Page 47 - From Zero To Hero

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tegrity form the base for every product that is
manufactured through their machines, and as
such, would need to undergo stringent quality as-
suranceproceduresmatchingglobal standards.The
company stays firm to all specifications provided
in agreements with clients.
All of Ken-Rich’s processes for Personal Care
Products are manufactured in a GMP compliance
environment certified by the Ministry of Health.
Recognising the company’s immense potential
and contributions to the industry, Ken-Rich has
received awards from many institutions and
associations both locally and internationally.
Among some of the prestigious awards bagged by
Ken-Rich include theMost Innovative SMEAward
by Tesco, the largest chain of supermarkets in
the United Kingdom, the NAWEMEntrepreneur
Award (2006), the Inaugural Prime Minister’s
Award forWomenEntrepreneur (2011), the Com-
munity Contribution Award 2011 by Malaysia
Women’s Career Building Association and many
other outstanding accolades that add to the
existing feathers in their cap.
Steel Magnolia – Hooi Lai Lin
According toCEO,Hooi, success is indeeda journey
and there is no roomfor complacency.The climb to
establish a business is steep, but to retainbusiness
success is evenharder. Continuous improvements
and innovations are both necessary to sustain
any business growth. “Entrepreneurship is not
something that one canpreach, but it canbe taught
if there is passion,” she says.
Through commitment and a strong vision
to succeed, Hooi has grown Ken-Rich from its
humble beginnings to a well-known name in
this niche industry today. Fully engrossed and
consumed by her passion to find continuous suc-
cess, she constantly looks for new opportunities
and engagements that will lift the business into
higher realms and playing fields.
Along the journey, awards and accolades have
been aplenty, nevertheless Hooi will not let them
stop her from continuing to strive for more.
“When I was growing up, I always had many
challenges. Now, I am in a position to find roomfor
others to improve and progress in their own lives.
That is a different feeling altogether – being be able
tomake a lasting difference in others,” she says.