesia’s machine and cutting tools market. In mining and power generation industry, usage of diamond tipped tools grow faster vis-a-vis cemented carbide tools. Steel & steel alloys are mostly used in fabrication of various components.
As for the aerospace & defence industry, the application of intricate components is expected to promote the use of high precision tools. Experts predict that the machine and cutting tools market in Asia Pacific is likely to grow at a CAGR (compound annual growth rate) of 9.1% (2012-2017), to reach revenues worth US$6.36 billion in 2017.
Other major exports to Indonesia are; food processing machines and parts, heating & cooling equipments and parts, machine tools and other machinery specialised for particular industries & parts, steam generating boilers, steam turbines and parts and not forgetting the agricultural machinery and parts. These top export items to Indonesia have shown positive growth for the first three quarters of 2014, indicating good potential for Malaysian companies to tap into this emerging market.
UAE Welcomes Malaysian Companies to Boost Oil & Gas Sector

WEDNESDAY, November 26, Kuala Lumpur: United Arab Emirates (UAE) is increasingly turning to her Asian partners in quest to boost her oil and gas production. The nation continues to allow more foreign partners into its marginal fields especially when Asian energy companies were regularly mentioned as their priorities. The recent Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) 2014 is a strong embodiment of this notion.
ADIPEC took place on November 10 till 13, 2014 at Abu Dhabi National Exhibition Centre (ADNEC) and received participation of 15 Malaysian oil and gas companies. These companies were Akhtiar Jaya Sdn Bhd, Budiman Inspection Sdn Bhd, Diamond Consolidators (M) Sdn Bhd, Eralab Sdn Bhd, Innopeak (M) Sdn Bhd, Malko Flanges & Fittings Sdn Bhd, Muhibbah Engineering (M) Bhd, Mudrock Sdn Bhd, Oilfield Technical Inspection Sdn Bhd, Petrohorizon Sdn Bhd, Proeight Engineering Sdn Bhd, Romstar Sdn Bhd, Solar Alert Sdn Bhd, Solidblend Fittings and Flanges Sdn Bhd and Vista Valley Sdn Bhd.
The event was organised at a strategic location given that Abu Dhabi accounts for 94 per cent of UAE’s oil production. As the largest oil and gas event in the Middle East, ADIPEC is perceived as a good platform for Malaysian players to promote their products and services as well as expertise to the Middle East, Africa and Asia’s sub-continent.
The outcomes from this four-day exhibition were positive as the companies had managed to generate sales worth RM1.49 billion. Among the products and services negotiated with International clients at the event included supply and rental of vessel, supply of professional for oil and gas training and manpower, manufacture and supply of Christmas tree (means assembly of valves) and wellhead, supply of supervisory control and data acquisition (SCADA) system, supply of drill pipe, flanges and fittings, security and safety services, non-destructive testing and maintenance, lab study especially for high volume temperature (HVT), waste heat recovery unit (WHRU) and intelligent pigging and its maintenance.
A representative from Solar Alert Sdn Bhd stated, “ADIPEC 2014 was an ideal platform for Malaysian oil and gas companies to expose themselves to the UAE market and to find suitable agent for their products. Even though the exhibition was big in scale, the coordination by MATRADE helped Malaysian companies to be located at a strategic location.â€
Another participant, Petrohorizon Sdn Bhd through its Managing Director, shared that they have received a lot of enquiries and interests from the Middle East buyers on their vessels and decommissioning works and they have also identified a few companies to be their potential agents.
ADIPEC 2014 attracted more than 1,800 exhibitors from UAE and 20 international country pavilions, with a total exhibition area spanning over 100,000 square metres. Among the major oil and gas companies at the event include Abu Dhabi National Oil Company (ADNOC), Abu Dhabi Marine Operating Company (ADMA-OPCO), Dubai Petroleum Company (DPC) and Dubai Natural Gas Company (DUGAS).
MATRADE as the national trade promotion agency will continue to promote Malaysia’s oil and gas sector to the world market and provide a platform for export-ready SME companies to tap on the sector’s prospects. Moving forward, MATRADE strongly supports ADIPEC and believes it is a good platform for Malaysian companies to venture into the Middle East market.
Oil reserves in UAE are estimated to be 97.8 billion barrels in 2014 - nearly 10 per cent of the world’s total reserves. This highlights the true potential of UAE’s oil and gas sector, waiting to be tapped by Malaysian businesses.
Malaysian Medical Products a Big Hit In Dusseldorf, Germany

TUESDAY, NOVEMBER 25, 2014, KUALA LUMPUR: Malaysian companies made an impact at the recent MEDICA 2014 exhibition in Dusseldorf, Germany (November 12 to 15) after a wide array of Malaysian-made medical products was well received at the event. Apart from securing important business contacts from various nations, the 11 participating Malaysian companies had productively generated sales worth RM159.66 million. The companies’ participation was an initiative realised by Malaysia External Trade Development Corporation (MATRADE). This was the third time MATRADE coordinated Malaysian companies’ participation in the exhibition.
Among the medical devices promoted by Malaysian companies were medical disposables (foley catheters, endotracheal tubes, infusion set, laparoscopic suction irrigation), hospital beds and furniture, surgical and examination gloves (latex, nitrile, powdered, powdered-free), prefilled humidifier, disinfectant and liquids for body & hand hygiene as well as circumcision clamp and bowel aid. Of all these items, medical disposables garnered the most interest from International buyers. This indicates a worldwide trend for medical disposables especially when there is a growing emphasis on contamination control and awareness on consumer liability.
One product that had captured a lot of attention at the event was an innovative bowel aid device – a product developed by a Penang-based company called Mecha-Medic Solution Sdn Bhd. The medical device is unique compared to other bowel aid alternatives such as diet change or surgery as the external mechanical tool is non-invasive and poses no reproductive risks.
Apart from highlighting Malaysian innovations, MEDICA 2014 offered a platform for Malaysian companies that have yet to penetrate International marketplace to access high-profit areas such as the European market. As for companies that have made their debut in Europe, the event strengthened their global presence in terms of sales and distribution to profitable markets such as the Middle East, Northern Africa, Turkey and Latin America as well as Balkans or Central Europe. Malaysian exporters producing rubber gloves and rubber-based disposable products are advised to leverage in these markets.
A company at the event, A1 Glove Sdn Bhd, through its Director, Ms. Lim Sook Chin, said it was their first time to be at MEDICA and they believed that they have made the right decision to participate in the event. “The exhibition offered a best meeting point for us to meet our potential worldwide clients,†she said cheerfully.
Another company, Ideal Healthcare Sdn Bhd (manufacturer of disposable and healthcare products), joined the exhibition for the second time. Its General Manager, Mr. Mohd Heerman said their business has grown "beyond expectation†after participating in MEDICA 2014.
Other companies at MEDICA 2014 were UWC Healthcare Mfg (M) Sdn Bhd and Leonix Sdn Bhd. The former offered prefilled humidifier while the latter brought with them orthopedic medical technology.
Throughout the four-day event, Malaysian exhibitors received a consistent flow of buyers and visitors from developing economies such as Eastern and Southern Europe, Middle East, South Asia, Africa and Latin America. A total of 105 business meetings took place between Malaysian companies and the foreign buyers.
MEDICA 2014 was an event focused at the medical devices industry and attracted more than 130,000 visitors who came to see the products and services offered by 4,600 exhibitors from 65 countries. The visitors at the exhibition comprised of buyers and healthcare professionals.
In an effort to promote high-value Malaysian medical products in the global market, MATRADE as a trade promotion agency will ensure the continuity of Malaysian companies’ participations in leading events such as MEDICA 2014. Following the event, a number of Malaysian companies will be joining the Arab Health 2015 exhibition to be held in Dubai, UAE. The event is set to promote exports of Malaysian health products and is slated to take place from January 26 to 29 next year.
City of London Pays Homage to Malaysian Art at ‘Diversity-Malaysia’ Art Exhibition

FRIDAY, NOVEMBER 21, 2014, KUALA LUMPUR: Artworks of 10 Malaysian artists will take centre stage at an exclusive showcase at La Gallerie, Pall Mall in London this 23 November till 5 December 2014. A venture made possible by Malaysia External Trade Development Corporation (MATRADE), the momentous exhibition is themed as ‘Diversity – Malaysia’ and will be curated by international curator, Tony Godfrey. This is the second time MATRADE organises an event in London to promote local fine art. The first edition of the event took place in October 2013.
At this most awaited event, visitors will feast upon artworks by artists Ahmad Zakii, Jalaini Hassan, Yee I Lann, Ahmad Shukri, Kow Leong Kiang, Chong Ai Lei, Juhari Said, Umibaizurah and Heng Mok Zung. These works feature an extensive range of painting style and technique that best represent Malaysia’s multi-cultural background. The artworks showcase beautiful expressions of Malaysians and their traditions as well as the vibrancy of Malaysia’s flora and fauna, among many other subjects. Diversity-Malaysia exhibition is a result of the Government’s continuous effort in promoting fine art and the creativity of local talents.
One of the artists, Ms. Chong Ai Lei said, “What would have been a far-fetched dream years ago is now possible with MATRADE’s bold approach in promoting Malaysian talents abroad. It is very timely for Malaysia to penetrate global art market and I hope events such as this could garner interests from International art collectors, galleries and art aficionados in Malaysian artworks.â€
Another artist, Mr. Abdul Ghani Ahmad mentioned that MATRADE’s approach in promoting local artworks and talents on foreign lands could serve as a platform for Malaysian art scene to be recognised internationally. “I always believe that art is very subjective and perceived differently in various parts of the world but a nation’s soul can always be found through art forms†he said.
MATRADE hopes the event will serve as a bridge linking local art scene with the International market especially in the United Kingdom. This, to an extent, strengthens bilateral relationship and engagement of cross-cultural art between Malaysia and the UK.
Made-In-M'sia Lifestyle Products & Services Receive Global Attention at INTRADE 2014

MONDAY, NOVEMBER 17, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation’s (MATRADE) annual event that unites local businesses and International buyers, INTRADE 2014, was successfully held on 20 to 22 October in the capital city of Malaysia, Kuala Lumpur. The 8th edition of the event was organised at MATRADE Exhibition Convention Centre.
Focusing on lifestyle products and services from Malaysia, INTRADE 2014 saw the participation of exhibitors from 335 local companies and 77 International firms. Among the exhibitors from overseas were from Japan, South Korea, Taiwan, Pakistan, Sri Lanka, Turkey, Spain, Belgium, Ecuador, Fiji, Algeria, Mauritius, South Africa and all the ASEAN countries. With the aim to foster business collaborations between local businesses and International companies, the event had successfully attracted over 8,700 people.
Exhibitors at INTRADE 2014 showcased a wide range of lifestyle products from Fashion, Apparel & Textiles; Accessories, Footwear & Jewellery; Cosmetics, Toiletries, Health & Wellness; Gifts, Souvenirs & Stationery and Home Products & Interiors.
In conjunction with INTRADE 2014, the inaugural Malaysia Fashion Week 2014 (MFW) was held bringing together Malaysian and international fashion distributors to an exclusive trade exhibition - FACIT (Fashion, Art, Cosmetics, Interiors and Textile).
Amongst the leading exhibitors involved in FACIT trade exhibition were local jeweller Habib Jewels, shoe designer Nelissa Hilman, cosmetics and personal care experts Grace Cosmetics, spa products manufacturer Tanamera, household products manufacturers Pensonic and Ogawa and sports accessories brand Hypergear. Leading fashion designers Melinda Looi, Bill Keith, Radzuan Radziwill, Bon Zainal, Carven Ong, Joe Chia and Asha Karim had also graced the event.
“It was great to have such a support from MATRADE and this was definitely the right avenue for young Malaysian designers to be introduced to the International buyers. This way, local designers can be guaranteed a continued success in their businesses and it goes beyond the local market,†said the promising young fashion designer Joe Chia.
Sharing his thoughts were Raj Aria, Managing Director of BON Fashion Legacy Sdn Bhd who said that MFW was an amazing effort as it was aimed at putting Malaysia on the global fashion map. It also gave both local and Asian designers a chance to showcase their creativity and talent to the International audience.
This ground breaking event showcased a series of glitzed and trendy fashion shows that featured the Spring/Summer 2015 collections from 65 talented local and International designers from 15 countries. Complementing the fashion shows were the glamourous and stylish gala nights attended by the who’s who in the fashion world.
The MFW was a historical occasion as it was the first trade fashion event organised by MATRADE in partnership with a private sector, STYLO International. Such collaboration between a government agency and private entity was the first of its kind for the country.
The success of INTRADE 2014 and MFW 2014 will serve as a catalyst for greater market access and business expansion for Malaysia’s soft exports in the global arena. Next year, INTRADE 2015 will be held in October and promises more exciting programmes to enhance the International presence of local lifestyle businesses.
Successful Outcomes for Maritime Companies in Saudi Arabia And UAE

THURSDAY, NOVEMBER 13, 2014, KUALA LUMPUR: A recent Specialised Marketing Mission (SMM) by Malaysia External Trade Development Corporation (MATRADE) to Dammam, Kingdom of Saudi Arabia and Dubai, United Arab Emirates (UAE) has generated RM1 billion in potential business for companies in the Maritime industry.
Sales worth RM700 million were generated in Dammam and RM300 million in Dubai. Business opportunities identified in the Maritime sector in the Middle East were in several fields including shipbuilding; ship repairing for a diverse range of ships such as chemical tankers, tug boats, taxi boats, yachts, harbour crafts, landing crafts, towing vessels, tug vessels, offshore support vessels and anchor handling tugs; ship design; ship charter and equipment supply as well as fabrication of oil and gas facility.
The promising sales were made possible through MATRADE’s effort in linking Malaysian companies with industry players in Saudi Arabia and UAE.
The SMM to Dammam and Dubai was participated by 15 Malaysian participants including Boustead Heavy Industries Corporation Berhad, Hitech Powerhouse (Asia) Sdn Bhd, Gimhwak Shipyard Sdn Bhd, E Sheng Engineering &Trading Sdn Bhd, Neptune Asia Marine Sdn Bhd, Hung Seng Shipbuilding Sdn Bhd and Northport (M) Sdn Bhd.
The programme in Dammam included a roundtable session at the Asharqia Chamber of Commerce & Industry (ACCI) followed by visits to shipyards including Al-Zamil Group Shipyard (the sole ship building company in Saudi Arabia), Al-Balagha Group Shipyard and King Abdulaziz Seaport Dammam.
The SMM to Dubai took place in conjunction with the Seatrade Middle East Maritime 2014 (SMEM) at the Dubai International Convention and Exhibition Centre. SMEM has established a strong position among Maritime players to develop business opportunities for a wide range of Maritime services and products. SMEM is a biennial event and is the largest of its kind in the region. It opens the doors for Malaysian Maritime players in connecting with the industry’s players from Bahrain, Central Asia, Egypt, Iran, Iraq, Jordan, Kuwait, Oman, Qatar as well as the Saudi Arabia and the UAE.
Maritime is recognised as a high-potential strategic industry and serves high-value sectors such as Oil and Gas, Logistics, Lifestyle (luxury vessels, hotel boats, just to name a few), Electrical and Electronics. Malaysian Maritime business operators are encouraged to leverage on the endless business opportunities in Maritime by participating in MATRADE’s promotional programmes. MATRADE will be organising the next Specialised Marketing Missions on Maritime Industry to Myanmar & Thailand (December 2014), Singapore in conjunction with Sea Asia (April 2015) and UAE & Oman in conjunction with Seatrade Offshore Marine & Workboat (October 2015). For Malaysian companies that are interested to join the events, please visit www.matrade.gov.my or contact us at +603 6207 7077.
Business Opportunities Await Malaysian Healthcare Companies in MEDICA 2014

TUESDAY, NOVEMBER 11, 2014, KUALA LUMPUR : As an initiative to promote local medical healthcare products and services globally, Malaysia External Trade Development Corporation (MATRADE) will be coordinating the participation of 11 Malaysian exporters in MEDICA 2014. The exhibition will be organised in Dusseldorf, Germany from 12 to 15 November 2014. This year will mark MATRADE’s third consecutive year in the event.
A representative from one of the Malaysian exhibitors, Ideal Healthcare Sdn Bhd, said, “We hope to expand our brand, IDEALCARE, and create new business opportunities in the European region as well as the Middle Eastern countries by taking part in MEDICA 2014. With our reasonable prices, a wide variety of products, innovations and reliability, we are optimistic in garnering new contacts and potential customers by participating in the event. We are also looking forward to meet our existing distributors and business partners to discuss the future of our business. IDEALCARE’s export has grown tremendously by volume and we anticipated by next year, our export will increase by 20% compared to just 8% in the previous year. Our objective is to achieve an export volume that exceeds 30%.â€
Another participant, LKL Advance Metaltech Sdn Bhd said the company is participating in the event with the objective of going global, generating business leads, creating brand awareness as well as seeking potential partnerships. The company believes that MATRADE provides a turning point for the company to expand its business overseas through the programmes and initiatives set in place by the trade promotion agency. “MATRADE helps us connect with the right people in the industry,†a representative from LKL Advance shared.
There are a myriad of products and services to be featured in MEDICA 2014 among which include laboratory equipment, diagnostics, physiotherapy / orthopaedic equipment, disposable items, high tech solutions for medical technology, electro medicine, medical technology, operating technology and equipment and medical technology.
MEDICA 2014 is set to make a huge impact given that Germany has the third largest medical devices market in the world, ranking behind the USA and Japan. In 2013, the medical devices market is valued at US$25.6 billion (RM85.26 billion). The market’s growth forecast is at 3.8% by year 2018 - an above average level for the region.
With MEDICA 2014 commencing in Germany, MATRADE hopes the export of local medical products and services to Europe could be improved. The event also allows Malaysian companies to study and evaluate the industry’s market potential.
MATRADE will continue to enhance its presence in the regional and world’s leading events with a view of promoting the local medical devices and pharmaceuticals industry. In the near future, MATRADE’s effort in promoting the healthcare products and services will see Malaysian companies’ participating in other events such as the Arab Health 2015 that is slated to take place from 26 to 29 January 2015 in Dubai, UAE.
Expanding Malaysia’s Exports to China via E-Commerce

