Page 75 - From Zero To Hero
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Chapter Award 2006 for Excellence in the Food &
Beverage Category and a variety of others.
Nelson’s owes part of its success to the com-
pany’s active participation in trademissions, trade
fairs andevents organisedby government agencies
and associations such as MATRADE, SME Corp,
Malaysian Investment Development Authority
(MIDA) andMalaysianRetailer-ChainsAssociation
(MRCA). The company has gained great value,
insight andexperience throughsuchparticipations.
Besides this,many opportunities for international
growth also came alongwith their participation in
such events.
To ensure that all Nelson’s franchisees and
customers are provided with quality controlled
corn, the companyhas apool of contracted farmers
that yield their very own N28 species of corn.
This species produces succulent kernels with a
high sweetness level. In addition to this, Nelson’s
HALAL and HACCP certified processing plant in
Chemor, Perak plays a significant role in ensuring
that the quality and sweetness of kernels are
maintained, standardised and consistent through
stringent quality control processes.
No Shortcut – Inspiring Words
from the “Royal Corn Man”, Dato’
Nelson Kwok
Famously dubbed as the “Royal Corn Man”, a
nicknamehehas beenaccustomed to since starting
the business, Kwok – the Founder and Managing
Director–hasnowsteeredhisbusiness into its25th
successfulyear.Afirmbeliever that onemust work
and live the experience and hardship to taste
success, Kwok said there’s no shortcut in getting
what you want to achieve.
“Not everyone is born rich. We need to ac-
cumulate theknow-howtosucceed inthis industry.
Have a sense of direction and move up the ladder
of success. Never lookdownon any business. Start
things with utmost passion, focus and always give
it time, effort and commitment,” says Kwok.
Healwaysbelieves inmovingforward, improving
andupgradingone’sself inseekingbusinesssuccess.
Innovation iskey, andtorealise that aquality leader
isalreadypresent inan individualwill automatically
serveasaboostincultivatingresponsibleleadership.
“Share the knowledge around you. And the
support will come if you share sincerely and
wholeheartedly,” he says.
Inspiringwords froma “royal corn-man” indeed!
Nelson’s obtains its
ingredients from the best
cornfields
With a partner from
Mozambique
