ASEAN Online Sale Day (AOSD) is ASEAN's flagship regional e-commerce campaign, launched in 2020 to strengthen digital trade and promote cross-border commerce among ASEAN Member States. Now entering its seventh edition, AOSD continues to serve as a strategic platform to accelerate digital adoption, enhance regional connectivity, and create new opportunities for businesses to reach consumers beyond their domestic markets.

Building on the success of previous editions, Malaysia, through the Ministry of Investment, Trade and Industry (MITI) and the Malaysia External Trade Development Corporation (MATRADE), will coordinate the implementation of AOSD 2026, bringing together businesses, e-commerce platforms, digital solution providers and ecosystem partners across the region.

More than just a sales campaign, AOSD 2026 reflects MATRADE's commitment to fostering an inclusive, innovative and resilient digital economy by empowering Malaysian businesses to expand across ASEAN while enabling consumers to discover quality Malaysian products and access trusted digital commerce solutions.

Through AOSD 2026, MATRADE aims to strengthen Malaysia's e-commerce ecosystem by bringing together businesses, consumers and ecosystem partners through strategic collaboration that drives innovation, fosters inclusive growth and unlocks new opportunities in digital trade.

Shop Malaysian Brands

Support Malaysian businesses and discover quality products through the ASEAN Online Sale Day 2026.

Browse a curated collection of Malaysian brands participating in AOSD 2026 across categories such as food & beverages, beauty, fashion, home & living, lifestyle and more. Enjoy exclusive campaign promotions while supporting local brands expanding their presence across ASEAN.

Find the Right Business Partner

Grow your business with the support of AOSD 2026's trusted ecosystem partners.

Whether you are looking to expand into new ASEAN markets, strengthen your online presence, improve fulfilment or adopt digital commerce solutions, AOSD 2026 brings together organisations committed to supporting Malaysian businesses throughout their export journey.

AOSD 2026 is more than a campaign, it is a platform that brings ASEAN businesses closer to consumers, fosters regional collaboration, and strengthens the digital economy.

Whether you are an established brand, an emerging MSME, or an ecosystem partner, your participation contributes towards building a more connected, competitive and inclusive ASEAN marketplace.

Get onboard today and grow beyond borders tomorrow