THURSDAY, NOVEMBER 6 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is encouraging Malaysian exporters to enhance market access into China market through e-commerce platform. The China Internet Network Information Center (CNNIC) indicates China will have 380 million online shoppers by 2016 and Online Business module will served as an integral component of marketing and selling products in China.
Last year, Alibaba Group – which owns Tmall and Taobao, controls 80 percent of China’s e-commerce market and sold more goods than eBay and Amazon combined. Their online retail revenue reached over USD 200 billion (RM648.5 billion) in 2012. According to Trade Commissioner of MATRADE Shanghai, Mr. Mansor Shah Wahid, “Malaysian companies will have greater opportunities to tap into China market via e-commerce and should also leverage on MATRADE’s new initiative through eTrade programme with Alibaba to promote their productsâ€.
“In China, online shopping penetration rates are highest in clothes, accessories, shoes & hats, cases & bags categories, followed by household, cosmetics and personal care productsâ€, he added.
In 2013, China has 618 million internet users and 500 million of them are also mobile internet users. Surfing the internet with mobile phones are driving the growth of internet users in China and according to the Ministry of Industry and Information Technology, China has a total of 302 million online shoppers in 2013 and the number will continue to grow rapidly. Malaysian companies can contact MATRADE Shanghai to obtain further information on doing business in China.
Malaysian Companies Generate RM 123.19 Million at SIAL Paris 2014

MONDAY, NOVEMBER 3, 2014, KUALA LUMPUR : A total of 34 Malaysian companies which participated in The Salon International de l’Alimentation (SIAL Paris) 2014 had secured RM123.19 million of sales, an increase of 58 % as compared to last year’s participation. Among products that generated interests were palm oil, prepared food and confectionery products.
According to Trade Commissioner of Malaysia External Trade Development Corporation (MATRADE) in Frankfurt, Mr. S.Jai Shankar, MATRADE’s efforts in projecting the strength of Malaysian food & beverages (F&B) sector paid off when 3 Malaysian companies, Ace Canning Corp Sdn Bhd, Mafipro Sdn Bhd and Happy Alliance (M) Sdn Bhd were selected and featured in the SIAL Innovation, a testimony of Malaysian brands capabilities in the food trends and innovations spanning the world.
Overseas buyers during the event were impressed with Malaysian suppliers’ capabilities, particularly in their wide offerings ranging from biscuits, snacks, chips, chocolates, candies, premium nuts, exotic and generic sauces, noodles, palm oil, corn products, frozen food, cereals and seafood. Numerous enquiries were received from buyers covering various regions including Africa, Middle East, South America, North America, Europe and Asia seeking products for commercial purposes including supplying to restaurants, hypermarkets and gourmet chains, both ethnic as well as to mainstream outlets and also to individual retail shops.
This year marked MATRADE’s 11th participation in the event.The Malaysian pavilion strategically located at the main entrance of Hall 4 together with the cooking demonstration by a Malaysian well known MasterChef, Chef Adu Amran attracted visitors to the Malaysian Pavilion.
SIAL Paris is a biennial event and one of the world’s largest food and beverage exhibition, took place in Paris from 19 to 23rd October 2014. The fair is one of the world’s biggest gatherings of food industry professionals. More than 6,300 exhibitors from over 105 countries covering 19 exhibition sectors including Malaysia participated in the five-day fair. Attendance exceeded the 150,000 visitors mark set by the organiser for SIAL Paris 2014.
Malaysian Enterprises Flock to Guangzhou for the Biggest Biannual Trade Fair

THURSDAY, OCTOBER 30, 2014, KUALA LUMPUR : Malaysia External Trade Development Corporation (MATRADE) will be coordinating the participation of 35 Malaysian companies under the Malaysia Pavilion at 116th China Import and Export Fair (Canton Fair), Phase 3 (Autumn Session) 2014 from October 31 – November 4, 2014 in Guangzhou, People's Republic of China.
According to Mr. Ong Yew Chee, Director of Business Services and Building Materials Section, MATRADE’s participation in Canton Fair will further promote Malaysia’s exports to China market and the world, taking advantage of the strong presence of foreign buyers in Canton Fair and leveraging on this strategic platform to promote the image of Malaysia as a reliable source of imports for high quality products and services.
Products that will be showcased by Malaysian companies include healthcare products, household items and processed food products. MATRADE is also arranging more than 200 individual business meetings between Malaysian exhibitors and potential Chinese importers during the event.
Guangdong is an important Province in Malaysia-China bilateral trade and it accounts for about 25% of Malaysia’s trade with China. In 2013, Malaysia was Guangdong’s 6th largest trading partner, 5th largest export destination and 5th largest source of imports. Thus, participation in the Canton Fair will further strengthen the trade and investment cooperation between the two nations. It is also one of the efforts taken by MATRADE to strive towards achieving the Malaysia-China USD160 billion trade target by 2017.†He added.
Organised by the China Foreign Trade Centre (CFTC) and hosted by the Ministry of Commerce, P.R. China and People’s Government of Guangdong Province, the Canton Fair is the biggest exhibition in China offering a wide range of products. It is held biannually in Guangzhou, P.R. China for every spring (April-May) and autumn (October-November), with a long history of 57 years since 1957. Over the years, this fair has attracted many international buyers from all over the world and has become one of the largest product-sourcing events in the world.
In 2013, Malaysia’s trade with Guangdong Province was valued at USD39.34 billion, an increase of 33.05% as compared to 2012. Malaysia’s exports to Guangdong Province recorded a growth of 25.86% to USD18.61 billion in 2013 while import from Guangdong was valued at USD20.73 billion. For the first eight months of 2014, Malaysia’s trade with Guangdong Province was valued at USD23.21 billion with Malaysia’s exports valued at USD10.96 billion, while imports valued at USD12.25 billion.
MATRADE Leads a Marketing Mission On Creative Content to the United States

