Malaysia’s F&B Products Continue to Expand into the Australian Market
WEDNESDAY, SEPTEMBER 23, 2015, KUALA LUMPUR: Malaysian food & beverages (F&B) sector continues to target the high-value Australian market and this is reflected from the participation of 18 Malaysian exhibitors in FINE FOOD Australia 2015. The participation in the event, which takes place from 20 to 23 September 2015 at Sydney Olympic Park, Sydney Showground in Australia is spearheaded by Malaysia External Trade Development Corporation (MATRADE) for the 10th times.
Congregating under the Malaysian Pavilion, the participants comprised major players as well as SMEs in the Malaysian F&B industry promoting frozen food, ready-to-eat meals, durian and coconut based products, palm oil products, confectioneries, sauces and paste, health supplements and food ingredients. More than 95 business meetings have been arranged by MATRADE for the Malaysian companies during the 4-day event with over 80 potential business partners.
According to Noor Hayati Abu Noh, Malaysian Trade Commissioner in Melbourne, MATRADE is leveraging on the event to highlight the strength of the Malaysian F&B sector especially on innovative products that meet Australia’s food industry trends and standards. “Malaysian companies attending the event can also leverage on the Malaysia-Australia Free Trade Agreement (MAFTA) which was implemented in 2013 and provides preferential tariff for all Malaysian products entering Australia,” she said.
This year’s edition in Sydney will position Malaysia as a sourcing destination among Australian manufacturers, importers and distributors to create more trading opportunities for both countries.
In 2014, Malaysia exported RM1.18 billion worth of processed food to Australia. For the period of January – July 2015, exports were valued at RM700.5 million. Major products exported included food ingredients and preparations, cocoa and cocoa preparations as well as processed seafood.
FINE FOOD Australia offers the best platform for all sectors of the F&B industry to both showcase and source the products for Australia market and neighbouring Oceania region including Papua New Guinea, New Zealand Fiji and Tonga.
