Malaysia External Trade Development Corporation

KUALA LUMPUR, NOVEMBER 9, 2016 – Malaysia’s leading trade fashion and lifestyle event, Malaysia Fashion Week (MFW), a project by INTRADE which took place from 2 to 5 November 2016 concluded with a stirring success. The event generated potential sales of RM 201.90 million, a 58.3% increase as compared to last year’s edition.

The sales breakdown generated throughout the 4-day event is:
• Trade Exhibition : RM 78.55 million,
• International Sourcing Programme (INSP): RM 54.45 million and
• Premium & Fashion Buyers Meetings: RM 68.90 million.

The key highlight of the event was the International Sourcing Programme (INSP) where a total of 1,500 business meetings were arranged between 122 international buyers from 24 countries and nearly 300 Malaysian suppliers. The top five markets that have registered highest potential sales following the business meetings were Qatar, Egypt, United Kingdom, Thailand and Kazakhstan.

MFW, a project by INTRADE is Malaysia External Trade Development Corporation’s (MATRADE) signature event held annually. For the past three years, through a strategic public-private partnership, MATRADE has collaborated with Stylo International to organised MFW, a project by INTRADE. INTRADE on its own is a renowned international trade fair organised by MATRADE for the past 10 years.

Positioned as the sole trade event dedicated for the fashion and lifestyle sector, the event this year featured 308 booths of which 85% were taken up by Malaysian companies and the remaining 15% by international businesses from 16 countries. There were six clusters introduced at the event namely Fashion, Textiles, Art and Handicrafts, Cosmetics and Beauty care, Interior Furnishings as well as Jewellery.

Chief Executive Officer of MATRADE, Dato’ Dzulkifli Mahmud said, “Malaysian fashion and lifestyle sector is rapidly growing and MATRADE recognised the importance to highlight Malaysian capabilities in this sector to the world. We are extremely pleased to have surpassed the target of 10% to 15% set for the event and this success clearly proves that the sector, which is categorised as soft exports, is a high potential export segment that must be given top priority.”

“The event is also testament to the Government’s initiative to drive exports contribution from the sector to the Malaysian economy,” he added.

For more details, visit malaysiafashionweek.my or follow Malaysia Fashion Week on Facebook/Instagram.