WEDNESDAY, OCTOBER 29, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be leading a specialised marketing mission on Creative Multimedia and Content (CMC) to Los Angeles, California from 30th October to 5th November 2014. MATRADE will focus on promoting local made animation, films, TV and post-production content and services to global market. This marketing mission will include series of exclusive sessions for Malaysian companies to make their sales pitch to promote their content and services, have individual business meetings, networking session and visit their North American counterparts.
As part of its effort to promote Malaysian creative and multimedia industry, the delegation will also take part in the World Animation and VFX Summit (WAVS) which will be held in Marina Del Ray, Los Angeles from 2nd - 5th November 2014.
The Malaysian delegation will be represented by 10 creative and multimedia content companies, offering animation and post-production content and related services. The Malaysian companies participating in this marketing mission are Animasia Productions, Azimation Werks, Big Fish Media, Creative Point Media, Giggle Garage, Ideate Media, Inspidea, Lemon Sky Animation, rGBa Studio and Silver Ant.
According to Madam Sharimahton Mat Saleh, MATRADE’s Director of Electrical & Electronic and ICT, “While animation is the main focus of this marketing mission, another sector that we want to market is our TV and film post-production works. As we know quite numbers of visual-effect works in Hollywood such as Life of Pi and X-Men: First Class were made in Malaysia and done by Malaysians. Apart from that we are also looking into the possibilities for outsourcing jobs by American production studios to outsource their projects to Malaysian creative content companies. We also want to promote Malaysia as the main destination for creative content in ASEAN regionâ€
“MATRADE will collaborate with Multimedia Development Corporation (MDeC) in this SMM and both parties are arranging business meetings for Malaysian companies with American production companies during this specialised marketing mission,†she added.
In 2012, creative and multimedia content in Malaysia have displayed a significance growth with 32% growth and local creative content have contributed almost RM500 million in exports to Malaysia’s GDP.
Promising Opportunities in Myanmar for Malaysian Companies
WEDNESDAY, OCTOBER 22, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) organised the participation of 70 Malaysian companies in a solo country exhibition, the Malaysia Services Exhibition (MSE) and Showcase Malaysia 2014, Yangon, Myanmar from 1 – 4 October 2014. A total of 35 companies promoting Malaysian services and another 35 companies showcasing products participated in the exhibition.
Total sales of RM991 million were reported by Malaysian exhibitors during the 4-day event. Amongst the services that generated interests were consultancy and support services for oil and gas industry, corporate training and education programmes, franchising as well as machinery and formwork systems. Products sourced include health and wellness, generators, lightings, heat exchanger, steam boiler, timber flooring, industrial waste bin, paint materials, water fittings, spa, food and beverages as well as household wares. A total of 1,000 business meetings were pre-arranged for the Malaysian participants with Myanmar companies over the 4 days while workshops for the Malaysian delegation were arranged to network and explore more strategic partnership among women entrepreneurs, in professional engineering services as well as education.
In addition, a cross-border programme that encompassed meetings with local government officials and relevant private sectors was held concurrently to explore investment opportunities for market access in this fast emerging market. The programme succeeded in identifying investment opportunities for joint-ventures in designing and construction of an exhibition and convention centre in Yangon city, a shopping complex in Yangon, hotels and resorts in various parts of Myanmar, tourism related projects, as well as construction and interior design works. Investment opportunities were also available for private hospital, project for housing, integrated public transportation hub and projects related to tourism.
Over the last five years, trade between Malaysia and Myanmar has increased from RM1.22 billion in 2009 to RM2.89 billion in 2013. For the first eight months of 2014, Malaysia’s trade with Myanmar was valued at RM2.18 billion, while exports recorded RM1.8 billion an increase of 48.3 per cent compared to the previous year.
Malaysian Companies Going Strong at SIAL PARIS 2014
MONDAY, OCTOBER 20, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is spearheading the participation of 34 Malaysian exhibitors at the Salon International de l‘alimentation Paris (SIAL Paris) 2014, which is held from 19 – 23 October 2014 at Paris Nord Villepinte, France. This year marks MATRADE’s 11th participation in SIAL Paris. Malaysian companies joining the trade event include manufacturers of sauces & pastes, spices & condiments, frozen products, ready-to-eat meals, confectionery, snacks, bakery products, beverages as well as palm oil. Major brands such as LINGHAM's, JULIES, HOME SOY/ SOYFRESH and MAMEE will be showcased during this five-day event.
According to Jai Shankar, Malaysian Trade Commissioner in Frankfurt, the Malaysian Pavilion is expected to draw buyers who are seeking F&B products that can serve a wide range of customers' tastes, including those related to Asian, European and fusion cuisines. In addition, more than 150 business meetings have been arranged for Malaysian companies with 35 potential importers during the five-day event.
Traditionally, Malaysia’s participation in SIAL trade fairs has been successful for buyers keen on sourcing from reliable exporters who can deliver in a cost-competitive manner. With the improvement in prevailing market conditions in the EU and surrounding regions, MATRADE expects the overall achievement of Malaysian exhibitors to be better in this year’s edition of SIAL. Apart from focusing on sales, MATRADE is also leveraging on the event to highlight the strength of the Malaysian F&B sector, especially in terms of developing and marketing innovating products.
In 2013, Malaysia exported RM740.4 million worth of processed food to the EU. For the period of January – August 2014, exports was valued at RM574.7 million. Major exports products include cocoa and cocoa preparations, edible products and preparations as well as margarine and shortening.
Held every two years, SIAL Paris is considered as the second largest international specialised trade fair of food and beverages in the world after ANUGA in Cologne, Germany. This year marks its 50th anniversary and is expected to attract over 6,300 exhibitors from 105 countries and over 150,000 visitors from not only the European Union but also from the rest of Europe, the Middle East, Africa and Asia.
Malaysian Pharmaceutical Companies Make Inroads into the European Market
FRIDAY, OCTOBER 17, 2014, KUALA LUMPUR: Malaysian pharmaceutical companies which participated in the recently concluded CPhI 2014 trade fair in Paris, France had successfully generated sales of RM67.8 million. The Malaysian delegation led by Malaysia External Trade Development Corporation (MATRADE) comprised of nine exporters including Ain Medicare Sdn Bhd, CCM Pharmaceuticals Sdn Bhd, Kotra Pharma (M) Sdn Bhd, Medical Devices Corporation Sdn Bhd, Natural Wellness Industries Sdn Bhd, Nasmir Hard Gelatin Capsules Sdn Bhd, Pharmaniaga Manufacturing Berhad , Y.S.P. Industries (M) Sdn Bhd, Xepa-Soul Pattinson (M) Sdn Bhd.
One of the participants, Mr Cheah Ming Loong, General Manager of Kotra Pharma (M) Sdn Bhd commented that CPhI 2014 was definitely worthwhile based on the sales made and leads registered by Malaysian exhibitors. Another participant, Mr Redziwan Saari, General Manager, Business Development of Ain Medicare Sdn Bhd said, “MATRADE’s continuous support for the local pharmaceutical industry would be key for the Malaysian exporters to make further inroads into global marketsâ€.
CPhI trade fair is the largest trade fair in the world for products related to pharmaceutical industry. The 3 days event saw Malaysian exhibitors showcasing pharmaceutical products including intravenous and irrigation solutions, ethical, over the counter (OTC), food and health supplement and peritoneal dialysis solutions.
According to Mr. S. Jai Shankar the Trade Commissioner of MATRADE Frankfurt, the CPhI trade fair is an an important platform for Malaysian companies to further strengthen their market presence in Europe as well as other parts of the world. “The participation also provided Malaysian companies with key insight on the latest trends both from a development as well as marketing perspective. This ensures Malaysian pharmaceutical exporters are able to compete with the best in terms of developing innovative products as well as identifying future market needs,†he added.
This year's edition of CPhI attracted 2,500 exhibitors from more than 140 countries and more than 35,000 trade and business professional visitors. MATRADE will be organising a similar national pavilion at CPhI 2015 to be held in Madrid from 13-15 October 2015.
The global pharmaceutical industry is a US$990 billion industry that continues to grow at a steady rate of 5% per year. Last year, Malaysia’s pharmaceutical exports grew by 2.73% to RM982.1 million. Significant increases were recorded to exports of Malaysian pharmaceutical products to markets such as Indonesia, Myanmar, China, United Kingdom and Saudi Arabia.
MATRADE Championing Malaysian ICT Industry in the UAE
FRIDAY, OCTOBER 10, 2014 KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be organising the Malaysia Pavilion at Gulf Information Technology Exhibition (GITEX) from 12 until 16 October 2014 in Dubai, United Arab Emirates as part of its effort to boost exports of the ICT industry. This is the 4th participation organised by MATRADE to showcase and highlight the capabilities of Malaysian companies as a premier source of ICT products and services to the Middle East, Africa and South Asia (MEASA) market.
A total of 11 Malaysian companies will be participating in the event, offering a wide range of ICT products and services. Among the products and services featured include mobile computing peripherals, IT accessories, mobile application development service, Fleet Management Solutions (FMS), Cold Chain Logistics Solution, investors facilitation services, telecommunications solutions, Automatic Fare Collection System and Point of Sale (POS) Rapid Restaurant Ordering System. Malaysia pavilion will be located at Sheikh Rashid hall, Dubai International Convention and Exhibition Centre (DICEC).
“We concluded sales of USD200,000 from GITEX 2013 and repeat our participation this year to meet up with existing customers and expecting to meet with more new customers. Our target of sales for this year is USD300,000†claimed Mr Teh Shyong Shern, representative of Bizcode Asia Sdn Bhd at GITEX 2013 and 2014.
Dr Kumarajah Kandiah, Chief Executive Officer of Ornet Sdn Bhd indicated that “We are looking forward to have strong networking opportunities with the people from different region to develop awareness of latest technology development through GITEX as well as to develop our own Malaysian brand for the Middle Eastâ€.
MATRADE Dubai is arranging business meetings for Malaysian exhibitors with potential international partners at the Malaysia Pavilion as well as advertising and promotional activities through various media engagement to promote of Malaysia’s presence at GITEX 2014.
GITEX 2014 is well known as the largest ICT event in the Middle East, Africa and South Asia (MEASA) with this year’s event expected to host more than 3,700 exhibiting companies from 61 countries and 100,000 visitors from 150 countries. It will be a great platform for Malaysia to tap on opportunities within the region that has high ICT demand. Malaysian companies reported RM71.6 million of sales during GITEX 2013 and this year MATRADE is targeting higher sales to be concluded during the 5 days event.
MATRADE eTrade Prog to Increase Adoption of E-Commerce Among SMEs to Accelerate Export
FRIDAY, OCTOBER 10, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is striving to be more aggressive in creating greater awareness of its eTrade programme among Small and Medium Enterprises (SMEs). The first workshop on eTrade - Enhancing Competitiveness Through e-Commerce Marketplace which was held yesterday at MATRADE provided a good platform for Malaysian SMEs to adopt e-commerce and accelerate their export through participation in the international leading e-marketplaces.
According to Mr. Zulkipli Perai, Senior Director of Exporters Development Division, “Currently only 28% of SMEs have adopted e-Commerce as part of their marketing strategies, and SMEs are encouraged to utilize the e-Commerce to achieve the target of RM60 billion of SMEs contribution to GDP via e-Commerce platform by 2020â€.
“For the first phase of eTrade programme which ends this year, we are targeting to recruit 2,625 SMEs and the eTrade will allows SMEs to be listed with e-commerce marketplaces at a preferred rate. Under the programme, qualified SMEs will be issued an e-voucher worth RM1,000 which can be redeemed to pay part of the subscription fees with approved e-commerce marketplacesâ€, he added.
MATRADE’s first e-marketplace partner, Alibaba.com, through its local agent Panpages Sdn Bhd, gave presentation on Alibaba’s Gold Membership programme which Malaysian SMEs can subscribe to using the e-Voucher issued under eTrade programme. Awareness and recruitment programmes will be organised in Ipoh, Penang, Kuantan, Terengganu, Johor Bahru, Kota Kinabalu, Kuching and Bintulu to reach out to the SMEs.
Further information on eTrade is available on MATRADE portal www.matrade.gov.my/en/etrade. Enquires can be forwarded by email to This email address is being protected from spambots. You need JavaScript enabled to view it.
Strengthening Malaysia's Exports of Pharmaceuticals to Europe
TUESDAY, OCTOBER 7, 2014, KUALA LUMPUR: To strengthen Malaysia's exports of pharmaceuticals to Europe, Malaysia External Trade Development Corporation (MATRADE) is coordinating the participation of Malaysian companies in CPhI Worldwide 2014 in Paris, France. This is the third participation by MATRADE in the largest trade fair for pharmaceuticals in the world.
According to Mr Mohamad Sabri Ab. Rahman, Director of Health and Environmental Products & Services Section MATRADE, the event is targeted to generate RM65 million of sales, an increase of nearly 10% compared to last year. CPhI Worldwide 2014 which will kick off today covers all main pharmaceutical product categories including Active Pharmaceutical Ingredients (APIs), Generic APIs, Custom Manufacturing, Intermediates, Fine Chemicals, Excipients/Formulation, Finished Dosage, Biopharmaceuticals, General Pharmaceuticals products and Natural Extracts.
A total of 9 Malaysian companies will be participating in the event. One of the Malaysian exhibitors, CCM Pharmaceuticals said they are targeting to meet potential customers/partners, strengthen business relationships as well as showcase their products and services while enhancing their brand on a global scale.
Another participant, Kotra Pharma (M) Sdn. Bhd aims to strengthen its international presence and to explore new opportunities. Mr Cheah Min Loong, the company's General Manager said, The most ideal outcome for us would be to secure a long-term partnership with business sector in the developed countries. Securing these partnerships will be our main focus for participating in this year's event.
Meanwhile for Natural Wellness Industries Sdn Bhd, their objective for participating is to create brand awareness of their products. By participating in this event, the company hopes to get new idea for improving their products line besides helping to understand the global market needs.
MATRADE will continue to promote healthcare products in the international market. The next forthcoming events by MATRADE will see Malaysian companies' participation in MEDICA 2014 in Dusseldorf, Germany from 12-15 November 2014 followed by Arab Health 2015 from 26-29 January 2015 in Dubai, UAE.
Business Opportunities for Malaysian Exporters in Brazilian Beauty Market
THURSDAY, OCTOBER 2, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is encouraging Malaysian exporters to look into the Brazilian beauty market for business opportunities as the Brazilian Cosmetic, Toiletry and Fragrance Association (ABIHPEC) recently has announced that by 2020, Brazil will become the second largest market in the world.
Brazil is now the world's third largest cosmetic and beauty care products market in the world after the USA and Japan, which also includes green cosmetics, with total demand growing more than 10 per cent since 2012. Among the high demand products include hair care, men’s and children’s products, cosmetics and skin care products.
According to Trade Commissioner of MATRADE Sao Paulo, Mr. Yusram Yusup, “There is also a growing demand for green cosmetic products as people become more aware of their surroundings and usage of chemicals in everyday products. Besides supplying finished cosmetics and toiletry products, other opportunities for Malaysian exporters to tap into this market are by distributing the green and eco-friendly raw materials to the local cosmetic and toiletries manufacturers.â€
“Malaysian companies should also consider appointing a representative or distributor in Brazil due to language barriers and different business culture. It is advisable for Malaysian exporters to conduct a market research before securing an agent, representative or distributor in the market,†he added.
In 2013, the total market size for cosmetics in Brazil was valued at RM45 billion with imported cosmetics & toiletries accounting for 8.1% of the domestic consumption, according the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics (ABIHPEC). Among the high demand products include perfumes, cosmetics, skin care and bath products. Malaysian companies can contact MATRADE Sao Paulo to obtain further information on doing business in Brazil.
MATRADE Launches E-Trade Programme with Alibaba to Drive Export Via E-Commerce
WEDNESDAY, OCTOBER 1, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) today announced the launch of its e-Trade programme with Alibaba which aims to accelerate export of Small and Medium Enterprises (SMEs) through participation in leading international e-marketplace. Application to the programme is now accessible through MATRADE’s portal www.matrade.gov.my.
The collaboration with Alibaba will provide opportunity for Malaysian SMEs to reach out to hundreds of millions of online buyers worldwide. Approved SMEs will be given an e-voucher worth RM1,000, which they can use to pay part of the Alibaba e-TRADE Global Gold Supplier Package’ subscription fee of RM2,000.
MATRADE as the lead implementing agency for this initiative said the e-Trade, which is a project under Digital Malaysia, will be implemented in stages. For the first phase, MATRADE targets to attract 2,625 SMEs to sign up for this programme in 2014. e-Trade is open to SMEs in various sectors; manufacturing, services and trading subject to certain eligibility criteria.
In order to be eligible for the e-Trade programme, SMEs must fulfill the SME definition; have at least 60% Malaysian equity; incorporated under Companies Act 1965; provides made in Malaysia products and services; registered as MATRADE members and minimum rating of 4 Star under SME Competitiveness Rating for Enhancement (SCORE), as well as export ready as qualified by MATRADE’s Readiness Assessment, or currently exporting.
Through this programme, MATRADE hopes that SMEs will enhance their market outreach and competitiveness through online business. To promote and disseminate information about the e-Trade programme, MATRADE will be organising several Awareness Programmes in Kuala Lumpur, Penang, Johor Bahru, Kuantan, Terengganu, Kuching and Kota Kinabalu.
For further information, please contact Exporters Training Unit at MATRADE at 03-62077436/ 7138 or email to This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it..
MATRADE’s Foreign Buyers Programme Achieved RM722 Million at 2nd MOGSEC
TUESDAY, 30 SEPTEMBER, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) organised an Incoming Buying Mission (IBM) in conjunction with Malaysia Oil & Gas Services Exhibition and Conference (MOGSEC) 2014 at Kuala Lumpur Convention Centre (KLCC) from 23 to 24 September 2014.
A total of RM722 million sales were recorded during the event encompassing the potential collaboration in bio-ethanol construction works and pilot plant, non-destructive testing (NDT), NDT rope access, process automation system, consultation and training services and oil and gas products such as filters, pipes, bolts and fasteners.
Dato’ Dzulkifli Mahmud the Deputy CEO of MATRADE said “We received positive feedbacks from the foreign buyers as well as Malaysian companies toward this IBM programme. The generated sale also reflects the confidence of the foreign buyers towards Malaysia’s expertise and capabilities in the oil and gas sector.
“The buyers are looking forward to have the similar programme in the future. They said that this is a good platform for them to explore Malaysia’s expertise for future collaborationâ€, added Dato’ Dzulkifli.
MATRADE had pre-arranged 119 business meetings between 12 foreign buyers from Japan, Myanmar, Norway, Pakistan, Indonesia, Kenya, Korea and Qatar with 74 of Malaysia’s oil and gas players.
Over the next ten-years, Malaysia will see larger growth in gas production than in crude oil, through EOR and new deepwater project. Malaysia has 4.0bn barrels (bbl) of proven oil reserves at the start of 2014 and 2.35trn cubic metres (tcm) of proven gas reserves.
Malaysia Fashion Week to Debut In Paris at World Fashion Event
MONDAY, SEPTEMBER 29, KUALA LUMPUR: The inaugural Malaysia Fashion Week (MFW), a collaborative effort between Malaysia External Trade Development Corporation (MATRADE) and STYLO International, a fashion event organiser will debut Malaysia in Paris, France at the World Fashion Week (WFW) from 30 September 2014 – 4 October 2014. The event will witness the Global Media Launch of the upcoming inaugural MFW, which will be held in Kuala Lumpur from 17 – 22 October 2014,
Aside from celebrating Paris as a fashion capital, WFW is a new global fashion platform that offers the opportunity to general consumers, press, media professionals and international buyers to connect with talents and create new bridges of commerce and understanding among the diverse multicultural global fashion world. MATRADE will be showcasing products from 10 Malaysian designers for clothes, footwear and interiors during the event. The showcase will feature Dato' Radzuan Radziwill, Khoon Hooi, Melinda Looi, Bon Zainal, Fairuz Ramdan, Joe Chia, Hazree Wahid, Nelissa Hilman, Lewre and Pink Jambu.
International advocates of fashion whose work have impacted the industry on a global scale are to be honoured at WFW. However, the biggest honour of all will be bestowed upon Malaysia’s biggest fashion export, Datuk Professor (Dr) Jimmy Choo. Datuk Choo will be honoured with the World Fashion Organisation’s Lifetime Achievement Award for his lifetime contribution to the growth of fashion on a global level.
Marking its debut as a national and international event, the Malaysia Fashion Week (MFW) 2014 will bring together Malaysian and international fashion distributors to Kuala Lumpur from 17-22 October 2014 with a trade exhibition called FACIT (Fashion, Art, Cosmetics, Interiors and Textile). FACIT is the lifestyle component of International Trade Malaysia (INTRADE) 2014, organised by MATRADE and is a successful international trade exhibition that has been running for the past 7 years.
With support from the Ministry of International Trade and Industry (MITI), MFW will mark the first dedicated trade fashion event organised by a government agency in partnership with the private sector and its multinational collaborators at an international level.
INTRADE 2014 is expecting over 400 exhibitors from over 30 countries and 300 trade buyers from 20-22 October 2014 and will be hosted at Menara MATRADE, Kuala Lumpur. The event will be opened to the public from 2:00pm to 10:00 pm on the final day (22 Oct 2014).
Malaysian Buyers Programme Generated Sales of RM102.96 Million at ICW 2014
MONDAY, SEPTEMBER 29, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) in collaboration with the Construction Industry Development Board (CIDB) Malaysia, successfully organised Pre-Arranged Business Meeting for an Incoming Buying Mission (IBM) programme on 17 September 2014, at Putra World Trade Centre (PWTC), Kuala Lumpur in conjunction with the International Construction Week 2014 (ICW 2014). Malaysian companies generated total sales of RM102.96 million from the meetings arranged.
MATRADE pre-arranged 97 business meetings for international buyers from Japan, United Kingdom, Saudi Arabia, Qatar, India and Hong Kong with 42 Malaysian construction companies. Services sourced during the event included consultancy and project management, planning for commercial and housing development and construction of road. Products that generated interest during the event were lightings and furnishings, various types of furniture, building materials, as well as sanitary ware and bathroom products.
Apart from the pre-arranged business meetings for the IBM, five seminar sessions on business opportunities available in the construction and its related industries were also organised from 17 to 19 September. Seminar topics were on Infrastructure and Investment Opportunities in the Republic of Guinea, The Emerging of Cote D’Ivoire (Ivory Coast), Investment Opportunities in the Construction & Related Industries in Indonesia, Investment Opportunities in South Africa, and The Construction & Infrastructure Opportunities in The Republic of the Union of Myanmar.
ICW was one of the biggest events for the construction industry in Malaysia. The event allowed industry players opportunities related to keep abreast of the latest developments in the construction and industries, expanded networking and strategic relations with captains of the industries as well as promoting innovative products, designs, and services. ICW 2014 was participated by over 300 participants from 24 countries.
Malaysian companies that are interested to explore opportunities for projects and investment available in the international market can contact MATRADE for more information.
Malaysian Companies Making Inroads into the South America’s Food Market
THURSDAY, 25 SEPTEMBER 2014: The Malaysia External Trade Development Corporation (MATRADE) embarked on a promotion drive in Latin America to generate demand for Malaysian food products. Malaysian companies participated in a Specialised Marketing Mission (SMM) to Peru held in conjunction with ExpoAlimentaria 2014, one of the largest food trade fairs in South America. The event showcased the first Malaysia Pavilion at the exhibition and among the products which were well received during the event included Nata de Coco jelly pudding and beverage as well as cereal bars and marshmallows.
One of the participants, Blossom View Sdn Bhd, said, this event has opened up opportunities for the company in promoting their bird’s nest products to enter the Latin American market, using Peru as the first base. As for Central Vista (M) Sdn Bhd, the mission provided exposure to the company on new markets opportunities and identified new customers for their corn snacks products.
According to MATRADE Trade Commissioner in Chile, Noor Ezzwanee Ahmad, “Malaysian products have potential demand in the Peruvian market due to the unavailability of some of the products which are new to the market. Based on our interactions with visitors and importers of food products, many of them are seeking new products from other countries to be introduced to the region and were asking for more products to be brought in. Among products with potential are confectioneries such as pudding, cakes, biscuits and wafers.â€
Looking at the response received from importers from Peru, Chile, Brazil, Mexico, Argentina, Ecuador and Colombia as well as other international buyers from USA, Canada and the Caribbean countries, ExpoAlimentaria serves as a good platform for Malaysian exporters of food and beverage to venture into Latin American market.
South America imported RM105.6 million of processed food from Malaysia in 2013. Cocoa and cocoa preparation was the largest imports with 32.4% share, followed by margarine and shortening (31.9%) and prepared/ preserved vegetable and fruits (19.5%). At present, most of the supermarkets and grocery chains in South America import 60% of their products. Sales through mass grocery retail outlets are increasing as a result of rising disposable incomes, increasing urbanisation and growing numbers of middle-class working women. The increased import of foreign-made products reflect South American consumers' readiness to experience imported brands. The grocery retail market in Peru is expected to reach RM64.52 billion by 2018.
Malaysia’s Health Products Making Inroads into Hong Kong Sar and China
THURSDAY, SEPTEMBER 18, 2014, KUALA LUMPUR: Malaysia’s health products received good response from the recently organised programme by MATRADE. The Specialised Marketing Mission (SMM) on Herbal and Nutraceutical Products in conjunction with the Vitafoods Asia, Hong Kong managed to secure sales amounting to RM7.64 million with 119 business meetings arranged between Malaysian companies and international buyers.
The mission identified opportunities for Malaysian companies to export high potential herbal and nutraceutical products to Hong Kong and China since Hong Kong is known as a gateway to mainland China.
According to MATRADE, “Herbal and supplement products and Functional Food contributed 23.3 per cent of the total sales, followed by health drinks products, 11.5 per cent and skin care & cosmetics products, 6.7 per centâ€.
“From the business meetings arranged, the Malaysian companies also had the opportunities to explore business cooperation with two of the biggest importers in Hong Kong; Fok Hing Co Ltd with 35 Indomarket outlets and Dairy Farm, that operates over 280 Welcome outlets and 350 Manning outletsâ€, MATRADE added.
Opportunities for Malaysian Building Materials Companies in Thailand
MONDAY, SEPTEMBER 15, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is spearheading the participation of Malaysian companies in a Specialised Marketing Mission (SMM) of Building Materials to Bangkok Thailand, from 17 – 19 September 2014. The program is organised in conjunction with the Building Materials Expo Asia 2014 and the Construction & Building Technology Week at Impact Exhibition & Convention Centre, Bangkok, Thailand. This SMM managed to group Malaysian companies involved in manufacturing of aluminium foil, stainless steel products, LED lightings, fencing system, waterproofing materials, Fibreglass Reinforce Plastics (FRP), Spa equipment and adhesive & sealants.
The Specialised Marketing Mission will give good exposures to these companies not only to give them better opportunities to meet directly with potential partners but also to provide them with the latest in trends and requirements to export to Thailand. The SMM is also aimed at promoting Malaysian green building and construction materials.
According to Mr. Niqman Rafaee Mohd Sahar, the Trade Commissioner of MATRADE in Bangkok, greater potential is available in Thailand for green building and construction materials from Malaysia especially with the recent development in Thailand that focuses on clean environment and the use of environmentally friendly materials for buildings. Owners of such building will be eligible for incentives offered by the Thailand Green Building Institute (TGBI) under the so called “TREES Rating Systemâ€.
In 2013, the total market for building materials valued at more than RM35 billion with overall construction and mining sector contributing 4.3% of the Gross Domestic Consumption (GDP). Among the high demand products includes iron and steel related, pipes, sidings, roofing, plastics based products, lighting fixtures, energy savings and green technology products, decorative, tiles and flooring, fixtures and fittings related and others.
Malaysia exported RM1.94 billion worth of building materials products to Thailand in 2013. For the period of January – June 2014, exports was valued at RM1.06 billion. Major exports products include tubes, pipes, iron and steel, wood, simply worked and nails, screws, nuts. In 2013, among ASEAN, Thailand is Malaysia’s 2nd largest trading partner and 2nd largest export destination.
Thailand is Malaysia’s 5th largest trading partner, with total bilateral trade valued at RM78.6 billion in 2013. For the first half of 2014, total trade increased by 5.6 per cent to RM39.9 billion compared to the same period last year.
Malaysian Companies Devour Opportunities in Fine Food Australia
WEDNESDAY, SEPTEMBER 10, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is spearheading the participation of 20 Malaysian exhibitors in Fine Food Australia, which will be held from 15 – 18 September 2014 at Melbourne Convention & Exhibition Centre. This year marks MATRADE’s 9th participation in Fine Food Australia. Malaysian companies joining the trade event include manufacturers of confectionery, health supplements, food ingredients, ready to eat meals, frozen food as well as packaging and machinery for the food industry.
Fine Food will give a good exposure to these companies about the trends and requirements to export to Australia besides providing good trade opportunities. According to Noor Hayati Abu Noh, Malaysian Trade Commissioner in Melbourne, rising awareness of Malaysian cuisine in Australia has created high demand for Malaysian food products such as ingredients, confectioneries and frozen food. This is further supported by the establishment of over two hundred Malaysian restaurants, located in major Australian cities including Sydney, Melbourne and Perth.
“MATRADE is also promoting Malaysian cuisine and food products such as sauces and pastes through the Malaysia Kitchen Programme in the Australian market.†she said. The products are available in supermarkets such as Coles and Woolworths as well as in independent Asian grocery stores.
In 2013, Malaysia exported RM0.92 billion worth of processed food to Australia. For the period of January – June 2014, exports was valued at RM0.61 billion. Major exports products include food preparations and ingredients, cocoa and cocoa preparations as well as processed seafood.
Australia is Malaysia’s 9th largest trading partner, with total bilateral trade valued at RM45.7 billion in 2013. For the first half of 2014, total trade increased by 31 per cent to RM27.4 billion compared to the same period last year. The implementation of Malaysia – Australia Free Trade Agreement (MAFTA) in 2013 has provided immense opportunities for Malaysian goods and services to enter into the dynamic Australian market.
Establishing Malaysia as a Sourcing Hub for Oil & Gas Industry
TUESDAY, SEPTEMBER 9, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) concluded a specialised mission for the oil & gas sector to Stavanger, Norway. 15 Malaysian oil & gas companies participated in the mission which was held in conjunction with Offshore Northern Seas (ONS) 2014. This year marked MATRADE’s second consecutive participation in the ONS, which also served as a follow-up from the oil & gas mission to Stavanger organised in 2012.
During the 4-day mission, a total of RM528.30 million worth of sales were generated for Waste Heat Recovery Unit (WHRU), accommodation barge, gaskets, metal expansion joints & special valves as well as Engineering, Procurement, Construction, Installation & Commissioning (EPCIC) business. Under the services sector, sales were recorded for geosurvey and geotechnical, pipeline inspection & Non-Destructive Testing (NDT), oil recovery, consultancy and HSE training. MATRADE had arranged 131 business meetings for Malaysian companies participating in the event.
A mission participant, Mr Zamrin Mohamed Daud from Oilfield Technical Inspection Sdn Bhd (OTI) said, “It was a fruitful participation for OTI in the sense that we have managed to identify a few companies that are operating in Central Asia, which we are following up for registration purposes. Hopefully, tangible results can be obtained soon.â€
Mr Badlishah Ahmad Sulaiman from Petronine (M) Sdn Bhd commented, “It was an eye-opening experience attending one the biggest O&G trade exposition, facilitated by MATRADE to expose Malaysian O&G small and medium-sized community to the world. Petronine is fortunate to have met the right people and organisations with regard to what we do specifically in geosciences field.â€
ONS 2014 provided the Malaysian delegation with an overview of the latest oil & gas technologies used in Norway and its surrounding region. The mission delegates also took part in procurement talks from Statoil, A/S Norske Shell, and Aibel AS on ways of supplying to the companies for projects at the Norwegian Continental Shelf (NCS).
Norway’s Exploration & Production (E&P) costs are growing at almost double the rate of inflation, increasing labour, drilling and operating costs. Malaysia could offer an alternative source for supplying quality products and services to Norway’s oil & gas E&P. Malaysia has gained international recognition and established an excellent track record in the global oil & gas industry.
Promoting Malaysia’s Capabilities in Medical and Healthcare Sector
MONDAY, SEPTEMBER 8, 2014, KUALA LUMPUR: To drive exports of medical and healthcare products and services, Malaysia External Trade Development Corporation (MATRADE) will be coordinating the participation of Malaysian companies in Medical Fair Asia (MEDICA Asia) 2014 at Singapore Exhibition and Convention Centre (Suntec), Singapore from 9 – 11 September 2014.
MEDICA Asia is the largest trade fair for medical and healthcare sector in Asia. The participation of Malaysian companies in this event is aimed at creating greater awareness and visibility on Malaysia’s capabilities and expertise in providing world-class medical and healthcare products and services. Among products and services that will be highlighted during the event include electromedical, laboratory and rehabilitation equipment, pharmaceuticals, dental equipment and supplies, hospital furniture and supplies, disposal and disinfection, pathology, radiotherapy equipment, construction technology, information systems and emergency medicine.
LKL Advance Metaltech Sdn Bhd, one of the participants said that by exhibiting in the event, the company hopes to create greater brand awareness and establishes partnership. As for Nasmir Hard Gelatin Capsules Sdn Bhd, a first-time participant in MEDICA Asia, the company looks forward to networking with pharmaceutical distributors during the event to collaborate with them in penetrating the ASEAN market through their halal hard capsules product. The company is targeting further collaboration with MATRADE to establish themselves as one of the main suppliers of the halal hard capsules in the global market.
There is great potential for Malaysian medical devices in Singapore. The market in Singapore for medical devices in 2013 was valued at US$466 million and predicted to grow further in the next four years to US$908 million by 2018. Meanwhile, the overall Asian medical devices market is roughly 21% of the global medical devices market, valued at US$52 billion and expected to reach US$73 billion by 2015.
This growing market is primarily due to 3 major factors: a growing aging population, higher economic growth, and the increasing population size. Thus, Asia presents a strong opportunity for Malaysian medical devices companies for expansion, sales and investment.
MATRADE will continue to undertake extensive promotion activities to ensure Malaysia’s continued presence at the regional and world’s leading events for medical devices and pharmaceuticals industry. The next forthcoming events by MATRADE to promote the healthcare products will see Malaysian companies’ participation in CPhI Worldwide 2014 from 7-9 October 2014 in Paris (France), followed by MEDICA 2014 in Dusseldorf (Germany) from 12-15 November 2014 and Arab Health 2015 from 26-29 January 2015 in Dubai (UAE).
Food Labeling Law In Japan Come March 2015
WEDNESDAY, AUGUST 27, 2014, KUALA LUMPUR: – Malaysia External Trade Development Corporation (MATRADE) announced that the government of Japan has introduced a new guideline on food labeling law which is expected to be implemented in March 2015. The new guideline requires importers to declare the effects of ingredients on specific areas of human body, for instance, “(the food) supports liver functionâ€.
Importers have to notify the Japan Consumer Affairs Agency on their newly labeled products and publish research method and its results on the Japan Consumer Affairs Agency’s website. This is to provide customers with easy access to detail information on a particular food product. Importers are also required to print disclaimers to alert consumers that the food products are not officially endorsed by the government.
According to Mr. Kua Kiat Chye, Director of MATRADE Japan, “To win acceptance of Japanese health conscious consumers, it is crucial for Malaysia’s food and beverages manufacturers and exporters to comply with the new guideline and to closely engage with their importers in Japan in undertaking a more aggressive marketing strategy in tapping Japan’s huge health food marketâ€.
“As all food products being sold in Japan are required to be labeled in the Japanese language, Malaysia’s exporters of food and beverages are also advised to have their products’ labeling and packaging in the Japanese languageâ€, he added.
Japan’s market size of health food is currently valued at RM58 billion and its imports of health food products from Malaysia last year totaled RM47 million. The increasing demand for health food and beverage products in Japan offers greater opportunities for Malaysia’s companies to increase exports of health food and beverage products to the market.
Malaysia’s First Trade Pavilion in Mongolia
TUESDAY, AUGUST 26, 2014, KUALA LUMPUR: ‘It is now the right time for Malaysian companies to join in the bandwagon to tap into Mongolia's emerging market’ said Mr. Ong Yew Chee, Director of the Business Services and Building Materials Section. “Mongolia is definitely one of the new markets that should not be deserted by Malaysian companies in their global growth and expansion plans. Due to the stronger purchasing power, Mongolian middle and high end customers are receptive and have preference for high quality products and services and the presence of many branded retail outlets in Ulaanbaatar reflects the new trend of consumption. Malaysian company should further tap the potential opportunities from this growing marketâ€, he added.
The Malaysia External Trade Development Corporation (MATRADE) will be coordinating the participation of 9 Malaysian companies comprising from food and beverages sector, creative industry, logistics and professional services at the Ulaanbaatar Partnership International Trade Fair (UBPITF) 2014, Ulaanbaatar, Mongolia, from September 11 – 15, 2014.
Malaysia’s trade pavilion is occupying a space of 108 sqm at the Misheel Expo Center, where the venue of the UBPITF will be held. Other participating countries are Belarus, South Korea, Japan, Poland and Russia.
Concurrent event during UBPITF 2014 is the 27thAsean Trade Promotion Forum (APTF) CEO Meeting from 11 – 12 September, 2014, hosted by the Mongolian National Chamber of Commerce and Industry (MNCCI), whereby MATRADE’s CEO, Datuk Dr. Wong Lai Sum is one of the invited guest speaker. The theme for this year is ‘TPOs for Sustainable Development – The Role and Engagement of TPOs in promoting Green Business, Foreign Direct Investment and Trade Facilitation.’
Mongolia despite of a small market of 3 million people is an important growing emerging market. Mongolia has undergone fundamental changes moving towards a more open economy. The country has also improved its position in the ease of doing business. Trade could be transacted in US Dollar and its matured banking system has facilitated international trade. Potential sector for Mongolian market includes infrastructure development, tourism, hotels and hospitality, healthcare, prepared food, energy sector as well as mining.
As of 2013, Malaysia’s trade with Mongolia was valued at RM130.22 million, a substantial increase of 42.3%. Malaysia’s exports to Mongolia had recorded significant growth rising 46.2% to RM128.27 million in 2013. Major exports to Mongolia consist of petroleum products, E&E products, palm oil, processed food and wood products. In addition, Malaysia’s import from Mongolia in 2013 was valued at RM1.95 million, contributed mainly from metalliferous ores and metal scrap, E&E products as well as machinery, appliances & parts.
Since 2009, Malaysia’s export to Mongolia has been growing at an average annual rate of about 30%. The potential of our exports further growing in the market was reflected in the strong demand for our products. For the first six months of 2014, Malaysia’s trade with Mongolia increased by 62% to RM65.4 million with exports increasing by 60.8% to RM64 million compared with the same period of last year. We merely import RM1.4 million from Mongolia.
Participation of ‘Julies’, one of Malaysian proud brand of biscuits and confectioneries would be among the pull factors for visitors to visit Malaysia pavilion in UBPITF 2014. ‘Julies’ are targeting for a broader and extensive presence in the Mongolian market, which aimed to be the first recognised Malaysian brand for biscuits in Mongolia. Besides food, Jeff Leong, Poon &Wong (“JLPWâ€) are proud to present Malaysia under the professional service industry. JLPW is an internationally affiliated law firm which advises on all aspects of legal & professional services. JLPW Mongolia Services Group, a division under JLPW, support professional, legal, technical and consultancy services providers in Mongolia, which able to help international investors investing and doing business in Mongolia and Malaysia.
MATRADE Gearing Up For Expoalimentaria 2014 In Lima, Peru
TUESDAY, AUGUST 26, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be organising a Specialised Marketing Mission (SMM) on Processed Food to Lima, Peru in conjunction with ExpoAlimentaria 2014, one of South America’s largest trade fair on food and beverages which will be held from 27 to 29 August 2014.
According to Ms. Ezzwanee Ahmad, Malaysian Trade Commissioner in Chile, “Food and beverage products from Asia are gaining acceptance in the market as consumers are opening their palates to new flavours. Importers are seeking new products from other countries to be introduced to the market in tandem with this consumer trend. Therefore, it is a good opportunity for Malaysian food and beverages companies to tap into the market.â€
Malaysian companies joining the SMM include manufacturers of snacks and confectionery, health supplements, food ingredients as well as equipment and logistic providers for the food industry. MATRADE has scheduled 92 business meetings between the Malaysian companies and buyers from Peru.
Since 2010, Peru has showed signs of economic recovery. All import sectors recorded growth of more than 30%. Consumer goods had the highest recovery at 40% followed by raw materials and intermediate products at 38%. Malaysia’s trade with Peru in 2013 was RM607.4 with exports valued at RM370.3 million and imports at RM237.1. Major exports were electrical and electric products, rubber products, palm oil, wood products, textiles, clothing & footwear and processed food.
Business Opportunities for Malaysian Footwear Manufacturers in Germany

