Page 18 - From Zero To Hero

18 | fromzerotohero
Keris Award and various Superbrands and
NAFMA Awards over the years.
DPI views these awards as key milestones in
recognition of the company’s team effort, hard
work and commitment that has been reflected
in their work.
Stepping into the World
DPI first ventured outside of Malaysia to
Singapore in the mid 1980s. As their earlier
strategies were aimed at being the first market
mover, DPI then ventured into other countries.
The company started to experience the fastest
growth with the establishment of a manufac-
turing network in China, Thailand, Australia,
Vietnam, Indonesia, South Korea, Pakistan
and Iran.
They also expanded into Japan, Singapore,
Hong Kong, Indonesia, New Zealand, Sri Lanka
and the Philippines.
Moving forward, DPI would like to continue
to identify new markets and opportunities
to provide goods and services from their core
business centres in Malaysia, Singapore, Hong
Kong, China, Australia and Indonesia.
Assistance From MATRADE
DPI Group of Companies Chairman and
Chief Executive Officer, Peter Chai, views
MATRADE as significantly instrumental in
shaping the growth strategies adopted by DPI.
“MATRADE played a significant role in
facilitating our contact with foreign counter-
parts. We are also grateful for the coaching
and information received on local regulations,
government policies and business information
where a common network of interests was
established,” he elaborates.
Through such assistance, DPI was able to
build long term relationships with clients from
various countries. The verification of these
counterparts came largely from MATRADE,
and the company views MATRADE’s advice
with high regard.
Chai further adds that MATRADE’s feedback
on potential clients has assisted DPI in ensuring
their overseas ventures are only with companies
of high quality and integrity.
Heavy Investments in
Research and Development
Throughout the years, the company has invested
millions in research and development. However,
due to the different nature of all business units,
the requirement for each R&D facility varies
greatly. DPI’s manufacturing divisions generally
require very extensive machinery and facilities,
and the company invests heavily to ensure their
staff has all the required skills to support R&D
efforts.
As such, DPI hires only the best of engineers
from chemical, mechanical and electrical back-
grounds to work closely with quality assurance
to cater to this need.
The company takes a three-step approach to
R&D, focusing on Quality Assurance, Drawing
Comparisons and Development. In the first
step, quality assurance ensures that existing
products and services are superior in quality
DPI factory in Beijing, China