Malaysian Companies to Showcase Sustainable Materials at K Fair 2022

THURSDAY, 13 OCTOBER 2022, KUALA LUMPUR: Malaysia’s growing strength in the manufacturing sector especially in sustainable plastics and rubber materials, semi-finished products, machinery, and support services will be showcased at the forthcoming K 2022 trade fair in Düsseldorf, Germany from 19 to 26 October 2022.

Malaysia External Trade Development Corporation (MATRADE), Malaysia’s National Trade Promotion agency, will be coordinating the participation of 14 Malaysian exporters at the Malaysian Pavilion. This year marks MATRADE’s fifth participation in K-Fair which is the world's largest trade fair for the plastics and rubber industry. It is expected to attract over 200,000 visitors from more than 75 countries.

During the event, the Malaysian companies will be showcasing sustainable and innovative plastic materials as well as chemicals products related to the plastic and rubber sector such as bio-resins, eco-packaging products, recycled resins, plastics packaging, natural and synthetic rubber, rubber moulding, raw materials of rubber and plastics as well as design services. For example, some of the Malaysian manufactures collect and recycle Ocean Bound Plastics in Malaysia into commercially viable upcycled materials, semi-finished products, and consumer products.

According to S. Jai Shankar, the Director of Oil and Gas, Chemicals and Energy at MATRADE, Malaysia’s pavilion at K 2022 will showcase Malaysia’s growing strength in the areas of sustainability, innovation, circular economy, and green elements as there is a growing global demand for such products and services.

“As such, the exhibitors in this year’s pavilion were those who among others managed to integrate of green elements in their business activities, products, and services including securing sustainability-related certifications and incorporating green innovation in their product portfolio”, said S. Jai Shankar. He added that this is part of MATRADE’s effort to encourage and support Malaysian companies to embrace Environmental, Social, and Governance (ESG) in line with the Malaysian Government’s sustainable agenda.

Apart from facilitating participation in the trade fair, MATRADE’s office in Frankfurt will be collaborating with leading importers, buyers as well as associations and chambers to organise pre-arranged business matching sessions between Malaysian exporters and potential buyers.

“The business-matching engagements serve as an effective channel for Malaysian companies to connect directly with international businesses in exploring more trade opportunities within European Union (EU) and other regions,” he pointed out.

Malaysia’s total trade with the European Union (EU) grew by 26% to RM180.3 billion in 2021. Meanwhile, the trade of chemicals and chemical products between Malaysia and the EU registered an impressive growth of 27.7% to RM1.42 billion, compared to RM1.11 billion in 2020. Exports of chemicals and chemical products grew by 28.4% amounted to RM2.07 billion with the top five products exported were chemical materials & products, binders for foundry moulds or cores, chemical products & preparations of chemical or allied industries, organic chemicals, plastics in primary form and inorganic chemicals.

Malaysian exporters who are interested in penetrating the German market may contact MATRADE Frankfurt at This email address is being protected from spambots. You need JavaScript enabled to view it. to receive market updates, business contacts, and information on business opportunities. On MATRADE’s assistance in the chemical, plastic, and rubber industry, kindly contact Mr. Muhammad Hussein Bin Abdullah (This email address is being protected from spambots. You need JavaScript enabled to view it.) or Ms. Nurul Farhana Mustafa Kamal (This email address is being protected from spambots. You need JavaScript enabled to view it.).