FRIDAY, JULY 25, 2014, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) will be participating for the second consecutive year at GDS & Tag It!, Dusseldorf, Germany from 29 July- 1 August 2014.
The event will see 9 leading Malaysian footwear manufacturers and the Malaysian Footwear Manufacturers’ Association (MFMA) showcasing their best and latest collection, ranging from ladies shoes, men shoes, safety and industrial shoes to sports shoes as well as high fashion shoes. Companies participating include Nelissa Hilman, a shoe designer at GDS; and Apness, CV&JS, HTP Soles, Jimmy Couture, Malaysia Footwear Association (MFMA), Reveya, Golden Boss, Sooi Seng and Unico at Tag It!
In their quest to create an identity for their products, Malaysian footwear manufacturers have successfully marketed their own brands, while several manufacturers are also producing for international brands such as Camel, Hush Puppies, Scholl, Puma and Nike under licensing arrangement.
Malaysia is among one of Asia’s leading exporters of footwear and participation under the Malaysia Pavilion at this event is to further strengthen the country’s position in the European markets. Malaysian exhibitors will be focusing on current fashion and contemporary designs as well as quality finishing and competitive pricing. Malaysian companies are constantly introducing innovative designs, patterns and colours as the industry is increasing attracting new buyers from affluent markets that emphasize on trendiness in latest designs and superior quality.
During the 4-days event, MATRADE Frankfurt has arranged one-to one business meetings for the exhibitor at the Malaysian Pavilion, under Hall 5 F18 for GDS and Hall 16 F21 for Tag It! at Messe Dusseldorf, Germany.
The exports of footwear in 2013 increased by 6.8 per cent from RM443.8 million to RM474.1 million and positive growth was recorded for January to May 2014 with exports expanding by 7.6 per cent to RM208.2 million from RM193.5 million for the same period last year. Among the major markets were Singapore, Saudi Arabia, Vietnam, Japan and Pakistan.
MATRADE Advised Malaysian Exporters to Keep an Eye on The New Halal Guideline in Canada
MONDAY, JULY 21, 2014, KUALA LUMPUR: – The Malaysia External Trade Development Corporation (MATRADE) announced that the government of Canada has introduced a new guideline on labeling of halal food products which will be enforced in April 2016. The new guidelines require that halal claims on food labels, packaging or advertising materials must include the entire name of the certifying body or person.
According to the new regulation, a person must not use; in labeling, packaging, advertising or selling a food, the word “halal†or any letters of the Arabic alphabet or any other word, depiction, sign, or other representation that indicates or that is likely to create an impression that the food is halal unless the name of the person or agency that certified the food as halal is indicated.The food manufacturers also have the option to print additional information such as website of the certifying body on the product label.
According to Malaysia Trade Commissioner in Toronto, Ms. Norzihan Mohd Zain, “Canada offers USD1 billion worth of market for halal products. Therefore, Malaysia’s exporters of halal products should tap into this market and leverage on Canada’s recognition of Malaysia as a reliable producer of halal products as well as the Jabatan Kemajuan Islam Malaysia (JAKIM) halal certification.
“With the implementation of the new guideline, consumers are able to rest assured that the food meets a certifying body's standard and allow them to obtain specific information about the standards the food has met. This change will also provide consistency for industry and help prevent mislabeling practices and claims regarding halal food productsâ€, she added.
Malaysian companies interested to gain further insight on the new guideline for halal product in Canada, can contact MATRADE Toronto.
Malaysia Participation in SEMICON West 2014 Generate RM157.92 Million Sales
WEDNESDAY, JULY 16, 2014, KUALA LUMPUR: Malaysian companies which participated in the Malaysian pavilion organised by the Malaysia External Trade Development Corporation (MATRADE) at the recently concluded SEMICON West 2014 generated sales of RM157.92 million from the 128 business meetings arranged.
The event which was held at Moscone Center, San Francisco, California, USA from the 8 – 10 July 2014 involved the participation of 10 Malaysian exhibitors. Some of the companies that were participating in the SEMICON trade fair for the second consecutive time included Exis Tech Sdn Bhd, JF Microtechnology Sdn Bhd, and Wanjun Engineering Sdn Bhd. The rest of the Malaysian companies were LD Micro Precision Sdn Bhd, Multisafe Sdn Bhd, Penchem Technologies Sdn Bhd, Prodelcon Sdn Bhd, QDOS Technology Sdn Bhd, Vitrox Technologies Sdn Bhd, and Waftech Sdn Bhd.
Malaysian products and services that received strong support from the buyer’s community at the event included testing & automation machines, design & assembly, OEM contract manufacturing services, precision tooling and fabrication of parts & components, and clean room gloves.
According to MATRADE, “SEMICON West is the most significant event for the semiconductor industry in the US market and provides a platform for Malaysian companies to further promote their products & services and serves as a stepping stone for globalization. It will also give them insight on the latest trends ensuring Malaysian companies do not lag in terms of level of innovation required to succeed commerciallyâ€.
Total bilateral trade between Malaysia and US for January to May 2014 amounted to RM47.17 billion compared with RM43.84 billion for the same period in 2013, an increase of 7.6 per cent. Malaysia’s total exports to US for the first five months of 2014 increased by 8.8 per cent to RM25.83 billion.
Expanding Business Collaboration With South Africa
TUESDAY, JULY 8, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) hosted a Specialised Marketing Mission (SMM) for Halal products and services to South Africa in conjunction with the 12th Africa’s Big Seven (AB7) from 21 - 24 June 2014, held at the Gallagher Convention Centre Midrand, Johannesburg. The SMM successfully generated sales of RM21.9 million from the 175 business meetings arranged.
Products that generated sales included palm oil products, edible gelatin, pre-mixed coffee & dried fruits and frozen & fruits cake. A total of 12 Malaysian companies participated under MATRADE in this AB7 which is regard as the continent’s largest food and beverages industry trade exhibition.
The Trade Commissioner of MATRADE Johannesburg, Madam Norhaliza Halid said, “South Africa has emerged as a leader in the Halal food industry in the African region due to its advanced halal certification programme despite the small percentage of Muslim population. Besides, consumers’ preference towards halal products from both Muslim and non-Muslim consumers in the country provides good opportunities for Malaysian manufacturers as 60% of all products sold at retail outlets in South Africa are halal certifiedâ€.
According to the Halal Industry Development Corporation (HDC), Malaysia’s exports of halal products to South Africa for 2013 totaled RM261.6 million. The top halal products exported to South Africa are food & beverages (31.3%), followed by palm oil derivatives (28%), halal ingredients (18.4%) and cosmetics and personal care (17.3%).
MATRADE Leads Participation of Malaysian Companies to SEMICON WEST 2014
MONDAY, JULY 7, 2014, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) will facilitate the 10 participation of Malaysian companies in the SEMICON West 2014 from 8 – 10 July. The event will be held in the Moscone Centre, San Francisco, USA and this year would be the sixth participation by MATRADE in the SEMICON West.
The objectives of the participation in SEMICON West 2014 is to promote and expand business opportunities for Malaysia’s semiconductor products & services in the US market and also to engage with international buyers from the USA and neighboring countries. The Malaysian participants for this mission are offering various specialised products and services including testing & automation machines, design & assembly, OEM contract manufacturing services, precision tooling and fabrication of parts & components, and clean room gloves.
MATRADE has also scheduled one-to-one business meetings between the Malaysian exhibitors and US buyers to generated business opportunities for companies. Ms. Lai Siaw Ling, Executive Director of LD Micro Precision Sdn Bhd who will be participating in the SMM is looking forward for successful business partnerships with foreign companies. She hopes through this year’s participation in SEMICON West, her company is able to generate sales of USD$3 – 5 million over the next 2-3 years.
According to MATRADE, total electrical & electronics (E&E) exports to the USA for January to April 2014 increased by 9.1 per cent to RM11.16 billion compared to the same period in 2013. In 2013, total E&E export to the USA was RM32.75 billion, 56.4 per cent share of Malaysia’s total export.
The Malaysian Investment Development Authority (MIDA) stated that, “The increase in the E&E exports to the US is in tandem with the increase in investments in the E&E sector in Malaysia. MIDA has approved a total of 118 E&E projects with investments of RM9.82 billion in 2013, 176% increase from the total investments of RM3.99 billion recorded in 2012. Foreign investments accounted for 86.7% of the total approved investments in the industry, mainly from the USA and Singapore. More E&E companies operating in Malaysia are undertaking global R&D and D&D functions within the industry. This, as reflected in the recent investment approvals, will widen the industry value chain and pave the way for the transfer of technology from parent companies to local workforce." Malaysia has tremendous potential and opportunity in the E&E sector due to its strong base especially in semiconductors. The SEMICON West 2014 is a good platform for Malaysia to showcase Malaysia’s potential as a strategic base for US companies wanting to be part of the Asian growth that is underway.
Unveiling the Mystery of Mongolia
KUALA LUMPUR, FRIDAY, 4rd JULY 2014 – A talk on “Business Opportunities in Mongolia†organized by the Malaysia External Trade Development Corporation (MATRADE) on 3rd July 2014 at Menara MATRADE, had unveiled the mystery of the most rapidly expanding economies in the world, that is Mongolia.
A total of 50 participants attended the session presented by Dr. Saha Dhevan Meyanathan, former Country Manager of World Bank in Mongolia. A Malaysian that is still working with the Mongolian government and private sector as an independent consultant, Dr. Saha had shared his experience and knowledge about Mongolia’s current economic situation, business potentials, trade and investment opportunities as well as challenges in the market.
Mongolia is the 19th largest and most sparsely populated independent country in the world, with a population of around 3 million people. Itis a country rich in natural resources such as coal, copper, gold, iron ore and molybdenum. Mongolia’s economy has transformed from merely agri-based to manufacturing and services sector. In 2013, its GDP growth was recorded at 11.7% with services sector representing 51% of GDP, followed by manufacturing, 34% and agriculture, 15%.
According to Dr. Saha, it is now the right time for Malaysian companies to join in the bandwagon to tap into Mongolia's emerging highly affluence middle class that benefitted from Mongolia’s raid development. The consumers in Mongolia are ready to adopt foreign products and Malaysian companies have the competitive edge especially in supplying quality products and services.
Mongolia has also improved its position in the ease of doing business. Trade could be transacted in US Dollar and its matured banking system has facilitated international trade.
Potential sector for Mongolian market includes infrastructure development, tourism, hotels and hospitality, healthcare, prepared food, energy sector as well as mining.
“Mongolia is definitely one of the new markets that should not be neglected by Malaysian companies in their global growth and expansion plans. Due to the stronger purchasing power, Mongolian middle and high end customers are embracing high quality products and services and the presence of many branded retail outlets in Ulaanbaatar reflects the new trend of consumption. It offers huge business and investment opportunities for Malaysian companiesâ€, said Dato’ Dzulkifli Mahmud, Deputy Chief Executive Officer of MATRADE, during his welcoming remarks.
As of 2013, Malaysia’s trade with Mongolia was valued at RM130.22 million, an increase of 42.3%. Exports to Mongolia had recorded significant growth rising 46.2% to RM128.27 million in 2013. Major exports to Mongolia consist of petroleum products, E&E products, palm oil, processed food and wood products. In addition, Malaysia’s import from Mongolia in 2013 was valued at RM1.95 million, contributed mainly from metalliferous ores and metal scrap, E&E products as well as machinery, appliances & parts.
The potential of our exports further growing in the market was reflected in the strong demand for our products. For the first five months of 2014, Malaysia’s trade with Mongolia increased by 68.8% to RM59.8 million with exports increasing by 70.9% to RM59.6 million compared with the same period of last year.
MATRADE Drives Exports of Services Through MSE
WEDNESDAY, JULY 2, 2014, KUALA LUMPUR: Recognising the importance of Malaysia’s services sector, Malaysia External Trade Development Corporation (MATRADE) had successfully organised a series of seven Malaysia Services Exhibition (MSE) 2014. With the aim to promote Malaysia’s services in the international market, the MSEs have successfully generated sales totalling RM2.16 billion from various services clusters.
MSE in Ahmedabad, India generated RM116.67 million in sales, Jeddah, RM898.24 million; Doha, RM412.5 million; Beijing, RM161 million; Phnom Penh, RM407.16 million; Jakarta, RM127.10 million and Kuala Lumpur, RM36.6 million. Among the clusters highlighted during these MSEs include construction & related professional services, building materials, electrical and electronics components, franchise, business services, logistics, food, lifestyle, education and healthcare.
In Kuala Lumpur, MATRADE collaborated with Malaysian Institute of Architects (PAM) and CIS Network Sdn Bhd in bringing international buyers through Incoming Buying Mission (IBM) during the 15th International Architecture, Interior Design & Building Exhibition (Archidex) through MSE platform. During the event, 132 pre-arranged business meetings were held between Malaysian companies with international buyers from Italy, Japan, Qatar, Vietnam, India, the Philippines and Saudi Arabia.
Mr Davide Marazzi of Marazzi Architetti from Italy who participated in MSE at Archidex commented that the pre-arranged business meetings scheduled for his company were a perfect fit for his need and expectations. He looked forward for successful business partnerships with Malaysian companies on the architectural design and build projects that his companies is going to work on.
MATRADE invited Malaysian services providers to join two more MSEs that are being planned - MSE Yangon in conjunction with Showcase Malaysia Myanmar 2014 (1-4 October 2014) and MSE Kenya in conjunction with the 18th Kenya International Trade Exhibition (KITE) 2014 (3-5 October 2014). In addition, MATRADE will collaborate with Construction Industry Development Board (CIDB) to organise another IBM for the International Construction Week (ICW) 2014, from 17-19 September 2014, which will take place at PWTC, Kuala Lumpur. Companies interested in business meetings can register their interest now.
Malaysia Find Opportunities in Turkey’s ICT and Creative Content Sector
KUALA LUMPUR, TUESDAY, 24 JUNE 2014: A business delegation of 17 Malaysian companies and organisations led by MATRADE during the trade mission to Istanbul, Turkey from the 10 – 14 June 2014 has generated sales of RM99 million.
The trade mission, which focused on Information and Communication Technology (ICT) and the Creative Multimedia Content (CMC) sectors managed to identify several opportunities, mainly in customised mobile applications, accounting and funds module, secure mobile and security solutions, insurance services solutions, e-Government applications, smart hotel and home automation, IT services, digital publication and co-production in creative content and animation amongst others.
According to Mr. Idzham Abdul Hamid, Trade Commissioner of MATRADE in Istanbul, “Many Turkish companies are keen to do business and partner with Malaysian companies, as Malaysia is viewed as a favorable and reliable country to collaborate with. Malaysian companies should also look beyond the Republic and consider Turkey as a stepping stone to penetrate into other nearby regions such as Eastern Europe, Gulf region and the Balkan states given Turkey's strategic locationâ€.
“The capabilities of Malaysian companies must also complement and be able to serve niche areas within Turkey’s matured ICT segment such as banking, finance and insurance, while at the same time support the growth in other emerging ICT areas such as mobile applications and animationâ€, he added.
Malaysian LED Products Gained a Limelight in US
TUESDAY, JUNE 17, 2014, KUALA LUMPUR: Malaysian LED products and solutions received strong interest from buyers in North America at the Lightfair International (LFI) 2014 during a Specialised Marketing Mission (SMM) in conjunction with LFI 2014 from 2 to 6 June 2014 in Las Vegas, Nevada, USA organised by Malaysia External Trade Development Corporation (MATRADE). This first time participation generated total sales of RM225.4 million by Malaysian companies.
Amongst those products and solutions of interest were LED high bay, LED street light, LED flood light, LED wall light, bollard, pole light, LED par light, LED T8 Tube, decorative lighting for hotels, convention centres and households.
According to MATRADE, “Demand for lighting fixtures in the US is projected to be worth US$25.1 billion in 2016, with an annual growth of 7.4 percent.The recovery in the US economy as well as the government’s favorable policies led to increased demand for energy-efficiency lightings as replacement to incandescent lampsâ€.
As US has stringent standard requirements, MATRADE urged Malaysian companies wishing to export their LED products to the market to obtain the necessary certificates such as Underwriters Laboratories (UL), Energy Star and Design Light Consortium (DLC) on their products to ensure the marketability of their products.
Promoting Malaysian F&B Companies Through SIAL China 2014
FRIDAY, 13 JUNE, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) led the participation of 20 Malaysian companies during the recent SIAL China in Shanghai. The three day event generated total sales of RM38.9 million received over 1,500 trade enquiries.
With the theme ‘Dynamizing Food Market in Asia’, SIAL China 2014 was Malaysia’s 8th participation in this trade fair since 2004. This annual event continues to be a unique global food event featuring the world’s leading retail and food service buyers in one location. SIAL China has become an interesting import platform for major market players from retail, catering, food services, the import/exports trade and manufacturing to visit and exhibits.
Products and services Malaysian companies promoted during the exhibition include palm oil based products, beverages, frozen food, bakery products, food ingredients, confectionery and ready to eat products and functional food.
According to MATRADE, “Due to stringent food safety control in China, the increasing affluent consumers in the country prefer to consume and purchase imported food products as they are perceived as high quality value after passing through stringent import procedures.â€
MATRADE take the proactive effort by joining trade promotional programme in China such as participated in Canton Fair, CAEXPO and VitaFoods. Malaysia will continually encourage Malaysia exports activities and for more information on trade promotional programme visit www.matrade.gov.my.
Empowering Youth Through Young Exporters Forum 2014
THURSDAY, JUNE 12, 2014, KUALA LUMPUR: Malaysian youths are invited to register for the Young Exporters Forum (YEF) 2014, which will be held on 18 June 2014 at Menara MATRADE, Kuala Lumpur. The forum, organised by Malaysia External Trade Development Corporation (MATRADE) will be officiated by Minister of International Trade & Industry (MITI), YB Dato’ Sri Mustapa Mohamed.
The one day forum will provide invaluable opportunities for young entrepreneurs to meet, exchange ideas and gain insights into the successful experiences of Malaysian youth in the international market.
Participants at YEF 2014 will be able to gain knowledge through sharing of experiences by successful young entrepreneurs including CEO of a leading internet marketing company in Asia, photojournalist whose works have been featured in major international media, developer of Malaysian creative digital content industry who was also involved in international cinematic productions, owner of a popular and successful online shoes company and an entrepreneur behind a shariah compliant natural wellness company.
The forum will also feature pocket talk sessions and update on development programmes and initiatives provided by MITI and other relevant agencies, specially dedicated for youth to start new business as well as providing assistance for existing business including financing, certification, training and global market entry requirements.
For details on YEF 2014 please log on to: www.matrade.gov.my or kindly contact Mr. Mohd Amin Bakar (03-6207 7636)/ Mr. Khairul Nazri Md Shakari (03-6207 7629) for any enquiries.
Malaysian Fashion & Lifestyle Products Creating Interests Among French Fashion Houses
WEDNESDAY, JUNE 6, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) organised a Specialised Marketing Mission of eighteen Malaysian companies to promote their creative works from high fashion items to gift products using Malaysian traditional fabrics such as batik, tenun and songket. The objective of the mission was to promote Malaysia’s creativity and ideas in transforming Malaysian traditional fabrics - batik, songket and tenun into beautiful stylish collections, creating an elegant blend by taking unique elements of the East to the West. The mission was aimed at expanding exports into France’s high-end lifestyle market as well as enhance Malaysia’s image in the fashion industry particularly in Paris, one of the leading fashion capital of the world. The event was held in conjunction with the Global Summit of Women 2014 held in Paris.
The 3 days showcase and pre-arranged business meetings for Malaysian companies were well attended by over 200 French companies including those from high fashion designers and fashion houses such as Roberto Cavalli, Dominique Sirop, Georges Rech and Olivier Lapidus, Agnes B, Antik Batik and departmental stores such as Galaries La Fayettes and Maison de Mode.
Dato’ Liew also launched the Lewre Couture new line of shoes, themed,Madame de Pampadour, embraces the ostentatious fashion of the 18th century French court with the timeless art of songket, a true East meets West design.“I am delighted that the French were amazed with the beauty of the songket which is able to relate to their heritage through the new collection of shoes which I have created“, said Dato Lew, founder of Lewre Couture.
The mission has generated great interest and the initial business outcome was RM4.23 million for fabrics, designer clothes and shoes and high style products such as spa items and gifts. Malaysian participants will be receiving follow up visits from the contact made from French companies in the coming months.
Apart from the mission, there was a fashion show themed Eleganza Parisgraced by the Honourable Datin Paduka Seri Rosmah Mansor, wife of the Hon. Prime Minister of Malaysia. At Eleganza, the Parisians saw the wonderful application of Malaysian traditional fabrics in modern, contemporary high fashion products. This show was jointly organized with Tourism Malaysia and Kraftangan.
Another Opportunity for Malaysian Exporters in Cambodia
WEDNESDAY, JUNE 4, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be organising a Malaysia Services Exhibition (MSE) and Showcase Malaysia 2014 in Phnom Penh, Cambodia from 10 – 12 June. This would be the second year MATRADE organising the MSE Cambodia.
A total of 62 Malaysian companies will be participated in the events to showcase the capabilities and expertise of Malaysian services providers and products from Malaysian companies.
This MSE and Showcase Malaysia in Cambodia 2014 will be focusing on nine clusters namely construction and related services, building materials, education, franchise, business services, electrical and electronic products, fast moving consumer goods (FMCG), healthcare products and industrial products. Amongst the services and products to be promoted during the exhibition includes architectural and interior designs, construction and other related services, engineering services, franchises, education, solar photovoltaic system, food and beverages, household products, furniture and flooring products, automotive parts and components, power cables, health and wellness products, solar panel, security products, and electrical components.
MATRADE is also arranging one-to-one business meetings between the Malaysian exhibitors and foreign companies. As to date, more than 800 business meetings between Malaysian companies and the service providers in Cambodia have been scheduled.
Total bilateral trade between Malaysia and Cambodia for January to March 2014 amounted to RM347.6 million compared with RM276.1 million for the same period in 2013, an increase of 25.9 per cent. Malaysia’s total exports to Cambodia for the first three months of 2014 increased by 29.9 per cent to RM197.7 million.
Malaysia Showcasing the Finest Of Architectural Designs And Artworks at Venice Biennale
UESDAY, 3 JUNE 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) in collaboration with Malaysian Institute of Architects (Pertubuhan Akitek Malaysia – PAM) will be showcasing the finest of Malaysian architectural designs and artworks to the world at the 14th International Architecture Exhibition of the La Biennale Di Venezia, Italy from 7th June to 23rd November 2014 and preview on 5th and 6th June 2014. The event is the oldest and the most prestigious architecture exhibition.
The notable Venice Biennale Exhibition has become the choice location to mark Malaysia’s presence in the international arena for architectural designs and artworks. This together with other international events and festivals hosted in Venice demonstrates the importance of Venice as a meeting place for many of the world’s most influential architecture, design and visual arts fraternity. Participation at Venice Biennale 2014 is vital to brand Malaysia’s architectural and art industry. It is a global platform for architects and artist to exchange ideas and network with each other to establish new business partnership.
The Malaysian Pavilion, with the theme “Sufficiency†presents an array of contemporary architectural designs and artworks from 24 participants in this six month exhibition representing architects, artists, multimedia designer and institute of higher learning.
It is hoped that this event will continue to serve as an important venue to grow Malaysia’s talents and expertise for architecture, design and art in the international markets.
Expanding Business Collaborations in the Philippines

