Page 30 - From Zero To Hero

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Achieving Gold Standards
Fire Fighter Industry was first awarded the ISO
9001:1994 by Lloyd Register Quality Assurance
when it first started in 1974. This proved to be a
major boost for the company as it kick started the
business.
This award was further upgraded to ISO
9001:2000 in 2004 and the new ISO 9001:2008
in2010alongwith ISO14001:2004 in2012 for the
EnvironmentalManagement SystemCertification.
Furthermore, they achieved an ISO award
for Manufacture and Servicing of Portable Fire
Extinguishers (Dry Powder&CO2), Servicing and
Maintenance of Fire ProtectionSystems –making
it as the first fire protection company in Malaysia
to attain such honour.
As recognition to the success of their business
growth, they have also been accredited with the
prestigious “The Brand Laureate” SMEs Chapter
Award for Best Brands inFireFightingEquipment,
the SME Excellence Award andMRCA 8TVEntre-
preneur Award 2011 to name a few. Furthermore,
receiving Silver for Best Brand Award category in
The Star Business Awards (SOBA) 2012 and The
Platinum Partner Award by Siemens Building
Technology bears witness to their constant focus
towards the excellence of business and the quality
of services they provide.
Motivatedby their slogan “QualityFirst&Fore-
most” ever since they opened their doors, it is no
surprise that themany quality awards under their
belt have been the result of a strong commitment
togive thecustomers thebest. FireFighter Industry
strives tobe the leader inproviding comprehensive
and reliable fire protection solutions to make the
world a safer place to live in.
Eternal Flame of Success –
Meeting Michelle Hah
“When we started the company, we were trading
third party’s products and it was a difficult time
with all the taboo associating the business with
the ‘fire element’. But we moved on and aimed to
manufacture and sell products of our own,” said
Hah, Director for Fire Fighter Industry, recalling
her early years establishing the company with her
husband Jeffrey Soo. “We were not the first to do
such things but were definitely one of the earliest
to get involved in the fire fighting industry.”
AnExcomember of theMalaysiaFireProtection
Association – an organisation representing the
manufacturers, contractors and professionals in