Page 52 - From Zero To Hero

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Putting theBest Foot Forward
Lewre International Sdn Bhd
W hen one thinks of fashionable footwear in Malaysia, it is immediately
associated with Lewre International, a 100% homegrown brand established
over years of hard work, perseverance and determination by Dato’ Lewré
Lew, who was fueled by his passion for the art of shoemaking.
Lewre International SdnBhdhas just celebrated itsquarter-centurymilestone
having been in business since 1987. An internationally acclaimed Malaysian
fashion brand, Lewré, since its humble beginnings, was an industry pioneer in
creating fashionable shoes that are stylish, contemporary and comfortable.
With a strong emphasis on brand values of
creativity, quality, elegance and comfort in its key
designs, Lewré is a globally recognisedbrandname
in the international fashion arena.
Lewré – stepping out in style
Lewré happened by chance, with a recognition of
talent and a vision to start a successful footwear
company. Initiallyasmall tradingcompany,Roondy
(M) Sdn Bhd came into business at the tail end of
1984 with a total working capital of RM25,000.
As thebusiness trudgedalongdoing fairlywell, a
wisedecisiontoseehowthecompanycouldprevent
a 10% loss in commission for trading resulted in