KUALA LUMPUR, 30 MAY 2014 (Friday) : Malaysia External Trade Development Corporation (MATRADE) recently organised a Specialised Marketing Mission (SMM) with the participation of 15 companies involved in the ICT, construction and building materials as well as business services, to The Philippines from 21 to 23 May 2014.
Malaysian companies discussed potential business and investments opportunities with their Philippines’ counterparts through pre-arranged business meetings, roundtable session with captains of industry as well as engagements with key project owners and industry associations. The business meetings arranged by MATRADE had successfully generated sales amounting to RM134 million.
During the mission, a partnership agreement was signed between IX Telecom Sdn Bhd, a Malaysian-based Global Virtual Network Operator (VNO) with Globe Telecom Inc. of Philippines, to provide telecommunications services to IX Telecom customers’ in the country. This partnership will enhance both companies’ coverage and services to meet the increasing demands for best of class end-to-end telecommunication solutions in The Philippines.
A briefing and consultation session was also arranged for Malaysian companies with Philippines’ regulators and investment authorities to provide insight into the business and investment opportunities in other regions of the country. Potential areas of collaboration identified for both countries were in sectors such as agriculture, rubber processing, plantation management, food processing, halal industry, healthcare, property development, construction and infrastructure projects.
Over the past five years, trade with Philippines has grown from RM10.96 billion to RM14.09 billion with increase in exports from RM6.96 billion to RM9.34 billion. In 2013, Malaysia’s main exports to The Philippines were electrical & electronic products, chemicals and chemical products, processed food, manufactures of metal as well as machinery and appliances. Main imports from The Philippines were electrical & electronic products, processed food, crude rubber, refined petroleum products and, chemicals and chemical products.
With the ASEAN Economic Community (AEC) coming into force in 2015, intra-ASEAN trade and investment is expected to increase, consequently creating a competitive and dynamic region. Malaysian companies are encouraged to participate in the export promotion programmes organised by MATRADE. Details of the events are available at the website at www.matrade.gov.my.
Menerokai Bidang Aeroangkasa & MRO di Peringkat Antarabangsa Melalui MATRADE

