Page 46 - From Zero To Hero

46 | fromzerotohero
Ken-Rich now exports to over 12 countries,
including Singapore, HongKong, Australia, Korea,
Iraq, theUnitedArabEmirates, Indiaandcountries
from the African continent. Ken-Rich takes pride
in being a company that lives and stays true to its
corevalues inall itspractices andbusinessdealings.
Profits are certainly important, but the company
thrives on ensuring households and individuals
enjoy their products that are safe and harm-free.
As the inception of the company was largely
based on a mission of being able to offer employ-
ment in a time of distress, they continue to offer
fulfilling job opportunities today to those in need.
Expansion of Offerings
Ken-Rich has recently pursued a joint venture
opportunity with a renowned conglomerate in a
newmanufacturing facility.Withtwofacilities com-
bined, the company can now produce a complete
wide range of both personal care and household
care products. Besides the day-to-dayuse products
such as shampoo, hand soap and shower cream,
Ken-Rich can now offer to clients a wider range
that includes cosmeticbar soap, deodorants,mouth
wash and toothpaste.
Ken-Rich has always taken pride in its house-
hold categories, being one of the pioneers in the
industry offering private label service. Ken-Rich
canmanufacture almost everyproduct required for
household chores, ranging from kitchen cleaning
to laundry products.
Recently, the company has also introduced a
range of unique degreasers, disinfectants, floor
cleaners, car-care, industrial cleaning agents for
commercial purposes andenvironmentally friendly
air fresheners.
In the personal care category, Ken-Rich has
developed a wide range of hair care, body lotion,
shower, baby bath and spa products.
Thecompanyisalsomovingawayfromacomplete
relianceonchemicals,andinvestingtimeandefforts
to increase research and development activities
in a bid to develop products with lower chemical
compounds. Ken-Rich is looking to produce more
eco-friendly products, as they areworking actively
towardsmaking their products 100%plant-based.
The company is committed to developing and
producing products that are safe – this move is
in line with their vision of creating a safe home
environment for their consumers.
Valuing Support of MATRADE
Before ideaswere perceived to spread itswings into
overseas markets, Ken-Rich was only operating
withinthecountry,withafarsightedvisiontoslowly
try itshand inthe international playingfield. Inthe
early1990s,informationandresourceswererareand
scarcewhen it came to foreignmarket penetration.
Ken-Rich’s CEO, Hooi Lai Lin, is grateful for
MATRADE’ssupportinhelpingthecompanyexpand
overseas. “We are indeed very fortunate that we
have the support ofMATRADE,whichprovides the
GPS so to speak, to almost every part of theworld,”
she says.
Ken-Richwas also the recipient ofMATRADE’s
provision of grants which were in place to help
turndreams intonewmarket discoveries.Through
active participation in MATRADE fairs and mis-
sions, Ken-Rich has managed to penetrate the
West Asian markets successfully.
Awards and Recognitions
In terms of key areas of strength, Ken-Rich lives
by the company’s core values. Quality and In-
CEO of Ken-Rich ... Hooi Lai Lin