Page 49 - From Zero To Hero

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Khind–TrulyOneof aKind!
Khind Holdings Berhad
Established in 1961 as Syarikat Letrik Kee Hin, the Khind journey began by repairing
small electrical products. Nearly 20 years later, the company ventured into manufacturing
small electrical accessories, with the first product being a direct-current (DC) ballast. Slowly
but surely, the company moved into the import and distribution of electrical products in
1982 and eventually started exporting their own products in 1988. Today, Khind Holdings
Berhad (Khind) exports tomore than sixty countriesworldwide, witha total export business
of RM130million in 2012.
Khind’s Developing Years
Khinddecidedtoventure intomanufacturing inthe late1970s, after realisingthat itwouldbemoreprofitable
for business expansions andsupport alike.ManynewchangesbeganforKhindwiththisdrasticmove.When
thefirst batchof export orders came fromWest Asia, it paved theway formore export opportunities toopen
up for Khind.Within a year of exporting, Khind hadmade a profit of almost RM4million.This profit turned
into a whopping RM50million within a few years, as Khind continued its achievement streak with positive
outlooks for future investments.
In 1990, a new manufacturing plant was set up in Sekinchan, Selangor and eventually Khind started to
manufacture electric fans, one of their best selling products to date.
Manufacturing electrical products needed precision and quality assurance. As such, Khind started to
employprofessionalmanagersandskilledexpertise tosupport theirgrowthandexpansioninto international
markets. By 1998, Khindwas listed on the Kuala Lumpur Stock Exchange (nowknown as BursaMalaysia).
In2002,Khindwas themarket leader forgeneral
fans in Malaysia. Understanding the importance
of brand building and international trade, Khind
focused their export expansion through participa-
tioninseveralMATRADE’s trademissionsoverseas.
Participating in these trade missions allowed the
company to forgenewties andbusiness opportuni-
tieswithcountriessuchastheUnitedArabEmirates,
Saudi Arabia andKuwait.
Investing in market research is a key business
objective of Khind, as the company’s leadership
understands that much of the business direction
depended onmarket stability and evolving needs.
Expanding the Business Overseas
Froma humble electrical repair shop, the company
is now in a highly successful position, poised to
export locally manufactured electrical appliances
worldwide. Research and development was crucial,
and Khind spent much thought and energy in
ensuringthecompanyunderstoodthemarketneeds
and demands.
Cable clipswere thefirst accessories tobemanu-
factured and shipped toDubai, replacing European
suppliers. Of course, while pricing was relatively
cheaper, there was no compromise in quality and
design.
Top ... Khind’s newmanufacturing plant to serve a growing business