Perbadanan Pembangunan Perdagangan Luar Malaysia (MATRADE) berjaya mengetengahkan kebolehan Malaysia sebagai negara pembekal komponenaeroangkasa dan penyelenggaraan, pembaikan dan baik pulih (MRO) di peringkat antarabangsa. Kebolehan Malaysia dalam bidang aeroangkasa terbukti melalui kejayaan syarikat – syarikat Malaysia membekalkan perkhidmatan kejuruteraan yang berkualiti tinggi, berpengalaman membaikpulih pesawat tentera dan komersial serta bekalan komponen – komponen pesawat kepada syarikat – syarikat aeroangkasa dari luar negara.
Untuk meningkatkan lagi keupayaan Malaysia dalam industri aeroangkasa dan MRO, MATRADE buat julung kalinya akan mengadakan program bertaraf antarabangsa iaitu Kuala Lumpur International Aerospace & Defence Business Convention pada 23 – 25 Jun 2014 di Menara MATRADE, Kuala Lumpur. Acara yang diadakan bersama BCI Aerospace dari Perancis ini menyediakan peluang yang baik untuk syarikat – syarikat Malaysia menjalinkan hubungan langsung dan meningkatkan potensi perniagaan dengan syarikat – syarikat aeroangkasa yang terkenal dari seluruh dunia.
Program kemuncak semasa konvensyen perniagaan ini adalah sesi padanan perniagaan anjuran MATRADE untuk syarikat – syarikat Malaysia dengan pembeli-pembeli dari luar negara. Acara ini akan menemukan pengeksport tempatan dengan golongan professional dari industri aeroangkasa, pengendali syarikat penerbangan serta pengeluar komponen pesawat OEM untuk menerokai peluang perniagaan di arena global.
Menyedari pertumbuhan pesat industri aeroangkasa dan MRO, untuk tahun 2014 MATRADE menganjurkan tiga program galakan pemasaran khusus ke pasaran antarabangsa iaitu di Singapura (11 – 16 Februari), Farnborough Airshow 2014 di United Kingdom (14 – 16 Julai) serta Emiriyah Arab Bersatu (UAE) dan Arab Saudi bersempena dengan Middle East Business Aviation (MEBA) pada 8 – 10 Disember.
Program eksport aeroangkasa yang telah diadakan di Singapura bersempena dengan pameran Singapore Airshow 2014 telah berjaya menjana jualan sebanyak RM61.6 juta untuk pelbagai produk dan perkhidmatan seperti kejuruteraan aeroangkasa, penukaran reka bentuk dalaman pesawat, perkhidmatan MRO, operasi tetap asas (FBO), integrasi sistem avionik, produk dan perkhidmatan peranti keselamatan, program pembangunan modal insan, dan pembuatan komponen.
Melangkah ke hadapan, Malaysia berpotensi baik untuk muncul sebagai hab aeroangkasa bagi rantau Asia Tenggara, sekaligus menjadi platform untuk mencapai tahap sebagai negara berpendapatan tinggi pada tahun 2020.
Eksport aeroangkasa Malaysia pada tahun 2013 telah mencecah RM2.39 billion berbanding RM2.24 bilion pada tahun 2012. Negara-negara utama yang mengimport dari Malaysia adalah Singapura dengan jumlah sebanyak RM0.58 bilion; Amerika Syarikat, RM0.57 bilion and United Kingdom RM0.48 bilion. Pada tahun 2012 industri aeroangkasa menyumbang RM30.3 bilion atau sekitar 3.2% daripada KDNK Negara dan mempunyai jumlah tenaga kerja seramai 65,000 orang.
MATRADE akan terus membimbing syarikat-syarikat Malaysia untuk terus bersaing di peringkat antarabangsa menerusi program seminar peningkatan kemahiran dan juga mempromosikan industri ini menerusi aktiviti-aktiviti promosi perdagangan khusus di peringkat antarabangsa. Salah satu syarikat SME Malaysia yang telah berjaya dalam bidang aeroangkasa adalah syarikat MyCopter Aviation Services Sdn Bhd. Perkhidmatan yang di tawarkan oleh syarikat ini termasuklah membekal komponen gantian dan membuat penyelenggaraan, pembaikan dan baik pulih (MRO) helikopter. Syarikat ini telah berjaya menembusi pasaran Indonesia, Brunei, Thailand, Singapura, UAE dan Qatar.
Selain daripada itu, syarikat Destini Prima Sdn Bhd turut aktif menyertai program – program MATRADE seperti misi pemasaran aeroangkasake Perancis, UAE dan Singapura.Syarikat yang menawarkan perkhidmatan dalam membekalkan dan menyelenggara kelengkapan alat keselamatan dalam pesawat penerbangan ini sedang dalam perbincangan untuk mendapatkan kebenaran lantikan sebagai wakil pengedar tunggal bagi beberapa jenama antarabangsa untuk pasaran Asia Tenggara.
Perkhidmatan MRO yang disediakan oleh MAS Engineering dan Airod Aerospace Technology Sdn Bhd juga memberi sumbangan penting dalam pembangunan sektor MRO di Malaysia dan serantau.
Melalui usaha-usaha yang berterusan oleh MATRADE, industri aeroangkasa dan MRO Malaysia akan terus dapat berdaya saing dan sekaligus menyumbang kepada peratusan hasil eksport negara yang lebih baik. Syarikat – syarikat Malaysia boleh mendapatkan maklumat lanjut mengenai program – program yang dilaksanakan oleh MATRADE melalui laman web www.matrade.gov.my
Sebanyak 15 syarikat aeroangkasa dan MRO Malaysia telah berjaya menjana jualan sebanyak RM61.6 juta melalui penyertaan dalam Misi Pemasaran Khusus ke Singapura anjuran MATRADE yang diadakan bersempena pameran Singapore Airshow 2014.
“After Mihas in Kuala Lumpur, Now in Xi’anâ€

WEDNESDAY, MAY 28, 2014, KUALA LUMPUR: Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry (MITI) Malaysia accompanied Y.A.B. Prime Minister visited Xi’an Halal Food Festival Week 2014 on a signature pedestrian shopping street of the city - Beiyuanmen Street (also known as the Muslim Street) on May 28th 2014.
First held in 2012, Xi’an Halal Food Festival Week is welcoming its 3 years’ anniversary with participation of 35 booths, among which 11 are coordinated by MATRADE for Malaysian exporters and local importers of Malaysian products in this programme coordinated by Ministry of Agriculture & Agro-Based Industry Malaysia (MOA), and 5 other government agencies and associations from Malaysia also participated in this event.
Some of the products showcased have found firm access into China market through the Malaysia International Halal Showcase (MIHAS) organised by MATRADE which has been held for 11 years in Kuala Lumpur. In the past 5 years, there have been growing visitors and participation by companies from Western China. Thus, the display in Muslim Street is a testimony on the success of the MIHAS programme.
Malaysian Exporters Should Not Shy Away From Food Allergy and Intolerance F&B Products

TUESDAY, MAY 27, 2014, KUALA LUMPUR: The food allergy and food intolerance food and beverage (F&B) products market holds strong growth potential to Malaysian exporters due to the increasing demand from consumers for such products in European countries such as Germany.
While the market size for such products are difficult to gauge, it is estimated that Germany has Western Europe's largest market for gluten free foods (which is a subset of the food allergy/food intolerance market), with sales worth in the region of Euro250 million in 2012. Currently, it is estimated about 90 per cent of the exports are from European sources while exports from Asian countries including Malaysia are negligible.
According to S.Jai Shankar, the MATRADE Frankfurt’s Trade Commissioner, several Malaysian exporters of food and beverage have already started exploring this lucrative market. A case in point is Yuen Chun Industries Sdn Bhd, which focussed on offering gluten free products when it participated in the MATRADE-organised ANUGA 2013 trade fair.
‘Consequently, MATRADE hopes that Malaysian companies which will be participating in forthcoming food and beverage trade fairs in Europe such as SIAL Paris 2014 will be giving more focus on healthy products such as allergy-free, gluten-free or organic produce,’ Jai added. MATRADE will be organising a national pavilion during the forthcoming SIAL Paris trade fair from 19 to 23 October 2014.
He pointed out that it makes a lot of strategic sense for more Malaysian exporters to explore this growing market as Asian suppliers are clearly under-represented and there is much scope for strong future growth. ‘The market continues to register healthy growth despite the economic crisis as consumers tried to cut on their medical bills by opting for healthier food options,’ he added.
Over the years, the food allergy and food intolerance products market has gradually evolved from a nascent sector to mainstream food business in German-speaking countries, driven by a host of factors, both on the consumer and the manufacturers’ front. Other demand factors include the improvement in diagnostic technologies.
In addition, the products should also not contain glucose from wheat, fructose from corn, artificial meat and GMO food products.
This being the case, Malaysian exporters of food products, especially those with R&D capabilities should consider offering allergy-free range of their respective products to serve this niche, yet growing segment of the market.
Oil & Gas Companies Generate RM1.2 Billion Sales in OTC Houston
FRIDAY, MAY 16, 2014, KUALA LUMPUR: The Malaysian oil & gas SMEs that were led by Malaysia External Trade Development Corporation (MATRADE), together with Malaysia Petroleum Resources Corporation (MPRC) and Malaysian major oil & gas companies participated in the world’s foremost event for the development of offshore resources in the fields of drilling, exploration, production, and environmental protection; Offshore Technology Conference (OTC) Houston 2014 from 5-8 May 2014. OTC is a platform for offshore products and services companies to conduct businesses and also to explore new technologies in the oil & gas industry.
The Malaysia Pavilion at OTC Houston 2014 consisted of 25 companies and government agencies. Dato’ Dzulkifli Mahmud, the Deputy Chief Executive Officer of MATRADE, who led the delegates said, “During the four-day exhibition, the Malaysian SMEs had generated an impressive amount of RM735 millions of sales." Dato’ Dzulkifli added, “Sales generated for the SMEs and major Malaysian oil & gas companies were RM1.27 billion from the 208 one-to-one business meetings arranged by MATRADEâ€.
Dato’ Dzulkifli further explained that these sales were generated mostly in the services' sector such as the cathodic protection system; offshore logistics; inspection services on pipelines and plants; intelligent pigging services; offshore support vessels; offshore drilling; and provision of hook-up, commissioning and topside maintenance services. In the oil & gas products' sector, the sales were generated from carbon steel fittings & flanges; mechanical seals; fabrication of cabin modular / temporary living quarters; seamless steel pipes, casing & tubing; and production chemicals for the oil & gas industry.
Dato’ Dzulkifli added, “Despite the size of the Malaysian SMEs oil & gas companies; they are capable in finding their niche in OTC. These smaller companies should come together to form partnership among themselves in order to realise the economy of scale for them to be in the supplies chain of the bigger player. “
MATRADE will continue to promote oil & gas sector to the world market and provide a platform for export ready SME companies to tap opportunities in the oil & gas sector. After third consecutive year of participation, MATRADE believes that OTC Houston 2014 has created wider opportunities for Malaysia’s oil & gas products and services in the global market.
Bright Prospect for Exports of Lamps, Lighting Fitting and Parts
WEDNESDAY, MAY 14, 2014, KUALA LUMPUR: Latest statistics* indicates that Malaysia is fast consolidating its position as one of the leading exporters of lamps and lighting fittings and parts products into Germany.
In 2013, the value of German’s total imports of lighting products grew by 5.17%, largely due to higher market demand. The main feature of the import figures in 2013 was the fact that Malaysia was the largest growing individual import source for Germany during this period, displacing the top three exporting countries namely China, Austria and Italy in terms of its export growth percentage.
Malaysian exports of lamps and lighting fittings and parts grew by 35.40% in 2013 and grew by 33.93% between Jan-Feb 2014 compared to the same period of the preceding year. Exports have grown from Euro2.934 million in 2008 to Euro101.381 million in 2013. The biggest segments of the exports are electrical lamps and lighting fittings and chandelier ceiling/wall lighting fitting (except public lights).
German trade in lighting products* is roughly in balance. Last year it was a net importer of all types of lighting to the tune of € 64 million. Lighting imports were valued at Euro 2.347 billion and exports atEuro 2.411 billion.
According to S.Jai Shankar, MATRADE Frankfurt’s Trade Commissioner, much of the lighting products are those related to energy savings solutions and generally of high value.
‘Germany is currently Europe’s leading energy-efficient lighting market ahead of the UK, Italy and France,’ he said, adding that the lighting emitting diode (LED) lighting market is expected to grow significantly in the near future. Some of the contributing factors include the relatively high energy prices which are forcing German architects, public investors and consumers to consider energy saving solutions.
It is estimated that the German LED lamps market turnover will grow by 27 percent p.a. until 2018. The German market for lighting is fully liberalized. Import tariffs are moderate. There are no import quotas.
According to Jai, apart from focussing directly on the German market, Malaysian exporters should also focus on exporting to countries such as Austria, Poland and the Czech Republic as these EU countries have close trading links with Germany.
Some of the areas which growth potential includes:
o Street lighting;
o Automotive;
o Outdoor lighting including garden lighting; and
o Indoor lighting including for residential and industrial units.
Malaysian exporters will also find strong potential in exports of OLED (Organic LED) based products. German decision makers are confident that OLEDs will be used for large-scale lighting systems in homes, offices and in the automotive sector in the near future. Such products may even replace conventional windows in the future as the material can remain transparent during the day and gradually illuminating as the sun sets.
Although Malaysian exporters are making significant inroads, other countries are also making similar progress. China’s exports of lamps, lighting fittings and parts to Germany have also registered strong growth over the last few years.
Some countries such as Spain, France Sweden and Slovakia have experienced moderate declines mainly as a result of Asian competition.
Increasing Asian imports including that from Malaysia is a strong indication of how lighting manufactures from Europe have been moving their productive capacity further eastwards in order to reduce costs. It also indicates their flexibility to move production facilities abroad and investment in Malaysia should also continue to be encouraged.
* World Trade Atlas
Malaysian Companies Urged Not to Miss Showcase Malaysia Bengaluru 29-31 May 2014
MONDAY, MAY 12, 2014, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) will be leading the participation of Malaysian companies in Showcase Malaysia, Bengaluru, India from 29 - 31 May2014. The Event will be held in the Bangalore International Exhibition Centre (BIEC). This is the 4th edition of Showcase Malaysia in India, after Mumbai, Pune and Chennai.
Bengaluru previously known as Bangalore – the third most populous city in India with a population of more than 9.5 million, is also known as the Silicon Valley of India. Showcase Malaysia Bengaluru is an ideal platform designed to showcase high quality Malaysia made products and services from various sector to the affluent middle class population. The exhibition also targeted business community from surrounding cities in state of Karnataka and other states such as Tamil Nadu, Andhra Pradesh and Maharashtra.
According to MATRADE, “There is no better time to grab the opportunities in this phenomenal market where quarter of the total population of the city is the middle income group. This segment of population will account for 59% of India’s total consumption by 2025. The growth of middle class households will translate into huge demand for consumer and lifestyle products rangers from fast moving consumer good (FMCG) and furniture, personal care, cosmetic and various wellness productsâ€.
Malaysian companies who are interested to join the showcase are encouraged to contact MATRADE’s officers, Madam Rosmizah Mat Jusoh at 03-62077688 (This email address is being protected from spambots. You need JavaScript enabled to view it.) or Mr. Irvin Francis at 03-62077685 (This email address is being protected from spambots. You need JavaScript enabled to view it.) or log on to the website www.matrade.gov.my for details on registration.
First Malaysia Services Exhibition (MSE) in Jeddah
FRIDAY, MAY 9, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be organizing the participation of 22 Malaysian exhibitors at the Malaysia Services Exhibition (MSE) 2014 in Jeddah, Kingdom of Saudi Arabia, from 11 – 14 May 2014. The MSE Jeddah event is held in-conjunction with the Saudi Building and Interiors Exhibition (SBIE) 2014.
Malaysian services will be promoted through seven clusters namely Construction and Related services, Oil & Gas, Contract Furniture, Logistics, Machinery & Equipment, Building Materials and Electrical & Electronics including LED lightings and fittings and household & industrial appliances. MATRADE has pre-arranged a total of 224 business meetings with the Saudi companies for our Malaysian exhibitors.
The objective of the MSE is to brand Malaysian services overseas as well as to promote and showcase the capabilities of our Malaysian services companies. Since 2008, MSE had been organised in selected target markets in the Middle East, ASEAN, Asia and Europe. With construction projects valued at more than USD90 billion (SAR337.5 billion) planned in 2014, Saudi Arabia is one of the region’s biggest market for the industry.
Amongst the projects are Makkah public transport programme by the Development Commission of Makkah and Mashaaer (USD16.5 billion), housing project in the South Obhur, Jeddah by the Public Pension Agency, Ministry of Finance (USD15 billion) and Jeddah City Metro Project by Jeddah Municipality (USD12 billion).
Hong Kong Gifts Trade Fair – Another Successful Participation for Malaysian Companies

