Page 19 - From Zero To Hero

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and consistent.
Feedback and reviews are then consolidated
and sent to a specialised team, where a second
step is conducted to draw comparisons between
similar competitor products or new technolo-
gies available locally or overseas. Finally, after
a cost benefit analysis, the final step would be
the development phase where new products
are tested with a business plan for integration,
should the company acquire new technologies
or products.
As complex research and development is
involved, the company also seeks strategic
alliances to develop new products. A fine
example would be the development of DPI’s
new road marking product that is suited for
high reflectivity in a rain prone climate. The
company worked closely with a specialty glass
bead manufacturer and applicators to develop
this product.
DPI ensures that all their R&D staff are
trained both in-house and overseas to un-
derstand what is required and how they can
integrate potential new technologies that are
available.
Sailing through The Years with
DPI Group – Peter Chai
Chai, Chairman and CEO of DPI Group
grew the business from a small factory in
Muar, Johor to its international standing
today. When speaking of DPI’s business journey,
Chai reminisces on how the early days were
tough without formal training and adequate
knowledge.
“There needs to be a relentless pursuit of
information, improvement and formation of
strategic alliances. We strived to acquire huge
orders, but also strived to ensure we survived
difficult times. Much time and energy was spent
in understanding cross-cultural differences and
understanding the business over the course of
34 years,” he says.
According to Chai, in order to continue to be
successful in business, it is important to earn
respect and trust from happy and satisfied
suppliers, customers, bankers and organisations
related to the business. “Always have the hunger
to learn and improve,” he says.
Under Chai’s leadership, the company has
grown from strength-to-strength, achieving
numerous achievements that have positioned
DPI firmly as one of the most trusted names in
the industry globally.
Peter Chai ...
Chairman and CEO
of DPI Group of
Companies grew
the business from
a small factory
inMuar to its
international
standing
today