Page 65 - From Zero To Hero

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tions, training, marketing, technology, restaurant
concept ideas, purchasing and distribution sup-
port, human development resources and financial
structure advisory.
Opportunities in Franchising
The Marrybrown franchising system is founded
on the philosophy that franchisees are business
partnersandco-ownersof thebrand, andamember
of theMarrybrownfamily.The standardisationand
streamlineof chainrestaurantsallowsall franchisee
to benefit, regardless of distance, country and
culture.
Marrybrown has a unique franchise structure
that supports the system in a strategic manner.
In each phase of the franchise development, the
company’s franchise support team is ever ready
to lend a hand; from inception to restaurant
establishment, extending to ongoing operations.
The franchise model system maintains Mar-
rybrownbrandstandardsbyensuringallrestaurants
receive same tools, practices same processes and
procedures.Marrybrownreinvestsinensuringallrel-
evant skillsandexpertiseareavailable. Forexample,
the company has franchise consultants, engineers,
chefs, technology experts, trainers, andothers that
work closely with top management to create more
efficient, intelligent and lasting systems toensure a
better dining experience for all customers.
Marrybrownhas aGlobalHeadquarters situated
in Johor Bahru, with 10 departments to support
all of its franchisees. There are also two Regional
Headquarters, namely in Dubai and Chennai. In
all its activities, the firm’s philosophy is focused on
meeting theneeds andexpectationsof its franchise
partnersandensuringallMarrybrowncustomersare
served the same great food and services.
Challenges in Expanding into
International Markets Met
with Confidence
Marrybrown views the world as its largest
market potential, and global franchising as
a key enabler in expanding internationally.
Understanding various factors before expanding
was key to their success. The company spent a
lot of time getting to know different business
cultures, understanding language barriers,
familiarising themselves with market demands
and competition and reading government poli-
cies. Other factors that came into consideration
were consumer preference, market acceptance
as well as social, political and legal factors.
Ensuring all accreditations and certifications
Understanding the Changing Landscape of the Food Industry
For over 30 years, the brand has developed into a regional powerhouse – with worldwide recogni-
tions. The company reinvests a lot of its resources in developing proven operating and management
methods, comprehensive training systems, wholly owned food distribution system, and state-of-
the-art Innovation Centre that acts as a hub of all research and development, marketing and food
safety initiative.
Marrybrown’s success stems from its commitment with their franchisees that ensures that they have
ample support.The companyprovides themwithall necessarybusiness advisory, operative consultationand
services needed to operateMarrybrown restaurants.
These resources include things likeproviding all franchiseeswithsignificant support in the areas of opera-