THURSDAY, MAY 8, 2014, KUALA LUMPUR:Malaysian companies at the Hong Kong Gifts and Premium Fair, held from April 27-30 in Hong Kong, reported sales of RM10.65 million sales during the event.
This event was Asia’s leading Gifts and Premium show and one of the largest in the world. The Malaysian companies housed under the Malaysian Pavilion, coordinated by Malaysia External Trade Development Corporation (MATRADE) hasreceived strong interest from international buyers, particularly from China, UAE, Spain, Argentina, USA, Canada and ASEAN. Among the gift and premium products of interest were apparels, golf bags, bird nest for corporate gifts, 2D wooden art piece, mobile phone covers and pewter trophies.
HKTDC Hong Kong Gifts and Premium Fair brought together over 4,200 exhibitors from more than 35 countries including 16 national pavilions and over 30,000 trade buyers from 151 countries attended the exhibition. MATRADE leveraged on the event to highlight the strength of the Malaysian gifts and premium industry especially in terms of quality and unique design of products to meet the consumer trend.
Malaysian O&G Companies at OTC Houston 2014
WEDNESDAY, APRIL 30, 2014, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) will be organising the participation of 20 Malaysian oil & gas companies at the Offshore Technology Conference (OTC) 2014 at Houston, Texas from 5 – 8 May 2014. This would be the third consecutive year MATRADE is organising the participation of Malaysia companies in the world’s foremost event for the development of offshore resources in the fields of drilling, exploration, production, and environmental protection.
This year, MATRADE in collaboration with the Malaysian Petroleum Resources Corporation (MPRC) and the objectives of Malaysia's participation in OTC Houston are to promote Malaysia’s oil & gas industry and to update the Malaysian business community on the latest developments and business opportunities in the oil & gas industry. Malaysian oil & gas companies are also expected to use OTC Houston as a launching pad in expanding their business beyond USA into Latin America, Canada, Africa, and Middle East.
Products to be showcased at the Malaysia Pavilion include seamless steel pipes; carbon steel fittings & flanges; mechanical seals; aluminium & zinc anodes; onshore & offshore modular housing and wire ropes & production chemicals. The Malaysian companies will also be highlighting their service's offerings, including pipe laying barge; operating & chartering of the floating-production-storage-offloading vessel (FPSO); drilling services; leasing of oil rigs and other oilfield services.
MATRADE is also arranging one-to-one business meetings between the Malaysian exhibitors and foreign companies at the Malaysia Pavilion. As to date, more than 150 business meetings between Malaysian companies and the major oil & gas players in OTC have been scheduled.
Opportunities In Private Healthcare In China
TUESDAY, APRIL 22, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) today released a statement saying that China is encouraging more private sector investment in China’s healthcare.
According to MATRADE, the new measures was jointly announced on the 9th April 2014 by the National Development and Reform Commission (NDRC), the National Health and Family Planning Commission and the Ministry of Human Resource and Social Security aimed to increase and improve the supply of medical services in China which help to ease the problem of inadequate health provision available to the public.
China has invested approximately RMB 3 trillion (US$488 billion) into its medical care reform over the last five years. By the year 2015, the market size of medical devices and equipment in China is expected to reach US$53.70 billion.
Senior Trade Commissioner of MATRADE Beijing, Mr. Abu Bakar Yusof said, “Malaysian private healthcare services provider should penetrate China healthcare market now since China is currently welcoming more vigorous participation of non-government capital to take part in the healthcare reform. The demand for high quality healthcare services by the Chinese affluent society show there is also a need for high quality health services and supply of medical devices and equipmentâ€.
Among the high demand products include chromoscope ultrasonic diagnostic equipment, syringes & needles & catheters & cannulae, computed tomography apparatus, medical or veterinary X-ray applications and appliances for redeeming physical defects and disabilities.
The major countries supplying are USA, Germany, Japan, Switzerland, Ireland, South Korea, UK, Netherlands, France and Singapore.
Malaysian LED Companies Shine at Hong Kong Light Show
WEDNESDAY, APRIL 16, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) led a group of Malaysian companies for the first time to the Hong Kong International Lighting Fair 2014, Spring Edition (HKILF) from 6 to 9 April 2014.
Malaysian products and services received strong interest from the buyers. Products include LED products such as LED high bay, LED street light, LED flood light, LED light engine/module, decorative lighting for hotels & conventions and household. Malaysian companies that participated in the event have generated sales of RM94.3 million.
According to Trade Commissioner of MATRADE Hong Kong, Zaimah Osman, “HKILF is a good platform for the promotion of Malaysian lighting products and enabled them to secure sales not only from the East Asian countries but also from Europe, US and Middle Eastâ€.
Globally, LED applications are growing as a result of rising legislation from governments to support energy efficient lighting technologies as well as increased environmental awareness among consumersâ€, she added. This inaugural participation at HKILF has raised awareness on the capabilities of Malaysia companies in the LED sector.
MATRADE Announces New Guidelines for The Market Development Grant
KUALA LUMPUR, THURSDAY, 3 APRIL 2014: MATRADE today announced a revision of the guidelines for the Market Development Grant (MDG) which will take effect from 1 May 2014. The new guideline will allow more Small and Medium Enterprises (SMEs) to benefit from it and will focus on core expenses on activities by SMEs that have a direct impact on exports. The revision is also consistent with the Government’s austerity measures and the importance of prudent spending.
The MDG is a programme that assists SMEs to access to business opportunities in overseas markets. It is especially beneficial to new exporters in getting a foothold in the global marketplace through participation in international trade fairs, specialised marketing missions and other related activities.
Last year, the MDG received an overwhelming response from SMEs with an increase of 73% in total disbursements. This was the result of an increase in the number of companies participating in trade promotional activities from 3,493 in 2012 to 16,608.
A total of RM 46.7 million was disbursed through the MDG in 2013 to 2,182 SMEs of which RM 7.6 million was provided to Bumiputra companies and RM 16.7 million to women-owned enterprises. Through the participation of these SMEs in trade promotion activities in 2013, a total of RM 1.5 billion sales were generated and 5.9 million business leads received.
Effective January 2014, Small and Medium Enterprises (SMEs) have been reclassified as companies whose annual turnover is less than RM50 million with workers not exceeding 200 for the manufacturing sector, from the current definition of less than RM25 million in revenue and less than 150 workers. For the services sector, the value threshold has also been raised, with SMEs defined as firms with annual sales not exceeding RM20 million (less than RM5 million at present) or not more than 75 workers (less than 50 currently). The new definition is effective Jan 1, 2014.
The new definition for SMEs is expected to see an increase in the number of such firms from 97.3% to 98.5% of total business entities, adding more than 8,000 SMEs to the current pool. As a sought after grant, MATRADE foresees an increase in the number of new applicants for the MDG and the revision in guidelines will enable more SMEs to utilise the fund.
The Government takes cognisance that SMEs are a very important part of the business community and strives to provide assistance to ensure their viability. In 2013 alone,RM12 billion worth of assistance has been granted to 885,019 SMEs of which 100,118 SMEs have benefited in terms of market access.
Companies are able to view the new guidelines to the Market Development Grant on MATRADE’s website at www.matrade.gov.my from 1 April 2014.
Malaysia’s SMEs Generated Fruitful Outcome in OTC Asia
THURSDAY, APRIL 3, 2014, KUALA LUMPUR: A total of 25 Malaysian small and medium enterprises (SMEs) participated in the Offshore Technology Conference (OTC) Asia which was held first time in Asia from 25 – 28 March 2014 at Kuala Lumpur Convention Centre. The SMEs reported sales of RM3.33 billion.
Among the oil and gas products sourced were equipment for oil & gas plant, oilfield chemical, pipeline, anti-corrosion chemical, case tubing, vessel, gasket, valve, E-quarters, cathodic protection system, safety apparels and life boat. As for oil and gas services, it included the H2S safety management, engineering design, cleaning, repair, maintenance of pressure vessel & storage tanks, pigging services for pipeline inspection, logistic, non-destructive test (NDT) and fire & gas detection system.
MATRADE also coordinated two Memorandum of Understandings (MOUs) signing between Tekno Logam, Japan Matex and Neuron Japan; and Oilfield Technical Inspection and Sky-Futures Partners Limited. The MOU signing ceremony were witnessed by YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry and Datuk Dr. Wong Lai Sum, CEO of MATRADE.
MATRADE received positive response from many foreign buyers on the high quality and capabilities of Malaysian companies in providing various oilfield and downstream products and services. Many of the exhibitors and buyers looked forward to participating again in OTC Asia 2016.
New Opportunities for Beauty and Personal Care Products in The Dominican Republic Market
WEDNESDAY, APRIL 2, 2014, KUALA LUMPUR: In a recent statement, Malaysia External Development Corporation (MATRADE) said that the Dominican Republic market offers much opportunity for the Malaysian cosmetics sector. Dominican Republic constitutes a sizeable market for cosmetic products and toiletries in the Caribbean.
MATRADE Leads Malaysian Building Materials Exporters into Moscow
MONDAY, MARCH 31, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE), will be organising the participation of Malaysian companies in the upcoming international exhibition, MOSBUILD 2014 which will be held at the Expocentre, Moscow, Russian Federation from 1 to 4 April 2014.
The Malaysia Pavilion occupying 12 booths exhibiting products ranging from solar system, timber flooring, aluminium extrusion, playground equipment, electrical products to LED streets light. MOSBUILD is the leading and largest building materials exhibition in Russia and Eastern Europe. It also is a strategic platform for Malaysian companies to tap the huge potential in the emerging markets of Russia, the CIS and also Eastern Europe countries such as Hungary, Poland and the five Central Asian countries of Kazakhstan, Turkmenistan, Uzbekistan, Tajikistan and Kyrgyzstan.
According to MATRADE, “One to one business meeting session have been arranged between local importers and the Malaysian exhibitors with over 70 local companies based in Moscow and other cities in Russian Federation and neighbouring countriesâ€.
Apart from the pre-arranged meetings, MATRADE will also be organising a business visit for all the Malaysian delegation to Leroy Merlin, a hypermarket for building materials in Moscow. With the upcoming FIFA World Cup 2018 in Russia, the housing and properties market is expected to expand together with the developments in road and transport infrastructure across Russia, thus leading to increased demand for construction and building materials. Malaysian building material companies interested to explore business prospects in Russia can contact MATRADE for more information.
Malaysian Automotive Companies Recorded Better Sales in INAPA 2014
FRIDAY, MARCH 28, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) for the third consecutive years had organised the participation of Malaysian companies at the Indonesia International Auto Parts, Accessories and Equip Exhibition 2014 (INAPA). The event held from 19 – 22 March 2014 and generated sales of RM70.94 million compare to last year’s sales of RM8.98 million.
Among the products of interest were motorcycle parts and accessories, disc brake pads, battery starter, car care products and accessories, automotive lubricants, steering and suspension parts.
According to MATRADE, “The Indonesian automotive industry is still the major market in ASEAN with car sales in Indonesia and are expected to grow between five and ten percent to 1.3 million of total vehicles in 2014.
In 2013, export of transport equipment was valued at RM9.63 billion. The major transport equipment products to Indonesia were parts & accessories of motor vehicle, parts and accessories of motorcycles & cycles and passenger motor vehicles. Indonesia was also Malaysia’s 4th largest trading partner in 2013
US FDA Proposed Updates to Nutrition Facts Label on Food Packages
THURSDAY, 27 MARCH 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) today released a statement saying that the US Food and Drug Administration (FDA) recently proposed changes on product label of processed food sold in the US market.
The main intention is to educate society on the latest scientific information, including the link between diet and chronic diseases such as obesity and heart disease. The proposed label also would replace out-of-date serving sizes to better align with how much people really eat, and it would feature a fresh design to highlight key parts of the label such as calories and serving sizes. To give more impact on the presentation, the font will be clearer and important nutrition information will be highlighted.
The changes that been proposed by FDA start with information about the amount of added sugars in a food product. Besides, companies need to update serving size requirements to reflect the ideal amounts that should be consume. Companies also need to present dual column labels to indicate both per serving and per package calorie and nutrition information for larger packages. By this effort, companies under FDA able to refresh the format to emphasize certain elements, such as calories, serving sizes and Percent Daily Value, which are important in addressing current public health problems like obesity and heart disease.
MATRADE states that correct nutritional labeling on the packaging is mandatory for all processed food & beverages sold in the USA. Therefore, Malaysian companies that currently exporting or plan to export to the USA in the near future need to fully understand and prepare to make necessary changes on their product labels to suit the requirement.
Based on the proposed time frame, the regulation will be effective 60 days after the date of official announcement by the US FDA. The compliance period will be 2 years after the effective date, so that all companies will have ample time to change the labeling for their products while balancing the need for consumers to have the information in a timely manner.
MATRADE Drives Collaborations in OTC Asia
TUESDAY, 25 MARCH 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) drives Malaysian oil & gas companies in forming joint ventures or collaborations with foreign companies during their participation in trade fairs or trade missions. In conjunction with Offshore Technology Conference (OTC) Asia 2014, MATRADE further improved their business platforms by supporting 25 Malaysian oil & gas exhibitors as well as organising the Individual Business Meetings (IBM) on the 25 and 26 March 2014. MATRADE through its international network has invited 25 oil & gas foreign companies to come and meet with the Malaysian oil & gas companies in Kuala Lumpur.
During MATRADE’s participation at OTC Asia 2014, two Malaysian oil & gas companies had signed a memorandum of understanding (MoU) with Japan and UK based companies. The first memorandum was signed between Tekno Logam, Japan Matex Co. Ltd and Neuron Japan Co. Ltd. The three companies had form a joint venture company known as Neutex Advance Engineering Sdn Bhd producing metal expansion joints, gland packing and servicing valve, compressor and pumps. This partnership of producing metal expansion joints is the first ever in Malaysia.
The second MoU was signed between Oilfield Technical Inspection (OTI) and Sky Futures providing Unmanned Aerial Vehicle (UAV) services throughout South East Asia. This arrangement will increase OTI’s inspection capabilities and allow both companies to offer their clients extended geographical coverage for their flare stack inspection requirements. Both companies recognized that this agreement will bring significant trading benefits to each other whilst enhancing their respective sales capabilities.
According to MATRADE, this collaborative partnership between Malaysian companies and foreign companies reflects the capabilities and quality of Malaysian products and services.
In addition, MATRADE emphasised that the participation in OTC and IBM programme is an important platform to further promote Malaysian companies and a great pillar for the Malaysia’s Economic Transformation Programme in the oil & gas sector.
MATRADE Leading Malaysian ICT Companies at CEBIT 2014
WEDNESDAY, MARCH 19, KUALA LUMPUR: Malaysian companies which participated in the Malaysian pavilion organised by the Malaysia External Trade Development Corporation (MATRADE) at the recently concluded CEBIT 2014 notched sales worth RM86.04 million.
Malaysian products and services that received strong support from the buyer’s community at CEBIT 2014 included encryption technologies, middleware for telecomunication sectors, total solutions involving biometric and RFID related technologies for sector such as logistics, retail and aviation sectors, multimedia content, Internet of Things (IoT) solutions, call centre related solutions, hardware accessories and English language software.
The event which was held at Hannover, Germany from 10-14 March 2014 involved the participation of 14 Malaysian exhibitors. Some of the companies that were participating in the CEBIT trade fair for the second consecutive time included WannaStation.com, Pradotech Corporation, Ocean Wide Service Station, Malaysian Software Testing Board (MSTB) and Bizcode Asia. The rest of the Malaysian companies were Bluedge, Boneybone Ventures, Custommedia, First Online, Grammar Expert, Ireka Soft, Itopia Services, IX Telecom and Verion Research.
According to Mr. Jai Shankar, the Trade Commissioner of MATRADE Frankfurt, CEBIT provides a platform for Malaysian companies to further promote their products and services to European market and serves as a stepping stone for globalization. “It will also give them insight on the latest trends ensuring Malaysian companies do not lag in terms of level of innovation required to succeed commerciallyâ€, he added.
MATRADE marketing networks were done on various levels including through collaboration with other MATRADE offices in Europe such as MATRADE Warsaw, London and Milan as well as close cooperation with selected trade chambers and associations in German and other parts of Europe to bring potential buyers meet Malaysian exporters during CEBIT.
Breaking Into the Indonesian Automotive Parts and Components Market
TUESDAY, MARCH 18, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will facilitate the Malaysian participation in The 6th Indonesia International Auto Parts, Accessories and Equip Exhibition 2014 (INAPA), from 19 - 22 March 2014 at Jakarta International Expo (JIExpo)-Kemayoran, Jakarta, Indonesia.
A total of 9 Malaysian exhibitors will be participating for the event. Among the products promote include brake pads, brake shoes, visors, antennas, bulbs, lubricants, steering and suspension parts, screw and bolts, plastic and rubber parts for motorcycles, sensors and camera system for automotive and other parts and components.
MATRADE have arranged more than 170 business meetings for the Malaysian companies during the 4-day event with over 100 potential business partners. INAPA is one of the largest international exhibitions for automotive industry in ASEAN. Indonesia is among the world’s largest consumers in motor vehicles after China and India.
During INAPA, Malaysian exporters will be able to leverage on the one – to – one business meetings arranged for them with the Indonesian importers and distributors. Thus, the prospect for Malaysian exporters to this market remains promising.
This year would be the third participation by MATRADE in INAPA since 2012. In 2013, total sales of RM8.98 million was recorded by Malaysian companies participated under the Malaysian Pavilion. Participation at this exhibition is part of the MATRADE programme to promote Malaysian products and services to ASEAN market.
Malaysian Companies Achieved Strong Sales at FOODEX Japan 2014
KUALA LUMPUR, MONDAY, 17 MARCH 2014: A total of 24 Malaysian companies participated under MATRADE’s national pavilion in the recent FOODEX Japan trade fair held from 4 – 7 March reported sales of RM52.75 million. Confectionery products contributed 38.14 percent of the total sales, followed by beverages products, 30.13 percent; and food ingredients, 14.26 per cent.
This year marked MATRADE’s 12th consecutive participation in the event. Malaysia’s national pavilion at FOODEX Japan received a total of 1,790 trade enquiries throughout the four day-event from importers, distributors and procurement centers from Japan and other countries in the region such as China and Korea.
The event which was held in Makuhari Messe, Chiba, Japan was an ideal platform to highlight the strength of the Malaysian F&B sector. For the first time, products from Carotino Sdn. Bhd (premium red palm oil – “CAROTINOâ€), Vistern Health Sdn Bhd (sparkling vinegar drink – “HONEY MART Sparkling Euphoriaâ€) and Agro Jerneh Sdn. Bhd (healthy snack bar – “MOOLA BARâ€) were introduced during ‘Gourmet Beauty Talk Lab†arranged by the organiser in FOODEX. This is a platform provided to National Pavilion organisers which directly reaches buyers through both online and offline medium.
One of the participants under Malaysia’s pavilion, Ms Anna Teo from Hernan Corporation Sdn Bhd said, “This is our second year participation in FOODEX Japan. We managed to obtain buyers from Hong Kong and Canada last year. This year, we have created a new product for Japanese market which is Durian and Chempedak Daifuku and we have received a lot of enquiries from the Japanese buyers.†She added, “FOODEX has given us a platform to enter a new market to promote our Malaysian exotic fruits. We truly appreciate MATRADE’s effort in assisting us.†Another Malaysian participant, Mr. Ng Boon Yeap of Le Bourne Sdn Bhd commented that FOODEX is an excellent gateway to the Japan market.
According to Mr. Kua Kiat Chye, Trade Commissioner of MATRADE Tokyo, Malaysian F&B products are widely accepted in Japan due to its assurance on standard and quality. Apart from competitive pricing, product innovation, attractive packaging and leveraging on Malaysia’s Halal certification, Malaysian companies should also emphasise in positioning their products for the premium market segment. In addition, Malaysian companies should also consider opportunities in Japan’s hospitality sector as the hotels, restaurants and catering services need to meet the growing number of Muslims from Africa, Middle East and Southeast Asia visiting Japan for international conferences, events and holiday destination.
Held annually, FOODEX Japan is one of the largest F&B trade fairs in the Asia Pacific region. This year’s event was participated by 2,808 exhibitors from 78 countries and attracted over 75,766 trade visitors. As such, MATRADE plans to continue organising the participation of Malaysian companies at the FOODEX Japan 2015 which will be held from 3 - 6 March 2015.
MATRADE Targets RM400 Million of Projects in Myanmar
WEDNESDAY, MARCH 12, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be targeting various construction projects for Malaysian companies worth RM400 million in Myanmar. These projects include residential, commercial, industrial parks and mixed development projects such as hotels, office buildings and shopping malls. The owners of these projects, which were identified by MATRADE, are Myanmar government-related agencies and the private sector.
Nine Malaysian construction companies will be joining MATRADE for a Specialised Marketing Mission to Myanmar from 17 – 21 March 2014 to meet the project owners and assess the projects identified. The Malaysian firms represent various construction sector including building construction, property and township development, infrastructure, roads and highways, water-related services as well as consultancy services such as engineering, architecture, project management and specialised research services.
Programs arranged by MATRADE for the Malaysian firms include meetings with project owners and participation in the Myanmar Infrastructure Summit and Exhibition, organised in Yangon, the commercial capital.
Myanmar offers huge business potential and opportunities, especially in the infrastructure and property development sector. Reforms undertaken by Myanmar have impacted positively to its economy and enhance trade and investment flows within the country. There is a surge in demand for modern residential and commercial properties due to the changing lifestyle of the people and influx of foreign investors into the country. In addition, infrastructure development is also given a priority by the government to facilitate the rapid economic activities taking place in the country and improve the social wellbeing of the 60 million Myanmar population.
Malaysian firms are in the best position to contribute to the development of the country due to its proven track record in undertaking various construction and infrastructure projects internationally. This is the second time a Specialised Marketing Mission is organised to Myanmar after the first event in 2013, of which RM330 million worth of projects were identified.
GULFOOD 2014 Opens More Opportunities for Malaysian SMEs
KUALA LUMPUR, MONDAY, 10 MARCH 2014: GULFOOD, one of the biggest annual food and hospitality trade show in Dubai saw Malaysia’s largest participation with 70 companies, including 29 companies making inroads into the market for the first time. This year’s participation generated sales of RM638.9 million and received a total of 19,856 trade enquiries throughout the five day event.
According to MATRADE, Malaysian food products are well accepted and widely available in all major supermarkets in the region. Among the products promoted by companies during GULFOOD this year were palm oil based products, beverages, food ingredients, confectionery, sauces and paste, frozen food and bakery products.
Malaysia’s exports of processed foodstuff to UAE increased from USD 95 million in 2012 to USD 104.5 million in 2013. It is expected that the growth will continue in the coming years. Malaysian food products are widely accepted in this part of the world because of its high quality, variety and halal certification.
Dubai serves as the economic hub for Middle East and one of the largest importers of foodstuff in the region. Dubai imports USD 5.32 billion of food products annually. More than 75% of its imports of foodstuff are for re-export to other Gulf countries. Besides the growing local market, UAE has also established itself as the re-export centre of the Middle East supplying to more than 2 billion people in the region including countries such as Africa, Iran, Iraq, neighbouring Gulf countries, CIS countries, India and Pakistan.
Mid-Tier Companies Development Programme To Benefit Malaysian Exporters
MONDAY, MARCH 10, 2014, KUALA LUMPUR: The Ministry of International Trade & Industry (MITI), through Malaysia External Trade Development Corporation (MATRADE) aspires to accelerate the growth of Malaysia’s Mid-Tier Companies through the Mid-Tier Companies Development Programme (MTCDP). Recognising the economic contributions of these companies, the MTCDP was specifically designed and developed for Mid-Tier Companies (MTCs). MTCs are companies that generate annual revenues of RM50 million to RM500 million for manufacturing sector and RM20 million to RM500 million for services and other sectors.
Through this programme, MTCs will enjoy accelerated growth and global expansion. Participants will have better access to new markets, be introduced to new market segments/customers globally, and receive access to credible financial institutions overseas.
With the recent appointment of MATRADE as the implementing agency, the Government is confident that this programme will develop and nurture these MTCs to become more resilient and competitive regionally, and internationally. This will subsequently contribute to strengthening the Malaysian economy and increase the number of high-income jobs in Malaysia.
A total of 50 high-potential Mid-Tier Companies will be selected at the start of the programme. The programme will develop and nurture 50 new MTCs each year until 2020. Each company will receive support tailored to its specific needs, such as leveraging on a global network of potential business partners, distributors, technology partners, financial institutions, and investors. Participants will also enjoy access to real-time market intelligence and business support tools provided by an international management consultant.
It is targeted that by 2020, the programme is expected to generate at least RM6 billion in Gross National Income (GNI), RM6 billion in exports, and more than 130,000 jobs.
MATRADE is seeking high-potential, high-performing MTCs to participate in this programme. A briefing session will be held by MATRADE to highlight the potential benefits for Malaysian MTCs through participation in the MTC Development Programme. The briefing session will be held from 2.00pm – 4.00pm on 11th March 2014 at Menara MATRADE, Kuala Lumpur. Interested companies are encouraged to attend this briefing session.
For further details, please contact the MTCDP Secretariat Mrs Yuslinawati Mohd Yusof on general line 03-62077077 (Ext 7848) or by E-mail This email address is being protected from spambots. You need JavaScript enabled to view it. and Mrs Siti Nur Nafhatun 03-62077077 (Ext 7849) or by E-mail This email address is being protected from spambots. You need JavaScript enabled to view it.
Malaysian Companies Urged Not To Miss MATRADE EXPORTERS FORUM 2014
FRIDAY, MARCH 7, 2014, KUALA LUMPUR: MATRADE will kick-start its series of Exporters Forum 2014 at Menara MATRADE, Kuala Lumpur, on 11 March 2014. The forum, carrying the theme, “Energising Exports†will be officiated by Deputy Minister, Ministry of International Trade & Industry, YB Datuk Ir. Hamim Samuri.
MATRADE in a statement today announced that the Forum, an extension of its Briefing & Consultation programme with Malaysian exporters, will also be held in 9 main cities namely Johor Baharu, Penang, Kota Bharu, Kuantan, Ipoh, Sungai Petani, Seremban, Tawau and Bintulu throughout the year.
The Forum, aimed at enhancing exporters skills and knowledge. Workshops and trade consultation session will be arranged during the forum. In addition, the participants will be benefit from the knowledge sharing of experience by Malaysian companies who have successfully ventured abroad. The programme will also update participants on MATRADE’s activities for the year.
For details on the topics to be presented at the Malaysia Exporters Forum, please log on to: www.matrade.gov.my or kindly contact Mr. Mohd Amin Bakar (03-6207 7636)/ Mdm. Siti Saedah Abu Bakar (03-6207 7642) for participation requirement.
Malaysia Participation in FOODEX Japan 2014

