MATRADE Lines Up High-Impact Initiatives to Drive Exports

FRIDAY, JANUARY 21, 2022, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is committed to delivering its best to facilitate and provide advisory assistance to Malaysian companies in accessing the global market as well as augmenting Malaysia’s economic development. With the mission to boost exports, MATRADE outlines a total of 286 exporters development and export promotion programmes for 2022. These programmes were devised based on the strategic directions of the National Trade Blueprint (NTBp), with greater emphasis on digitalisation and sustainability.

According to MATRADE’s Chief Executive Officer, Mohd. Mustafa Abdul Aziz, Malaysian companies seeking to expand their business abroad ought to be prepared and are encouraged to engage with MATRADE for the various support and promotion programmes they can avail themselves to.

MATRADE has outlined export promotion programmes comprising iconic Trade Fairs, Exports Acceleration Missions (EAM) and International Sourcing Programmes (INSP) in conjunction with major international trade events. MATRADE also will continue to intensify the eBizMatch programme, an online pre-arranged business meeting platform between Malaysian companies and foreign buyers from all over the world. Strategic sectors notably Electrical and Electronics, Aerospace, Medical, Oil & Gas, Building Materials, Food & Beverages, Green Products & Services and other services including Information and Communications Technology, Maintenance, Repair and Overhaul, Logistics and Professional Services will be promoted.

The 18th edition of Malaysia International Halal Showcase (MIHAS) will take place in a hybrid format in September 2022, reaffirming its foothold to hold global congregation of Halal players worldwide which would further strengthen its stature as the world’s largest Halal trade fair.

MATRADE supports Malaysian companies by providing facilitation and assistance to be the global champion through wide-ranging exporters development programmes. These comprise exporters training activities with prominence in areas such as market access, trade guidelines, financing and branding, encompassing digitalisation and sustainability initiatives.

This year, MATRADE continues to establish and leverage strategic collaboration with various ministries, agencies, embassies and trade industry associations in implementing exportrelated programmes to create more opportunities for the business communities. The agency also strengthens its customised programmes in assisting focus groups namely the Mid-Tier Companies Development Programme (MTCDP), GlobPreneur programme and Bumiputera, Women and Youth Exporters Development Programme (BWYEDP). Via eTrade programme, MATRADE empowers more SMEs to venture into eCommerce for exports.

Upholding its founding objective, MATRADE remains committed to providing support and assistance to Malaysian companies at the forefront of the global market. With a network of 46 overseas-based offices and five (5) regional offices in Malaysia, MATRADE collaborates with both public and private sectors to drive the country's export growth.

MATRADE’s global team provides market intelligence on doing business in the international market and link Malaysian products and services with foreign buyers. Through MyExport Services, companies registered with MATRADE can have real-time access to market alerts, product market studies as well as trade leads to keep abreast of the latest market trends.

Malaysian companies are encouraged to get in touch with MATRADE via MATRADE offices, social media channels or visit www.matrade.gov.my for more information on export promotion and exporters development programmes, or other MATRADE’s assistance such as Business Information Centre (BIC), Malaysia Export Exhibition Centre (MEEC) and other advisory services.