MATRADE organised the participation of
Malaysian companies for the 10th time at
GULFOOD,Middle East’s largest specialised
foodstuff, beverages and equipment trade
show. 2014 saw the biggest participation
under theMalaysia Pavilionwith a total of
65Malaysian companies and 5 government
agencies occupying 78 booths. It was
also the year whenMalaysian companies
generated the highest sales totaling
RM638.89million at the trade fair, an
increase of 304.5 per cent from2013was
recorded.MATRADE also organised 530
businessmeetings betweenMalaysian
companies and potential buyers during the
event.
Palm oil products remained the biggest contributor, accounting
for 31.3 per cent of total sales generated followed by ready to eat
meal, food ingredients, sauces & paste product (30.7 per cent) and
confectionery (18.8 per cent). Strong interest was also shown towards
beverages, agriculture products, frozen food, cereals and bakery
products.
MAKANANDIPROSES
Gulf Food 2014, Dubai
MATRADEmenganjurkan penyertaan syarikat
Malaysia untuk kali ke-10 di Gulfood, iaitu
satu pameran perdagangan terbesar bagi
makanan khusus,minuman dan peralatan di
Timur Tengah. 2014menyaksikan penyertaan
terbesar di bawah PavilionMalaysia apabila
65 syarikat Malaysia dan 5 agensi kerajaan
ditempatkan di 78 buah gerai pameran. Ia
jugamerupakan tahun di mana syarikat
Malaysiamenjana jualan tertinggi di pameran
perdagangan ini sebanyak RM638.89
juta, peningkatan sebanyak 304.5 peratus
berbanding 2013. Penyertaan di pameran ini
jugamenyaksikanMATRADEmenganjurkan
530 pertemuan perniagaan antara syarikat-
syarikat Malaysia dan pembeli yang
berpotensi sepanjang acara tersebut.
Produkminyak sawit kekal sebagai penyumbang terbesar,
menyumbang 31.3 peratus daripada jumlah jualan yang dijana,
diikuti olehmakanan sedia dimakan, bahanmakanan, sos & produk
pes (30.7 peratus) danmanisan (18.8 peratus).Minat pembelian
yang tinggi dikenalpasti untuk produkminuman, produk pertanian,
makanan sejuk beku, bijirin dan produk roti.
PROCESSED FOOD
RM638.89 juta /mil
65
SYARIKATMALAYSIA /
MALAYSIANCOMPANIES
5
AGENSI KERAJAAN /
GOVERNMENTAGENCIES
530
MESYUARAT PERNIAGAAN /
BUSINESSMEETINGS
JUMLAH JUALAN /
TOTAL SALES
SALESCONCLUDEDATGULFOOD
SALESCONCLUDEDATGULFOOD
48.63
49.57
75.37
26.5
131.4
157.9
206.9
431.9
638.8
92.35
167.72
87.21
136.78
100.5
149.13
100
2010
2011
2012
2013
2014
0
200
300
400
500
600
700
JUMLAH JUALAN
TOTAL SALES
POTENSI JUALAN
POTENTIAL SALES
JUALANDIREALISASI
SALESREALISED
LAPORANTAHUNAN 2014
Annual Report 2014
SEKTORBERPRESTASI TINGGI
High Performance Sectors
SEIRINGDENGANTRANSFORMASI
In SyncWithTransformation
080