MONDAY, MARCH 3, 2014, KUALA LUMPUR: A total of 24 Malaysian exhibitors will be taking part in FOODEX JAPAN 2014 under Malaysia External Trade Development Corporation (MATRADE) from 4 - 7 March 2014 at Makuhari Messe, Chiba, Japan.
Malaysian exhibitors will promote frozen food, palm oil products, confectioneries, sauces and paste, and F&B ingredients. More than 313 business meetings have been arranged by MATRADE for the Malaysian companies during the 4-day event with over 100 potential business partners.
MATRADE is also leveraging on the event to highlight the strength of the Malaysian F&B sector especially in terms of developing and marketing innovative products in particular to meet the changing consumer trend in Japan. According to MATRADE, awareness among the Japanese companies on the growing halal market and need to cater to the growing Muslim tourist arrivals in the country, Japanese companies are looking at diversifying into this business and are keen to explore both the domestic and overseas halal market. For this year’s event, MATRADE has been invited by Japan Management Association (JMA), the organiser of FOODEX to present on Malaysia’s experience in promoting halal products and services at its inaugural "Halal Seminar" which will be held in conjunction with FOODEX 2014.
The growing number of elderly in Japanese population provides opportunities for Malaysian companies to penetrate Japanese market for functional food. In addition, convenient and easy-to-prepare foods are another product category with potential demand. Product categories within this sub-sector include ready and frozen meals, snack bars and meal-replacement drinks.
FOODEX Japan offers the best platform for all sectors of the F&B industry to both showcase and source the products for Japan market and neighboring Asian countries such as Korea, China, and Taiwan. It is an exhibition for Malaysian companies not only to promote their ‘Made in Malaysia’ products but to also increase market visibility in Japan and the international market.
MATRADE has been spearheading Malaysia’s participation in FOODEX Japan for the last 11 years.For FOODEX Japan 2013, a total of 20 Malaysian companies participated and generated RM29.68million in total sales.
MATRADE Creating Business Opportunities at OTC Asia 2014

FRIDAY, FEBRUARY 28, 2014, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) will be coordinating participation of Malaysian companies in the Offshore Technology Conference (OTC) Asia on 25 – 28 March 2014. OTC Asia is a part of the same successful brand OTC held annually in Houston, an event considered by the industry as the largest and most premium oil and gas event in the world. It is also the first to be held in Asia and Kuala Lumpur.
According to MATRADE, they provide several platforms for Malaysian companies to benefit from the event. MATRADE had secured a total of 225 sqm of exhibit space at Hall 6, KL Convention Centre and 25 Malaysian companies will be exhibiting under MATRADE’s flagship. Among the products and services to be exhibited are chemical solution, nanoemulsion technology, cathodic protection equipment, slickline well intervention and cased hole electric line logging and perforating services, engineering services, non-destructive testing (NDT), pigging product, pipeline inspection, grease stain removal, coverall protective apparel, gasket, seals, specific single-lift and modular E-houses, navigation aids, marine and lifesaving equipment, fabrication works, field joint coating services, H2S safety services and cementing services, installation & construction inspection, repair and maintenance (IRM), safety footwear and logistics.
Besides participation in the exhibition, MATRADE will also be organising Individual Business Meetings (IBM) for its exhibitors and related Malaysian oil & gas companies. MATRADE had invited a total of 31 foreign buyers from 19 countries for the meetings session to be held in conjunction with OTC Asia 2014 from 25- 26 March 2014. Among the products and services of interest by the buyers include pipeline systems & equipment, valves, pumps, gaskets & bearings, safety equipment and engineering services, logistics services as well as training and consultation. Foreign buyers are from South Korea, Canada, Ecuador, France, Hong Kong, India, Indonesia, Ireland, Myanmar, Nigeria, Norway, Pakistan, Philippines, Thailand, Uganda, United Arab Emirates, United Kingdom and Venezuela.
MATRADE in the press statement emphasised that the IBM programme is a platform for the Malaysian companies to meet and promote their products or services to overseas buyers.
Tapping Into Opportunities in the Aerospace and MRO Industry

FRIDAY, FEBRUARY 21, 2014, KUALA LUMPUR: Malaysian companies that participated in theSpecialised Marketing Mission (SMM) on Aerospace & Maintenance, Repair and Overhaul (MRO) Industry to Singapore reported successful outcomes, establishing new business deals in the Asia Pacific market.
According to Malaysia External Trade Development Corporation (MATRADE), 15 Malaysian aerospace and MRO related companies participated in the mission which was held in conjunction with the Singapore Airshow 2014. A total of 215 business meetings were conducted with potential buyers and clients, arranged by MATRADE.
The event which was held from 11 – 16 February 2014 generated sales totalling RM61.6 million for a range of services and products including specialised aerospace engineering services, aircraft interior design conversion, MRO services, fixed-base operation (FBO) services, avionics system integration, safety device products and services, human capital development programs, and manufacturing of precision part and components.
The Singapore Airshow is the biggest international aerospace business platform in the Asia Pacific region. This year’s event hosted 1,000 exhibitors from 47 countries and has drawn over 40,000 trade visitors from 125 countries, including government officials, military and commercial leaders.
MATRADE took the opportunity during the show to promote its upcoming event, ‘Kuala Lumpur International Aerospace and Defence Business Convention’ scheduled from 23 – 25 June 2014. The first to be hosted in Malaysia, the event is an excellent opportunity for leaders of the aerospace industry to connect with potential industry partners.
Malaysian Companies Report Successful Outcome at Arab Health 2014

WEDNESDAY, FEBRUARY 12, 2014, KUALA LUMPUR: Malaysian companies participating at the Arab Health 2014 healthcare exhibition reported sales of RM215.3 million. Arab Health 2014, the Middle East’s largest healthcare show, was held at the Dubai International Exhibition Centre in Dubai, United Arab Emirates (UAE) from 27 to 30 January 2014.
A total of 32 Malaysian companies took part in the exhibition, with 15 companies participating under Malaysia External Trade Development Corporation’s (MATRADE) pavilion. Amongst the healthcare products of interests were hospital beds & medical furniture, medical gas pendants, sutures, in vitro medical devices, endotracheal tube, mobile medicine, stem cell treatment, male circumcision clamp, aerosol mask with tubing, hand sanitizer, food and health supplements, and latex examination glove. Interests to source from Malaysia were received from India, Pakistan, Egypt, Oman, Saudi Arabia, Iran, China, UAE, Germany and Turkey.
According to Mr. Mohd Mustafa Abdul Aziz, MATRADE’s Senior Trade Commissioner in Dubai, “The West Asia region is experiencing tremendous growth in the healthcare sector. The growth is attributed to a number of factors including fast growing population, liberal trade policies, adaptation of international standards in healthcare, as well as the fact that the government now recognizes the need to provide high quality healthcare to its population through privatization of health servicesâ€.
Mohd Mustafa further added “The market for healthcare products and services in the region is comparable to that of any developed part of the world. According to an industry estimate, the healthcare market in the region is around US$82 billion. The region still seems very buoyant and the healthcare sector has not yet shown any sign of being affected by the global economic slowdown. By 2025 the Middle East is expected to spend over US$123 billion on new healthcare facilitiesâ€.
Arab Health 2014 brought together over 3,900 exhibitors from more than 64 countries including 38 national pavilions. More than 85,000 trade visitors attended the exhibition and conference during the four-day show.
MATRADE and the healthcare industry will continue to work together to ensure continued presence at the world’s leading events for medical devices and pharmaceuticals industry. The forthcoming events by MATRADE to promote the healthcare products will see Malaysian companies’ participation in International Medical Fair in Singapore from 9-11 September 2014, CPhI Worldwide 2014, Paris from 7-9 October 2014 and MEDICA Dusseldorf, Germany from 12-15 November 2014. Interested Malaysian companies may contact MATRADE to participate in any of these events.
Latvia Holds Potential Business Opportunities For Malaysian Firms

WEDNESDAY, JANUARY 15, 2014, KUALA LUMPUR: Latvia, which became the latest member of the Eurozone in 2014, is currently experiencing relatively strong economic growth and this will provide Malaysian companies with export opportunities in the coming years.
According to Malaysia External Trade Development Corporation (MATRADE) the country, which is one of the three Baltic States, has the potential of being the fastest growing economy in EU over the next few years. It is expected to post significant GDP growth of around 4.2 per cent in 2014 compared to the Eurozone’s 1.1 per cent. Unemployment in Latvia is set to be 10.3 per cent of the workforce in 2014, with the Eurozone average predicted to be 12.2 per cent.
The Latvian Financial Ministry has indicated that domestic consumption will determine the bulk of economic growth in 2014.
There will be opportunities for Malaysian companies interested in infrastructure projects in the Baltic state. One such project is the construction of the Rail Baltica project. The Rail Baltica project plans to create a rail line from Tallinn to Berlin in an effort to create faster connection times and boost local economies. Work on the ten-year old project is expected to begin this year. It is estimated that the project could cost up to Euro1 billion for Latvia and over Euro3 billion for the Baltic States in total. The cost of design work and operational study on the railroad section going through Latvia is expected to be about EUR1 million for 2014 and approximately EUR3.9 million in 2015.
There are also opportunities in other projects where there is allotment of European funding such as enhancement of energy efficiency in commercial buildings programmes in Latvia. The construction sector keeps growing largely due to public contracts and the EU funds projects. In 2012, construction volumes increased by 14.6 per cent, while in the third quarter of 2013 by 11.6 per cent. Increase in the sector is mainly determined by the increase in construction of residential buildings and civil engineering structures, as well as in port reconstruction. Even though construction volume is growing rapidly, it still drops behind the pre-crisis level notably.
There is also allocation of EUR118.5 million under the European Regional Development Fund (ERDF) ICT Project to install ‘The Middle Mile’, a broadband internet optical fibre network throughout Latvia which could be of interest to Malaysian companies.
MATRADE, which is Malaysia’s national trade promotion agency, highlighted that key sectors that could be of interest to Malaysian exporters is the educational sector especially those related to e-learning and usage of ICT tools as well as skills training.
Malaysian companies seeking to enter Latvia should form business alliances with European companies as preference is generally given to these firms, especially as EU funding is involved in many instances.
Opportunities in the Caribbean Island of Dominica

MONDAY, JANUARY 6, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is encouraging Malaysian exporters to look to the English-speaking Caribbean Island of Dominica for business opportunities. The Government has recently drawn up fiscal measures aimed at revitalizing the economy that would sustain a target of 2.4% of GDP in 2014 onwards.
Although Agriculture remains the economic mainstay Dominica has built up a handful of successful industries specialising in soaps, agro-processing electronic assembly, apparels, furniture, rum, candles, bottling and paints. Efforts are underway to diversify the island's production base by developing the eco-tourism industry and the offshore financial services.
According to MATRADE, Malaysia’s exports to Dominica in 2012 grew 44.4% to RM9.1 million. Machinery, appliances and parts represented the bulk of exports, accounting for 83%. This was followed by Electrical and electronics at 5.8% share, palm oil at 2.7%, transport equipment at 2.2% and wood products at 1.9%. For the period of January to October 2013, exports were valued at RM4.89 million.
Trade Commissioner of MATRADE Miami, Jonathan Rao said “Dominica is partly benefiting from its diaspora living mainly in the US, Canada, Guadeloupe and Martinique whose foreign remittances are beginning to drive in the buying power. The local supercenters and ‘Walmart’ concept retailers that carry wide assortment of items would be the best entry point for Malaysian exporters to introduce their products in Dominica. Another option would be approaching the regional wholesalers in New York, Los Angeles and California or regional transhipments for the Caribbean marketâ€.
“Some Malaysian hot sauces distributed by a wholesaler from New York are found in the shelves of Dominica grocery storesâ€, he added. Among the Malaysian products that have good potential are electrical appliances, furniture, building materials, baby and adult diapers, household cleaning products, plastic disposables, cosmetics, medical products and snacks.
Other opportunities include the development of boutique hotels and marine resort, health and wellness centres such as spa services and recuperation facility for patients after surgery and development of country-side lodges and bio-parks that incorporate the diverse natural attractions, wildlife and pristine eco-systems.
Dominica offers fiscal incentives and other concessions for foreign investments. Some of these Incentives include granting of a tax holiday of up to 20 years for approved hotel and resort developments and exemption from payment of import duties on machinery, equipment, spare parts, packaging materials, building materials, furniture & fittings, and operation vehicles. The priority sectors for investment are tourism, manufacturing, agro-processing, information & communication technology and creative & cultural industries. Malaysian companies can contact MATRADE Miami to obtain further information on doing business in Dominica.