New Exporters Development Programme

For companies new to exporting, MATRADE has three intensive programmes to hasten export readiness of SMEs. The Women Exporters Development Programme (WEDP), Youth Exporters Development Programme (YEDP) and Bumiputera Exporter's Development Programme (BEDP), are all targeted export support facilities, each specifically tailored to boost export learning and performance of three specialised population groups, consisting of women, youths and Bumiputera. Statistics have shown that these groups have historically exhibited low levels of export participation in Malaysia.

Companies interested in the WEDP, YEDP and BEDP specialised programmes can apply directly to the Women, Youth and Bumiputera Exporters Development Unit at the contact listed below. Applications must be substantiated with verified documents and all applicants must meet a standard participation criterion. Shortlisted companies will be subjected to factory audits, interviews and assessment by MATRADE prior to the final selection.

MATRADE uses the Exporters' Readiness and Capability Assessment (ERCA) model to assess the companies for selection into the programme. Selected companies will undergo the programmes for three years.

Announcement

We would like to inform all Malaysian exporters that, the Bumiputera, Women and Youth Exporters Development Programme has been suspended until further notice. MATRADE understands the importance of this programme and apologises for any inconvenience caused by this suspension.

Standard Criteria

Exporters Development Programmes
Programme Women Exporters Development Programme (WEDP) Youth Exporters Development Programme (YEDP) Bumiputera Exporters Development Programme (BEDP)
CEO/Managing Director(s) Must be women Must be youths Must be Bumiputera
Equity Majority or at least 51% owned by women

Majority or at least 51% owned by youth(s)
(Youth in this context is defined as between the ages of 20-40 years)

Majority or at least 51% owned by Bumiputera
Company Status
Local Business Presence
  • Been in operation for at least 3 years in Malaysia
  • Have a footprint / presence / share in the Malaysian domestic market
Industry Sector

Open. Either merchandise or services trade

Woman Exporters Development Programme (WEDP)

WEDP is a gender specific, three-year export support program, targeted for women exporters. WEDP began in 2005 with the aim of encouraging competitive and sustainable women-owned companies to expand their product and services exports.

Briefly, the eligibility criteria include women-owned companies where the majority or at least 51 percent of the equity is held by women. The CEO and/or Managing Director should be women. Other requirements include, being classified as a Small and Medium Enterprise (SME), has been in operation for a minimum of three years, has attained some level of market visibility domestically, and has a designated business premise or manufacturing locale.

Shortlisted companies will be audited and assessed by a committee consisting of TERAJU, PUNB, MARA, MITI and MATRADE. Assessments will be based on site audits, interviews and scores on the Exporter's Readiness and Capability Assessment (ERCA) Model.

Youth Exporters Development Programme (YEDP)

A specific and targeted three-year programme formulated for youths, between the ages of 20 to 40 years, who are interested or already involved in exporting. YEDP covers a broad range of sectors but gives special consideration to 'soft exports' from the creative industry such as the arts, music, fashion, lifestyle, crafts, design etc. The programme is relatively new and was started in 2014.

Bumiputera Exporters Development Programme (BEDP)

BEDP is another specialised export support program targeted specifically for Bumiputera companies. Started in 2004, it is almost identical and is managed along the same lines as the WEDP and YEDP. It is also a three-year program with the objective of growing competitive and sustainable Bumiputera exporters.

Benefits

Customised business coaching and intensive hand-holding support

Export support will be provided by experienced and trained officers who have extensive knowledge in export promotion through years of exposure in export trade. Coaches are supported by officers from the Women, Youth and Bumiputera Exporters Development Unit who will serve as liaison project officers responsible for the companies' performance and records.

Skills enhancement training will be conducted

on a quarterly basis in the form of seminars, workshops and symposiums. Attendance and participation in these events organised by MATRADE are free. These skills enhancement training address critical topics such as:

- Cross Cultural Understanding In International Business

- Steps to Successful Exporting

- International Business Communications

- Effective Negotiation Skills

- Formulating Export Plan & Market Entry Strategies

- Effective Bookkeeping for Exporters

- Branding for Global Market

Exposure to global markets

through active participation in international trade promotion activities held abroad. Selected SMEs will be given opportunities to promote their products and services at international trade fairs, customised selling missions and specialised marketing missions.

Free exhibition space allocation

for market exposure, publicity and opportunity to showcase their product or service offering for a period of 12 months at Malaysia Export Exhibition Centre (MEEC). MEEC is a permanent display centre for export-oriented Malaysian-made goods and services located at Menara MATRADE, Kuala Lumpur.

Networking and mentoring sessions

amongst SMEs and larger companies help broaden business outreach through the sharing of knowledge. Companies learn through sharing and are inspired by role-models and the achievements of others.

Development of leadership and entrepreneurial qualities

These sessions nurture and develop behavioural traits that help build binding interpersonal relationships which in turn are vital for business cooperation

Frequently Asked
Questions

Image

Need Help?

For enquiry, you can visit or contact:

MICRO, SMALL & MEDIUM ENTERPRISES UNIT

fas fa-location-dot

Tingkat 2, East Wing, Menara MATRADE


Jalan Sultan Haji Ahmad Shah

fas fa-phone

Tel: +03-6207 7077

Khairul Ridzman Khairul Anwar ( Librarian )

far fa-envelope
kridzman@www.matrade.gov.my

Zalipah Kassim ( Chief Librarian Assistant )

far fa-envelope
zalipah@www.matrade.gov.my
FaLang translation system by Faboba