Malaysia External Trade Development Corporation

In line with the update of eTRADE 2.0 guideline, recipients of eTRADE 1.0 are now eligible to apply for Onboarding Scheme.

Additional Requirements for Recipients of eTRADE 1.0 (effective 1 July 2022)

1. The applicant must meet at least ONE of the following requirements:
   • Diversification of eCommerce platform e.g. joining a different platform from the one chosen in eTRADE 1.0; OR
   • Presence in eCommerce platform for at least one (1) out of the last two (2) years* at applicant’s cost; OR
   • eCommerce export sales of not less than RM5,000 annually for at least one (1) out of the last two (2) years*

1. The application can be made beginning 1 July 2022.
2. Submission of application must be made within 6 months after payment has been made to cross border eCommerce platforms / channel partners.

* The last two (2) years are calculated as 24 months preceding the application date

• Application
  • Digital Marketing Template
  • Digital marketing plan and / or training programs
  • Screenshot of cross-border eCommerce presence
• Claim
  • Invoice from eCommerce Platform / Technology Solution Provider (TSP)
  • Receipt from eCommerce Platform / TSP
  • Outcome report of digital marketing activities
  • Training attendance sheet & certificate

• Invoice from eCommerce Platform / Channel Partner
• Receipt from eCommerce platform / Channel Partner
• Screenshot of company’s page in eCommerce platform

• SSM / SKM Registration Form (Form 9 / Form D / SKM Form / etc)
• Latest Audited Financial Report (for ROC) / Latest Management Account (for ROB)
• Form of Annual Return of A Company Having Shareholders (for ROC)
• Latest EPF Statement
• Product Brochure
• Letter of Declaration of Products Made in Malaysia (for trading companies)

• Onboarding Scheme Claim Application Form
• DMT Scheme Application Form

• Letter of declaration by supplier to certify that products are made in Malaysia (eTRADE Declaration Letter be printed in supplier Letterhead)

• Certificate of Co-Operative Act 1993
• Company’s Audited Financial Statement for the Year 2015 Or 2016 (Full Set)
• Latest EPF Statement (Form A is not applicable)
• Product Brochure

• Certificate of Registration of Business Form D
• Company’s Management Account for The Year 2015 Or 2016 (Full Set)
• Latest EPF Statement (Form A is not applicable)
• Product Brochure/Company Profile
• Corporate Profile from SSM

• Certificate of Incorporation Form 9 or Form 13
• Latest Form of Annual Return of Company Having A Share Capital (full set)
• Company’s Audited Financial Statement for the year 2015 or 2016 (full set)
• Latest EPF Statement (Form A is not applicable)
• Product Brochure/ Company Profile
• Corporate Profile from SSM

For enquiries, please contact:

eCommerce Ecosystem Unit,
2nd Floor, Menara MATRADE
Jalan Sultan Haji Ahmad Shah
50480 Kuala Lumpur
Telephone: +603 6207 7077
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Operating Hours

Onboarding Scheme

• Direct claim application –  company to onboard the eCommerce platform(s) first before submitting claim application.
• Within 6 (six) months after onboarding the eCommerce platform(s).
• Companies MUST utilize the incentive within the calendar year.

DMT Scheme

• Company is required to submit application form for DMT Scheme to MATRADE with detailed plan and quotation together with Digital Marketing Template for digital marketing and/or training for the year for approval process.
• Approved companies can submit claim for reimbursement of incentive after all digital marketing services have been rendered by the service providers and/or companies has attended the training programme
• Service providers for DMT activities can either be the eCommerce platform themselves, Technology Solution Providers (TSP) authorized by MDEC or channel partner appointed by the eCommerce platform.
• List of authorized TSP can be downloaded here: TSP List
• Company is allowed a maximum of 4 (four) times claim's submission within a year
• Claim submission must be within 30 days after the activities or services are completed.

Application Submission

Wish to apply for eTRADE Programme?

Company must adhere to the criteria below:

1. Registered with Suruhanjaya Syarikat Malaysia (SSM) –
   • Type of organization: Company (ROC) / Business (ROB) / Limited Partnership (LLP)
   • Co-operatives registered with Suruhanjaya Koperasi Malaysia (SKM)
   • Or relevant business registration bodies or local authorities* (for Sabah and Sarawak). 
2. Made in Malaysia – selling Malaysian made products or Malaysian brand registered with MyIPO
3. Malaysian Owned – at least 60% Malaysian ownership
4. SME – in accordance to SMECorp SME Definition
5. Must be a MATRADE member and have undertaken Exporters Readiness Assessment Test (ERAT)
6. Registered with MyExport
7. Open for Manufacturer / Trading Company only

*City Hall, Municipal, Town Board or District Office (for Sabah) / District Office or Inland Revenue Board (for Sarawak)

Additional Criteria for Onboarding Scheme

1. Minimum 6 (six) months in operation

Additional Criteria for DMT Scheme

1. Minimum 1 (one) year in operation
2. eCommerce ready – business operation on cross-border eCommerce platform(s) or cross-border eCommerce website for minimum of 1 (one) year

Onboarding Scheme

Listing or Subscription Fee

• For multiple platforms
• Maximum of 1-year period

Any activities associated with onboarding the eCommerce platform, but NOT limited TO:-

• Development of minisite, page or store for eCommerce platform
• Photography services
• Shipping cost to warehouse facilities abroad (e.g. Fulfillment by Amazon)
• Other related onboarding expenses (subject to MATRADE approval)

DMT Scheme

Digital marketing expenses but NOT LIMITED TO: -

• Content creation (video, advertisement, social media content creation, etc)
• Search Engine Optimization (SEO)
• Online Advertising Space Rental (Google Adwords, Fb Ads, etc)
• Key Opinion Leader (KOL) / Influencer
• Social Media Marketing (Facebook, Instagram, Twitter, etc)
• Keywords Advertising (KWA)
• Any other digital marketing activities subject to MATRADE’s approval

Training Expenses

• Training organized by eCommerce platforms, Channel partners, Government Agencies, Training Centres, etc
• Training content MUST be related to eCommerce e.g. account management, digital marketing, fulfilment, etc
• For courses registered under HRDF or other related agencies, balance fee after claim will be paid by MATRADE
• Expenses is claimable for unlimited number of registered staffs of the company