Page 72 - From Zero To Hero

72 | fromzerotohero
Passionof ‘Royal CornMan’
Nelson’s Franchise (M) Sdn Bhd
It’s not hard to spot a Nelson’s booth with its green and yellow signboard in Malaysia. Nelson’s
booths have a ubiquitous presence inmost shopping complexes inMalaysia.
With its trademark Corn in Cup unique concept – Nelson’s has indeed struck the pot of gold in
the business world when it all started in the 1980s. Having succeeded in the Corn in Cup concept,
Nelson’s has diversified into corn farming and processing to ensure constant and quality supply to
its franchisees and customers.
Today, Nelson’s is truly a homegrown brand that has established itself well in the global arena.
With almost 25 years of experience behind the brand and business, Nelson’s has created a strong brand
presence and promise in the corn and snack food industry.
Humble Beginnings
Fromahumbleone-shopestablishment, thebusinesshadsuccessfullyopenedachainof sevenshopsby1994.
In 1995, the first Nelson’s Corn in Cup franchise systemwas invented and launched locally. Interestingly
enough, Nelson’s also became the first company in the world to introduce the concept of “corn in cup”,
earning the business a pioneer status. Outlet in Jeddah, Saudi Arabia
New Factory in Chemor, Perak