Page 37 - From Zero To Hero

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ucts fromSouthKorea, specifically transformer oil
products. In 2011, Hyrax Oil celebrated its 20th
anniversary. The road to success was not an easy
one, but with commitment, perseverance and an
undyingpassiontosucceed,HyraxOil isnowoneof
themost reputable names in the industry, ranking
in international levels, as anexporter tomore than
40 countries.
Neverone toshyaway fromchallenges,Hazimah
does not seeherself as awomanworking inaman’s
playing field.
In 1995, Hyrax Oil took a giant leap of faith by
deciding to blend their products locally. Among
the range of products that Hyrax Oil offers are
transformer oils, automotive lubricants, marine
lubricants, industrial lubricants, speciality
lubricants and greases. With operations moved
to where they are present today, Hyrax Oil has
succeeded in increasing their export ratio to
almost 70% today.
Workingtogetherwithbignamesintheindustry,
HyraxOil also does contractmanufacturing for oil
andgas companies andsome selected international
brands inMalaysia.The companyhasbeengrowing
at a steady rate each year.
Looking beyond the Malaysian market, Hyrax
Oil was early to recognise the importance and
potential that lay in the export market. However,
the specific target markets Hyrax Oil was looking
atwerenot easy topenetrate asmost of themwere
third world countries.
There was an initial challenge for the company,
asmany thirdworld countrieswerenot very brand
conscious.Nevertheless,HyraxOil pursued itsgoal,
with belief that their products will benefit clients
in such countries. One good example was the
company’s introduction toPetromoc –apetroleum
exploration company inMozambique.
Withhardwork and consistent feedback, Hyrax
Oil managed to move Petromoc’s position as a
supplier of lubricants from the fifth spot in the
country to the number one player in the field, by
introducing quality products to them.
HyraxOil continues to look for newacquisitions
andpotential untappedmarkets.Theyhavealready
identified a huge potential of growth opportunity
in several countries.The company sees importance
in allowing the business to grow and improve at a
healthy and continuous rate, understanding the
requirements of the current market. Of course,
all this will be reinvested into the work through
knowledge, marketing and branding.
Manufacturing Quality Products
that Meet International
Regulations and Standards
Hyrax Oil’s mission is to manufacture petroleum
products of excellent quality that meet the stand-
ards and specifications set by the international
regulatory bodies worldwide.
To penetrate international markets, it is
important to first meet the global standard
of acceptance. As such, Hyrax Oil invests a
significant amount of time and resources in
ensuring their team is made of the right blend of
expertise and work culture. Efforts are focused
firmly on research and development, in order
to ensure Hyrax Oil stays on top of the game by
producing innovative products and ideas in a
rapidly changing market.
Investments were made early in Hyrax Oil’s
manufacturing plant, located on a 3.5 acre land
in Klang, Selangor. Truly one of its kind, the plant
houses a complex systemof a tank farm, blending
and filling plant, testing and research laboratory
and a block of administrative offices. With nine