Page 23 - From Zero To Hero

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country seeking to penetrate the global market,
without the hassle of verification they would need
if they proceeded independently. Right business
matching is important for the successof a company
dealingwithinternationalbuyersandsuppliersalike.
EXPANDING THE BUSINESS
Success is merely a measure that can be further
expanded if one wants to. With this in view, DR
Group is seeking growth opportunities in different
areasof itsbusiness, usingcreativityand innovation
as a key enabler. The firm is spending a significant
amount of time and effort to ensure new product
development research is in place for future lines
of products. Some of the particular areas they are
lookingatrevampingandrecreatingincludeexciting
newflavours and presentations.
Seeing that amajority ofMalaysians are looking
to eat healthy and live a more wholesome lifestyle,
thecompanyisinthemidstofintroducingsugar-free
chocolates,highenergychocolatebars,probioticand
anti-oxidant chocolate ranges.
Apart from this, the company finds it necessary
toshare itsstoryof success inthechocolatebusiness
and as such, created a chocolate museum, the first
of its kind in the country. Located at their brand
new premises in Kota Damansara, Selangor – the
museum allows visitors to take the journey of
DR Group’s inception and the history of cocoa at
a glance, ending with a beautiful display of live
chocolate making by Quantum Supplies expert
chocolatemakers.
Themuseumalsohasaretailoutlet,enablingvisi-
tors topurchase thespecially-madeconfectionaries.
SIMPLE BUSINESS PHILOSOPHIES –
DATO’ DAHLAN RASHID
From a single chocolate outlet, the company has
growntremendouslyunder thevisionary leadership
of Dahlan. Today it has a staggering 32 outlets.
QuantumSuppliesisnowpresentinretailoutlets
inairports, touristdestinations, duty freeareas and
iconic landmarks such as Genting World Resort
(Pahang) and Johor PremiumOutlet and Legoland
(Johor).Withtheirownshopping complexsituated
at Langkawi Jetty Point(Kedah), success knows no
borders for Dahlan.
“I like to build, own, and operate with reduced
dependency on others. That’s how this company
was born,” says Dahlan. As a competitive player, he
sees thefirmbeing benchmarked against imported
chocolates andmanufacturers – suchas those from
Europe.“Benchmarkingagainstthebestallowsusto
strive to deliver nothing short of excellence.”
He adds: “I amalso constantly in touch with the
latest trends. One has to understand that technol-
ogy and management methods are ever evolving.
Churningoutnewexcitingproductssurelykeepsyou
ahead in this industry. Human capital is an utmost
priority for us, as this component ensures that the
business is more dynamic. For this, we ensure that
training is inplaceforourstaffthroughout theyear.”
As a passionate entrepreneur, Dahlan is always
on the lookout for strategic business opportunities
that are relevant to his business and forte. Having
vastexperienceventuringintoretail,trading,manu-
facturing, import, export and properties – surely
more exciting ventures are in the offing for Dahlan
and his company.
Dato’ Dahlan Rashid ... GroupManaging
Director and Founder of DR Group
Chocolate museum ... the
first-of-its-kind in the
country, located at their
brand new premises in
Kota Damansara, Selangor
NewDeparture shop in KLIA